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Oracle GoldenGate


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Oracle GoldenGate is the leading real-time data integration software provider in the industry - customers include 3 of the top 5 commercial banks, 3 of the top 3 busiest ATM networks, and 4 of the top 5 telecommunications providers.

Oracle GoldenGate moves transactional data in real-time across heterogeneous database, hardware and operating systems with minimal impact. The software platform captures, routes, and delivers data in real time, enabling organizations to maintain continuous uptime for critical applications during planned and unplanned outages.

Additionally, it moves data from transaction processing environments to read-only reporting databases and analytical applications for accurate, timely reporting and improved business intelligence for the enterprise.

Published in: Technology
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  • Simplicity is the feature of killer apps; GoldenGate guarantees transactional integrity when copying between source and target databases. With the simple deployment of GoldenGate between databases, one can build a highly available architecture with...

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Oracle GoldenGate

  1. 2. Real Time Access to Real Time Information
  2. 3. GoldenGate is Strategic to Oracle <ul><li>Best-in-class leader in real-time data solutions </li></ul><ul><li>Complements existing Oracle products </li></ul><ul><ul><li>Continuous Availability for heterogeneous systems </li></ul></ul><ul><ul><li>Real-time data access for Reporting </li></ul></ul><ul><ul><li>Real-time data for BI, EPM, Exadata </li></ul></ul><ul><ul><li>Zero-downtime migrations / upgrades to Oracle Database and Applications </li></ul></ul><ul><li>Over 400 customers with 4,000+ implementations across Fortune 500 companies: Financial Services, Communications, Healthcare, Public Sector, Retail & Utilities industries </li></ul><ul><ul><li>Top 3 of 5 largest commercial banks </li></ul></ul><ul><ul><li>Top 3 of 3 busiest ATM networks </li></ul></ul><ul><ul><li>Top 7 of 10 financial data services companies </li></ul></ul><ul><ul><li>Top 4 of 5 telecommunications providers </li></ul></ul><ul><ul><li>Top 3 of 5 largest food & drug stores </li></ul></ul>
  3. 4. Customers Demand Continuous Real Time Data While Lowering IT Costs and Gaining Operational Efficiencies <ul><li>Real-Time Information Access for Intelligence & Decisioning </li></ul><ul><li>Instantly available Data for Reporting </li></ul><ul><li>Access to Key Information for Analysis </li></ul><ul><li>Across Heterogeneous Systems </li></ul><ul><li>Continuous Availability of Critical </li></ul><ul><li>Applications and Data </li></ul><ul><li>Continuous Uptime in event of disaster </li></ul><ul><li>No downtime during planned outage </li></ul><ul><li>Load balancing & Data distribution </li></ul><ul><li>Lower IT Spend & Improve Efficiencies </li></ul><ul><li>Choose best system for need </li></ul><ul><li>Modernize Legacy Systems </li></ul><ul><li>Offload for reporting </li></ul>Real-Time Business Operations
  4. 5. Oracle GoldenGate The Solution for Enterprise-wide Real Time Data Needs Real-time information Database and applications, Mixed sources, distributed systems, legacy, OLTP, OLAP Mission Critical Applications & Data, Business Intelligence, Reporting for Customers, Partners & Employees Real-time Access Oracle GoldenGate delivers real-time access of real-time information, enabling companies to dramatically improve the availability, reliability, and performance of critical data across enterprise systems.
