The Mobile Revolution - Is your business ready?

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Contents
- Overview of key mobile trends on the web
- Mobile Adoption
- Mobile Video, Social Media, and E-commerce
- Multi-screening
- Mobile consumer reactions
- Mobile first design vs. responsive design
- What you can do today

Published in: Internet, Technology, Business
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The Mobile Revolution - Is your business ready?

  1. 1. .ca – management consulting and bespoke web development The Mobile Revolution Is your business ready?
  2. 2. .ca – management consulting and bespoke web development Kevin Lynch, CTO “We really need to shift now to start thinking about building mobile first. This is an even bigger shift than the PC revolution.”
  3. 3. .ca – management consulting and bespoke web development Satya Nadella, CEO “Our job is to ensure that Microsoft thrives in a mobile and cloud-first world.”
  4. 4. .ca – management consulting and bespoke web development Eric Schmidt, Chairman “If you don’t have a mobile strategy, you don’t have a future strategy.”
  5. 5. .ca – management consulting and bespoke web development Mark Zuckerberg, CEO “Today there’s no argument, Facebook is a mobile company.”
  6. 6. .ca – management consulting and bespoke web development Agenda Overview of key mobile trends on the web Mobile Adoption Mobile Video, Social Media, and E-commerce Multi-screening Mobile consumer reactions Mobile first design vs. responsive design What you can do today
  7. 7. .ca – management consulting and bespoke web development The world is changing faster then ever… 8X growth in mobile adoption Mobile Web Desktop Web Source: Nielsen 2000 2012
  8. 8. .ca – management consulting and bespoke web development Engagement is shifting… PC internet usage in Canada has dropped 17% PC Mobile Source: comScore (2014). Canada’s Digital Future in Focus. 55% of all digital time is spent on mobile devices
  9. 9. .ca – management consulting and bespoke web development Mobile Usage Smartphone 75% Other mobile devices 25% Mobile Device Users 23 million mobile subscribers in Canada 13% 2012 Source: comScore (2014). Canada’s Digital Future in Focus.
  10. 10. .ca – management consulting and bespoke web development Mobile Video Everyday video watching on mobile devices has increased %50 2012 2013 Source: comScore (2014). Canada’s Digital Future in Focus.
  11. 11. .ca – management consulting and bespoke web development Social Media Canadians accessing their social networks on mobile devices everyday has increased % 23 2012 2013 Source: 1. comScore (2014). Canada’s Digital Future in Focus.; 2. Microsoft (2011). The Growth of Mobile Marketing and Tagging. 91% of mobile internet access is for social activities2 1
  12. 12. .ca – management consulting and bespoke web development 90% of all media interactions are screen based. PC/Laptop 39 Minutes TV 43 Minutes Tablet 30 Minutes Smartphone 17 Minutes 65% of online search activities start on a smartphone Google (2012). The New Multi-screen World: Understanding Cross-platform Consumer Behavior.
  13. 13. .ca – management consulting and bespoke web development There are two modes of multi-screening. Google (2012). The New Multi-screen World: Understanding Cross-platform Consumer Behavior.
  14. 14. .ca – management consulting and bespoke web development Device peak usage varies throughout the day. Source: comScore (2014). Canada’s Digital Future in Focus.
  15. 15. .ca – management consulting and bespoke web development Mobile E-commerce 52% of tablet users prefer to shop using their tablet rather then their pc Consumers take a multi- device path to purchase1 65% start on a smartphone 61% continue on pc/laptop 4% continue on tablet 1. Google (2012). The New Multi-screen World: Understanding Cross-platform Consumer Behavior; 2. Alexander Interactive (2012): T-Commerce Report. 2
  16. 16. .ca – management consulting and bespoke web development Mobile consumer reactions… 30% of shoppers abandon a transaction if the experience is not mobile optimized2 57% will not recommend a business with a poorly designed mobile site4 40% have turned to a competitors site after a bad mobile experience4 37% of Canadian businesses have improved customer service & satisfaction as a result of mobile technology adoption1 57% will leave your site if they have to wait longer than three seconds for a page to load3 80% will not return3 Source: 1. Canada’s Mobile Imperative (2013): Leveraging Mobile Technologies to Drive Growth.; 2. Mopowered 3. PhoCusWright (2010): Cusmtomer Response to Travel Site Performance. 4. Google (2014), The Mobile Playbook. 5. Image: lerablog.org
  17. 17. .ca – management consulting and bespoke web development Mobile First Design  Content comes first  Clutter is removed at the start of the design process  Focus is on the rationale display of content 1. Google (2012). The New Multi-screen World: Understanding Cross-platform Consumer Behavior Smartphone and tablet based local searchers do not want to be overwhelmed with content1
  18. 18. .ca – management consulting and bespoke web development Responsive Design  Not mobile design, but simplifies design for mobile users  Can be adapted to a range of devices without changing content  Website responds to the type of device or how the device is being held
  19. 19. .ca – management consulting and bespoke web development What to do? 1.Assess your business against the mobile trends 2.Assess competitor and customer use of mobile technology 3.Identify mobile opportunities Build a mobile first agenda and strategy
  20. 20. .ca – management consulting and bespoke web development Management Consulting and Bespoke Web Development  email: info@orangeeclipse.ca  Phone: 905.537.8806  visit us online: OranageEclipse.ca  follow us if your interested : @eclipseorange  us if you enjoyed: facebook.com/eclipseorange Thanks!

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