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Corporate Journalism and Publications - Introduction Lecture

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Corporate Journalism and Publications - Introduction Lecture

  1. 1. Corporate Journalism & Publications Introduction Lecture flickr.com/photos/whydesignworks/4248339359 Sherrie Lee
  2. 2. stakeholde rs communication toolseditorial and production 2
  3. 3. Problem-Based Learning 3flickr.com/photos/shevelov/1101034959/
  4. 4. Seminar Workshop 15% Individual Presentation 5% Peer Teaching Notes 5% Reflection Journal 5%Individual Assignment 20% Test 15% flickr.com/photos/thomashawk/296373043/Client Project - Group 40% Individual Presentation 10% Group Collaterals 30%Facilitator’s Evaluation 10% 4
  5. 5. PunctualityAttendance & Academic Penalty TP’s policy on Plagiarism Penalties for late submission
  6. 6. communication vehicles promote understanding good public relations flickr.com/photos/pshanks/411196422/
  7. 7. Targeted Stakeholders Organisation’s POV flickr.com/photos/timetoembark/3032143149 7flickr.com/photos/smemon/5209796269/
  8. 8. Brochuresflickr.com/photos/mdurwin/3083002931
  9. 9. Newsletters
  10. 10. Magazines flickr.com/photos/kk/533602419
  11. 11. Annual Reports
  12. 12. Social Mediaflickr.com/photos/matthamm/2945559128
  13. 13. Twitter
  14. 14. Communication Tools
  15. 15. Fea tu re Ar ti cle A ss ig nme nt C CN D ay o n 16 NovEv en t: e v ent and Cove r th e 4 5 0 w o rds w rit e 4 0 0- Inc l ude back grou n d info , qu o tes fr o m part i c ip an ts an d p hot og ra phs m agaz ine P r es ent in lay o ut
  16. 16. Guest Lecture Feature Writing & Magazine ProductionSpeaker: Stacey Anne Rodrigues Features & Lifestyle Editor ELLE magazine Date: 9 Nov 2012 (Fri) Time: 9 – 11 am Venue: 3-10/2
  17. 17. Be punctual
  18. 18. Dress well
  19. 19. Ask questions
  20. 20. Learning as a team
  21. 21. 22

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