  5. 6. Real-time Business Delivers Value & ROI 90% reduced recovery time for mission-critical transactional application Bank of America World’s Busiest ATM Network Remains Continuously Available VocaLINK 6X productivity gains in manufacturing plant with real-time data AMD 100% availability during phased upgrade for 24x7 critical CRM application HSN 100% paperless environment drives efficiency and improves patient care across hospital Montefiore Processing > 1 Billion Transactions each year, and zero outages Swedbank
  6. 7. Oracle GoldenGate Use Cases Enterprise-wide Solution for Real Time Data Needs Log Based, Real-Time Change Data Capture Heterogeneous Source Systems EDW ODS EDW Disaster Recovery, Data Protection Zero Downtime Migration and Upgrades Operational Reporting Real-time BI Standby (Open & Active) Reporting Database OGG ETL ETL Query Offloading Data Distribution <ul><li>Standardize on Single Technology for Multiple Needs </li></ul><ul><li>Deploy for Continuous Availability and Real-time Data Access for Reporting / BI </li></ul><ul><li>Highly Flexible </li></ul><ul><li>Fast Deployments </li></ul><ul><li>Lower TCO & Improved ROI </li></ul>
  7. 8. Value Propositions for Oracle GoldenGate Delivers continuous operations for mission critical applications to eliminate unplanned outages and reduce cost of planned outages. Lowers IT costs through heterogeneous support for multiple platforms to leverage lower cost infrastructure for query offloading. Reduces risk by ensuring data integrity and reliability between source and target systems. Improves business insight through real-time BI Data Warehousing and report offloading. Improves efficiencies through improved performance, scalability of real-time feeds, and data distribution. Reduces barriers to sharing data because of no application impact for real time data acquisition. Oracle GoldenGate…
  8. 9. Oracle GoldenGate Technology Differentiators Key Differentiators: Non-intrusive, Low Impact, Sub-second latency Open, modular architecture - Heterogeneous sources & Targets Maintains Transactional Integrity - Resilient against interruptions and failures Oracle GoldenGate provides low-impact capture, routing, transformation, and delivery of database transactions across heterogeneous environments in real-time Performance Extensible & Flexible Reliable
  9. 10. Active Data Guard Direct Memory Access Read On-Disk Logs Fast SQL Direct Write to Logs Oracle Products for Data Movement Comparing How They Work Redo in Memory Buffer GoldenGate Data Integrator Disaster Recovery & Data Protection Real Time Data Integration & High Availability SQL Query Set-based, Complex SQL Data Integration for Data Warehouse & SOA HETEROGENEOUS
  10. 11. Key Solutions for Oracle GoldenGate
  11. 12. <ul><li>Solution – Query Offloading </li></ul><ul><li>Cost Reduction </li></ul><ul><li>Improve Resource Utilization </li></ul>Find a solution that can transfer our data in real-time, keeping up with data volumes and meet future business needs. In actuality, GoldenGate was the only solution that handled all three requirements with ease.” – J Seelan, DBA Manager,
  12. 13. Query Offloading For Resource Utilization <ul><li>Solution </li></ul><ul><li>Leverage existing physical standby database using Oracle Active Data Guard for read-only & queries </li></ul><ul><li>Improve utilization on both OLTP and standby systems by segmenting all query traffic to standby. </li></ul><ul><li>Benefit </li></ul><ul><li>Offloads Queries - reduces load on transactional systems </li></ul><ul><li>Leverage existing investment in physical standby database </li></ul>Oracle Physical Standby Database OLTP Transactions Read Only Users ADG Oracle Primary Database Improve Resource Utilization <ul><ul><li>“ Do you want to take advantage of your physical standby database for queries and improve resource utilization across OLTP and standby Systems?” </li></ul></ul>Query Offloading
  13. 14. Query Offloading Infrastructure Cost Reduction <ul><li>Solution </li></ul><ul><ul><li>Create a real-time replica of existing expensive operational system (e.g. legacy or big iron) on Oracle with RAC on Linux. </li></ul></ul><ul><ul><li>Sync replica in real-time and route all read-only traffic </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Reduce/Eliminate query load on transactional system </li></ul></ul><ul><ul><li>Directly reduce cost of legacy, mainframe, non-oracle </li></ul></ul>Non-Oracle or Legacy Platform Oracle Platform OLTP Transactions Read Only Users OGG Cost Reduction <ul><ul><li>“ Do you want to move query processing to standard, lower cost DB & Hardware infrastructure with no disruption to critical transaction processing systems & satisfy business end-users as data volumes and users grow?” </li></ul></ul>Query Offloading
  14. 15. Query Offloading Case Study Query Offloading Saves Millions $ <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Optimize OLTP system performance –offload all query activity </li></ul><ul><li>Reduce TCO via platform changes and segment “lookers” from “bookers” </li></ul><ul><li>Handle growing data volumes and support heterogeneous systems over life-cycle of Air Travel Shopping Engine (ATSE) </li></ul><ul><li>Maintain data integrity across all systems </li></ul><ul><li>GoldenGate PROVIDES </li></ul><ul><li>Supports 1.6TB of data movement per day to read-only servers </li></ul><ul><li>Source– Oracle 10g | Target – MySQL </li></ul><ul><li>Current plans to migrate to Oracle 11g on both source and target. </li></ul><ul><li>RESULTS </li></ul><ul><li>80% TCO Reduction – Millions $$ saved </li></ul>COMPANY OVERVIEW A world leader in the travel marketplace, Sabre Holdings merchandises and retails travel products and provides distribution and technology solutions for the travel industry “ Lookers vs Bookers”
  15. 16. <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Pharmacy division supporting 920 stores needed to centralize ARx data from 920 stores in real-time into the data warehouse </li></ul><ul><li>Growing volumes: Needed to scale from 4.7 TB to 20 TB over one year timeframe </li></ul><ul><li>Minimal impact to hundreds of source systems and target system with data mapping and transformations </li></ul><ul><li>Oracle PROVIDES: </li></ul><ul><li>Real-time data integration with sub-second latency </li></ul><ul><li>Successful integration of 3 disparate platforms </li></ul><ul><li>Ease of use and implementation, and data integrity </li></ul><ul><li>RESULTS </li></ul><ul><li>75% reduction in CPU utilization on the ARx environment. </li></ul><ul><li>Projected savings of $3.5 million over 5 years with payback in 2.8 months. </li></ul>COMPANY OVERVIEW A $37B national grocery retail specializing in grocery, supply chain operations, and pharmacy, Supervalu operates over 2500 groceries, 5000 supply chain endpoints, and 920 in-store pharmacies. Query Offloading Use Case Reduce Load on Prescription Filling Systems by 75%; Payback in <3 Months “ The view that GoldenGate [gives] us into the ARx data stream is worth the price tag alone.” - Reed Hull, Senior Systems Analyst & ARx Architect, SUPERVALU
  16. 17. <ul><li>Solution – Continuous Availability </li></ul><ul><li>Disaster Recovery / Data Protection </li></ul><ul><li>Zero-Downtime Migration / Upgrade </li></ul><ul><li>Data Distribution / Synchronization </li></ul>“ We believe this is the only product on the market that can meet our demands for 99.95% database availability, performance and scalability.” Chris Uriarte, CTO, Retail Decisions
  17. 18. Continuous Availability Zero Down-time Migration and Upgrade <ul><ul><li>Solution </li></ul></ul><ul><ul><li>Migrate from any heterogeneous database to Oracle11g with minimal downtime </li></ul></ul><ul><ul><li>Migrate hardware or OS platforms with no downtime </li></ul></ul><ul><ul><li>Upgrade Siebel CRM with no downtime </li></ul></ul><ul><ul><li>Allow active users to move to new system gradually while both systems are live </li></ul></ul><ul><ul><li>Benefit </li></ul></ul><ul><ul><li>Standardize your data center and modernize platforms </li></ul></ul><ul><ul><li>Zero down-time for mission critical applications </li></ul></ul><ul><ul><li>Safely migrate users from one system to the next, while keeping both systems running. </li></ul></ul><ul><ul><li>Lower risk by enabling failback </li></ul></ul>Previous Version New Version OGG <ul><ul><ul><li>“ Do you need to migrate your database or upgrade critical applications but can’t afford to take any down time and impact critical business processes?” </li></ul></ul></ul>Old DB Version New DB Version Continuous Availability
  18. 19. Continuous Availability Disaster Recovery, and Data Protection <ul><li>Solution </li></ul><ul><ul><li>Create standby database for failover in case of failure/outage </li></ul></ul><ul><ul><li>Automatically repair data corruptions on both primary and standby </li></ul></ul><ul><ul><li>Use standby database for queries </li></ul></ul><ul><li>Benefit </li></ul><ul><ul><li>Eliminate unplanned downtime </li></ul></ul><ul><ul><li>Protect data against all kinds of failure </li></ul></ul><ul><ul><li>Leverage standby systems for offloading </li></ul></ul><ul><li>What product to position? </li></ul><ul><ul><li>Active Data Guard. </li></ul></ul><ul><ul><li>Up-sell the additional value of GoldenGate since it also includes Active Data Guard, can be utilized for upgrades/migrations </li></ul></ul>Active Standby Read Traffic Live Transactions ADG <ul><ul><ul><li>“ Can you afford to have your mission critical systems to go down in a catastrophic event or a system failure – do you have a reliable contingency?” </li></ul></ul></ul>Continuous Availability
  19. 20. Continuous Data Availability Data Distribution / Synchronization <ul><ul><li>Solution </li></ul></ul><ul><ul><li>Replicate data for distributed applications to drive global operations and improve operational efficiency </li></ul></ul><ul><ul><li>Distribute data in real-time across Oracle and Non-Oracle environments </li></ul></ul><ul><ul><li>Active-Active configuration keeps multiple data centers in sync </li></ul></ul><ul><ul><li>Benefit </li></ul></ul><ul><ul><li>High Availability for mission critical data </li></ul></ul><ul><ul><li>Ability to scale, handle large & growing data volumes </li></ul></ul><ul><ul><li>Access to consistent data across geographically dispersed data centers </li></ul></ul>Oracle 9i Oracle 11g Oracle 10g SQL Server OGG <ul><ul><ul><li>“ How does your data keep up with the demands of your 24x7 global business. Can all business units access the same, up-to-data information at any time, continuously?” </li></ul></ul></ul>Continuous Availability
  20. 21. Complementary and Used Together Active Data Guard and GoldenGate Example of a how a global hub & spoke manufacturing operation may be deployed using both Active Data Guard and GoldenGate Central Hub Active Data Guard Physical Standby GoldenGate Source & Target GoldenGate Targets GoldenGate Target GoldenGate Source & Target Continuous Availability
  21. 22. COMPANY OVERVIEW Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Experiencing exponent growth and stringent carrier SLA’s to meet growing demand for Blackberry devices </li></ul><ul><li>Maintain continuous availably of critical data across all global data centers (4) for manufacturing plants </li></ul><ul><li>All plants see same data and can move devices based on regional demand </li></ul><ul><li>GoldenGate PROVIDES </li></ul><ul><li>Active-Active configuration provides same data across worldwide plants </li></ul><ul><li>Improved system performance & response times </li></ul><ul><li>Zero downtime DB migration to new version using phased approach </li></ul><ul><li>RESULTS </li></ul><ul><li>All of manufacturing from VP to engineer on plant floor can access most up to date info. </li></ul>Continuous Availability Case Study High Availability of Manufacturing Application Meets Stringent SLAs
  22. 23. Continuous Availability Use Case 24x7 Fraud Detection & Payment Processing for Blue-Chip Retailers COMPANY OVERVIEW Retail Decisions (ReD) is a payment card issuer and a world leader in card fraud prevention and payment processing. A specialist supplier to the payments industry worldwide. Its blue-chip international clients come from the global telecommunications, retail, travel, petroleum, banking and the broader e-commerce sectors <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Typical Service Level Agreements dictate 99.95% availability & aggressive sub-second average response times </li></ul><ul><li>Must ensure quick, massive scalability </li></ul><ul><li>High cost of downtime -- ReD’s clients lose millions of dollars per hour </li></ul><ul><li>Global clients; data centers on 4 continents </li></ul><ul><li>Oracle PROVIDES: </li></ul><ul><li>Fraud Detection (ReDShield) using Oracle 9i and 10g databases </li></ul><ul><li>U.S. Payment Processing system, using SQL Server databases – also supports data access for Web apps and Reporting </li></ul><ul><li>RESULTS </li></ul><ul><li>“ Lightning Fast” implementation </li></ul><ul><li>Time to recover: ZERO minutes </li></ul><ul><li>Reduced database license & infrastructure costs </li></ul>&quot;We needed a mega-scalable architecture capable of handling increasing e-commerce traffic, while meeting our customers' stringent SLAs.” - Chris Uriarte, CTO
  23. 24. Continuous Availability Use Case During Siebel Upgrade & Database Migration COMPANY OVERVIEW HSN is an interactive lifestyle network and retail destination, offering a curated assortment of exclusive products combined with top brand names. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience for its customers. <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Eliminate downtime during major Siebel upgrade from version 6.2 to 8.0 </li></ul><ul><li>Additionally, upgrade Oracle database 8i to 10g with no downtime </li></ul><ul><li>Conduct a phased migration approach to allow time for training & testing </li></ul><ul><li>Minimal business disruption </li></ul><ul><li>Oracle PROVIDES: </li></ul><ul><li>Continuous availability during major migration project. </li></ul><ul><li>Active-Active configuration provided data synchronized across old & new systems </li></ul><ul><li>Provided upgrade & downgrade logic between old and new Siebel versions </li></ul><ul><li>RESULTS </li></ul><ul><li>Enabled migration of 1500+ users to new system </li></ul><ul><li>Reduced risk with live parallel running of both old and new </li></ul><ul><li>Zero downtime </li></ul><ul><li>No disruption to the business & continuous order processing on mission critical system </li></ul>
  24. 25. Continuous Availability Use Case Data Distribution & Enterprise-Wide Data Movement COMPANY OVERVIEW Headquartered in Zurich and Basel, Switzerland, UBS is one of the world's leading financial firms. It serves a discerning, international client base for wealth management, investment banking and asset management. In Switzerland, UBS is the market leader in retail and commercial banking. <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Large, Complex & Heterogeneous environment for 100 back office applications </li></ul><ul><li>Numerous installations that require a flexible solution. (Oracle, Sybase & MS SQL Server) for both production and development. </li></ul><ul><li>Oracle PROVIDES: </li></ul><ul><li>Data distribution among internal applications </li></ul><ul><li>Data distribution for read-only archiving and reporting </li></ul><ul><li>Database High Availability and Disaster Tolerance </li></ul><ul><li>Database rolling upgrade/active migration </li></ul><ul><li>Topology includes one-way and multi-master on Oracle instances </li></ul><ul><li>RESULTS </li></ul><ul><li>Replaced Sybase Replication Server product and standardized on GoldenGate for all data movement </li></ul><ul><li>Reduced costs by eliminating mid-tier servers </li></ul><ul><li>Replicating all heterogeneous databases across the enterprise protects against downtime. </li></ul>
  25. 26. <ul><li>Solution – Real-time Data Integration </li></ul><ul><li>Operational Reporting </li></ul><ul><li>Real-time Business Intelligence </li></ul>“ Accessing the data in real time using GoldenGate we can immediately see if we’re profitable and if our business processes are working.” - Sam Peterson, SVP Technology,
  26. 27. Real-Time Data Integration Operational Reporting <ul><ul><li>Solution </li></ul></ul><ul><ul><li>Report on live data in transactional systems </li></ul></ul><ul><ul><li>No additional load on source system – offload reporting to a database instance that is synchronized in real time </li></ul></ul><ul><ul><li>Benefit </li></ul></ul><ul><ul><li>Enables tactical reports quickly for decision making and business transparency </li></ul></ul><ul><ul><li>Removes impact from source systems </li></ul></ul><ul><ul><li>Avoids the political challenges of running reports on transactional systems </li></ul></ul>Transactional Applications Operational Data Store OGG <ul><ul><ul><li>“ Do you have adequate transparency into the data in your most sensitive transactional systems?” </li></ul></ul></ul>Real Time Data Integration
  27. 28. Real-Time Data Integration Enables Real-time BI <ul><ul><li>Solution </li></ul></ul><ul><ul><li>Populate an operational data store for operational BI with real-time data </li></ul></ul><ul><ul><li>Run ELT from the ODS to load data warehouse with transformed data </li></ul></ul><ul><ul><li>Benefit </li></ul></ul><ul><ul><li>Improves business insight </li></ul></ul><ul><ul><li>Combines intelligence on current business status with historical context </li></ul></ul><ul><ul><li>Eliminates load on source systems </li></ul></ul><ul><ul><li>Reduces latencies and batch windows </li></ul></ul>Enterprise Data Warehouse Oracle Database, Oracle Exadata Real-time Integration + Bulk Data Transformation ODI <ul><ul><ul><li>“ Do you need better business insight with the most current data and no impact to your critical systems?” </li></ul></ul></ul>Heterogeneous Sources Production OGG Real Time Data Integration
  28. 29. Data Integration for Business Intelligence <ul><li>Data Warehouse Loading </li></ul><ul><ul><li>For Typical Data Warehouse, Use Data Integrator Enterprise Edition </li></ul></ul><ul><ul><li>ODI-EE has GUI design environment for ETL developers </li></ul></ul><ul><ul><li>ODI-EE has basic changed data capture for typical ETL situations </li></ul></ul><ul><ul><li>ODI-EE has rich transformations and ability to add-on Data Quality </li></ul></ul><ul><ul><li>Add GoldenGate to ODI-EE or 3 rd Party ETL </li></ul></ul><ul><ul><li>When sensitivity about source system invasiveness is high </li></ul></ul><ul><ul><li>When very low latency is critical </li></ul></ul><ul><ul><li>When transactional integrity in the data warehouse is important </li></ul></ul>Sources: Legacy, Packaged Apps, OLTP Databases Target: Enterprise Data Warehouse or Data Mart Read from DB Logs Continuous Updates Typical Data Warehouse ODI-EE Sources: Legacy, Packaged Apps, OLTP Databases Target: EDW or Data Mart Real Time Data Warehouse ODI-EE OGG OGG
  29. 30. Data Integration for Business Intelligence Data Integration for Business Intelligence <ul><li>Operational BI </li></ul><ul><ul><li>GoldenGate for Offloading, BI Publisher for Reporting </li></ul></ul><ul><ul><li>Remove the concerns of transaction system operations teams about operational BI </li></ul></ul><ul><ul><li>Add ODI-EE and DW to Combine Operational and Analytical BI </li></ul></ul><ul><ul><li>Get combined benefits of insight into current business state with the deeper analysis and historical context of a traditional data warehouse </li></ul></ul><ul><ul><li>Load the data warehouse by running ELT off of the ODS to streamline processes and avoid load on transactional system </li></ul></ul>Sources: Legacy, Packaged Apps, OLTP Databases Target: ODS Non-Invasive Operational BI OGG Sources: Legacy, Packaged Apps, OLTP Databases Operational and Analytical BI Target: ODS and DW OGG ODI
  30. 31. <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Maintain high quality customer service in competitive market – reduce churn! </li></ul><ul><li>Centralize customer information for a single view to support sales, marketing, support & field service </li></ul><ul><li>Significantly reduce data latency in central data warehouse for all queries & reports – edict for < 15 minutes! </li></ul><ul><li>GoldenGate PROVIDES </li></ul><ul><li>Real-time data integration from Siebel CRM on Oracle to central Teradata Warehouse </li></ul><ul><li>1,500 service agents log 600,000 customer calls p/day </li></ul><ul><li>GoldenGate moves 150-200 million records per day with 1.5 second latency. </li></ul><ul><li>RESULTS </li></ul><ul><li>Significantly reduced churn by 25% </li></ul><ul><li>All business units have access to real-time business data. </li></ul>COMPANY OVERVIEW DIRECTV is a $17 billion provider of satellite-based television services. DIRECTV’s 7,500 employees operate the company’s broadcast centers, monitor satellites, and deliver service to about 17 million U.S. and over 5 million Latin American customers. Real Time Data Integration Case Study Better BI to Reduce Customer Churn
  31. 32. Real-Time Data Integration Improve Customer Service by Analyzing Real-Time Data COMPANY OVERVIEW DIRECTV delivers satellite-based television services to U.S. and Latin American customers in homes and businesses. Their operations include some of the world's most advanced technologies in the delivery of a seamless viewing experience. <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Offload Transactions from Siebel system to Active Data Warehouse </li></ul><ul><li>Corporate-wide SLA: Perform decision support on data that is <15 minutes “old.” </li></ul><ul><li>Handle growing data volumes: 150 – 200 million records per day into the data warehouse </li></ul><ul><li>Improve responsiveness of field technicians by optimizing call routes </li></ul><ul><li>Oracle PROVIDES: </li></ul><ul><li>Off-load real-time data from production Siebel/Oracle to Teradata V2R6 </li></ul><ul><li>Multi-database, application and platform support </li></ul><ul><li>RESULTS </li></ul><ul><li>Moves Siebel data to the warehouse with latency of only 1.5 seconds </li></ul><ul><li>DIRECTV ranked top in its industry in the American Customer Satisfaction Index </li></ul>“ With GoldenGate…we know exactly what’s happening with our customers and staff across all service areas at all times.” - Mike Benson, CIO, DIRECTV
  32. 33. Real-Time Business Intelligence <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Better understand customer purchasing behavior </li></ul><ul><li>Provide timely information to support marketing, merchandising & operational decisions </li></ul><ul><li>Improve shopping database reliability & uptime </li></ul><ul><li>Oracle PROVIDES: </li></ul><ul><li>Support for high availability & disaster tolerance across Oracle production sites </li></ul><ul><li>Zero-downtime system migration and upgrade </li></ul><ul><li>Enable active data warehouse roll-out in 90 days with real-time data feeds </li></ul><ul><li>Complements Oracle Data Integrator for data transforms on target </li></ul><ul><li>RESULTS </li></ul><ul><li>Customer analysis now done in minutes, rather than days </li></ul><ul><li>Dashboard reports using real-time data for P&L & customer profitability </li></ul><ul><li>Google Adwords adjusted based on real-time data reports </li></ul><ul><li>Ranked #4 in customer service by National Retail Federation </li></ul>COMPANY OVERVIEW is an online “closeout” retailer offering high-quality, brand-name merchandise, including bed-and-bath goods, home décor, kitchenware, watches, jewelry, electronics and computers, sporting goods, apparel and designer accessories among other products at discount prices. Real-Time Data and BI Enables Intra-Day Business Optimizations
  33. 34. Comparing GoldenGate & Streams GoldenGate is Oracle’s strategic replication solution <ul><li>Question: I already have Streams with Oracle DB? Why buy GoldenGate? </li></ul><ul><li>Better ROI overall : GoldenGate is lower cost to implement and maintain </li></ul><ul><li>Enterprise-wide solution : GoldenGate easily expands to new use cases </li></ul><ul><li>Support for Streams continues : Continue to use Streams where it’s deployed </li></ul>Streams continues to be a supported Oracle Database feature <ul><li>Highly customizable and flexible </li></ul><ul><li>Optimized for Oracle Database </li></ul><ul><li>Few large references </li></ul>Oracle Streams <ul><li>Out-of-the-box solutions </li></ul><ul><li>Broad heterogeneous support </li></ul><ul><li>Excellent reference base </li></ul>Oracle GoldenGate
  34. 35. Complementary and Used Together Active Data Guard and GoldenGate <ul><li>Enterprise-wide heterogeneous replication </li></ul><ul><li>Zero downtime operations </li></ul><ul><li>Non-invasive by reading database logs </li></ul><ul><li>Supports active-active scenarios </li></ul><ul><li>Ensures transactional consistency </li></ul><ul><li>High volume; low latency </li></ul><ul><li>Guaranteed delivery across wide area networks </li></ul><ul><li>Fast failover to physical standby database </li></ul><ul><li>Fastest solution for Oracle </li></ul><ul><li>Oracle Database only </li></ul><ul><li>Allows standby to be open for reads to leverage customer investment </li></ul><ul><li>Transparent data protection to repair corrupted blocks on primary or standby </li></ul>Oracle DB Primary Oracle DB Standby Heterogeneous Distributed Subset Replicas Data Distribution / Synchronization Oracle GoldenGate Disaster Recovery & Data Protection Oracle Active Data Guard Oracle Active Data Guard Oracle GoldenGate
  35. 36. Product Comparison Active Data Guard and GoldenGate * Supported DBMS today: Oracle, MySQL, DB2, SQL Server, Sybase, Nonstop SQL, Enscribe, Teradata, Ingres, Greenplum, Netezza Supported Platforms today: IBM AIX, IBM Z/OS, HP-UX, HP NonStop , Solaris, Linux Windows Oracle Active Data Guard Oracle GoldenGate Target Environment <ul><li>Oracle Data Guard users </li></ul><ul><li>Any distributed, heterogeneous computing environment </li></ul>Technology <ul><li>Physical replica maintained by shipping redo blocks </li></ul><ul><li>Logical replica maintained by replaying transactions </li></ul>Benefits <ul><li>Readable Data Guard standby </li></ul><ul><li>Highest transaction rates </li></ul><ul><li>Automatic repair of corrupt blocks </li></ul><ul><li>High-value, simple add-on </li></ul><ul><li>Bi-directional or uni-directional </li></ul><ul><li>Capture once, apply many (N-way) </li></ul><ul><li>Supports different schemas </li></ul><ul><li>Supports heterogeneous platforms* </li></ul>Restrictions <ul><li>Oracle-only </li></ul><ul><li>Identical schemas </li></ul><ul><li>“ Similar” platforms </li></ul><ul><li>Local updates disallowed </li></ul><ul><li>Some data types unsupported </li></ul><ul><li>Manual switch-over / fail-over </li></ul>
  36. 37. Complementary and Used Together Data Integrator Enterprise Edition and GoldenGate <ul><li>Fastest real-time solution </li></ul><ul><li>Sub-second latency for real-time feeds </li></ul><ul><li>Guarantee delivery eliminates data loss </li></ul><ul><li>Eliminates down-time for migration and upgrades </li></ul><ul><li>Least intrusive to source systems </li></ul><ul><li>Leverage ELT/ETL for complex transformation </li></ul><ul><li>Fastest E-LT Solution </li></ul><ul><li>Optimized SET-based transformation for high volume transformations </li></ul><ul><li>Data lineage for improved manageability </li></ul><ul><li>Integrates to Data Quality </li></ul>Real-time Data E-LT Transformation Heterogeneous Sources Heterogeneous Targets Real-Time Data Integration and Replication Oracle GoldenGate Bulk Data Movement and Transformation Oracle Data Integrator Enterprise Edition Oracle GoldenGate Oracle Data Integrator Enterprise Edition
  37. 38. Product Comparison Data Integrator Enterprise Edition and GoldenGate Oracle Data Integrator (with CDC) Oracle GoldenGate Target Environment <ul><li>Non-real-time ETL / Data Warehouse Loading </li></ul><ul><li>SOA use cases </li></ul><ul><li>Any heterogeneous low-latency requirement </li></ul><ul><li>Bi-directional data synchronization </li></ul>Technology <ul><li>Extract database changes periodically as a snapshot </li></ul><ul><li>Read and propagate a continuous stream of changes from database logs </li></ul>Benefits <ul><li>Easy to incorporate into ETL process requiring initial load and incremental updates </li></ul><ul><li>App server-deployed agent </li></ul><ul><li>Complex transformations for typical DW </li></ul><ul><li>Non-invasive to source database – no shadow tables, no queries </li></ul><ul><li>Captures all history </li></ul><ul><li>Lowest latency </li></ul>Restrictions <ul><li>Out-of-box capture is trigger-based capture for most DB platforms </li></ul><ul><li>Limited to row level transformation </li></ul>
  38. 39. Oracle GoldenGate Technical Solution Overview
  39. 40. How It Works: Modular Architecture Source Database(s) Target Database(s) LAN / WAN / Internet (TCP/IP) Route: Data is compressed, encrypted for routing to targets. Capture: Committed changes are captured (and can be filtered) as they occur by reading the transaction logs. Capture Trail files: Stages and queues data for routing. Source Trail Delivery: Applies data with transaction integrity, transforming the data as required. Target Trail Delivery Bi-directional Source Trail Target Trail Delivery Capture Pump Pump Pump: Distribute data for routing to multiple targets.
  40. 41. Query Offloading Database Tiering: Save Millions and Drive Revenue <ul><li>Business Challenges: </li></ul><ul><li>Ensure continuous availability of Air Travel Shopping Engine (ATSE) throughout upgrades and migrations </li></ul><ul><li>Optimize system performance to handle growth and scale, while reducing TCO via platform changes </li></ul><ul><li>Low latency data movement between OLTP (“bookers”) and search database (“lookers”) </li></ul><ul><li>GoldenGate Solutions: </li></ul><ul><li>Zero Database Downtime during hardware and database migration for ATSE </li></ul><ul><li>Database Tiering insures high availability, top performance and lower costs </li></ul><ul><li>Real-Time Data Integration for “lookers” query activity on lower cost platform </li></ul><ul><li>Results: </li></ul><ul><li>80% TCO reduction – millions of dollars in savings </li></ul><ul><li>Higher customer satisfaction - improved response times and availability </li></ul>“ GoldenGate…provided the glue to move the data across systems, evolving our overall approach in parallel with the future of online travel commerce.” - James Harding, VP of Systems Planning & Performance, Sabre 156 MySQL Databases on Linux Database Tiering Enables Top Performance, Unlimited Scalability Schedule & Availability Updates Fare & Rule Updates Oracle Databases “ Lookups” GoldenGate Transaction Updates Up to 800,000 p/hour, 1.6 TB/day Air Travel Shopping Schedule & Availability Changes Accounts & Billing
  41. 42. High Availability: Live Standby Software as a Service to Financial Institutions, No Interruption <ul><li>Business Challenges: </li></ul><ul><li>Ensure no interruption to ongoing business operations for banking and financial institution customers </li></ul><ul><li>Enable continuous availability of critical applications—account opening, funds transfer </li></ul><ul><li>Implement a reliable, in-house live standby solution </li></ul><ul><li>GoldenGate Solution: </li></ul><ul><li>GoldenGate Software Live Standby for High Availability / Disaster Tolerance replicates data from multiple Oracle RAC clusters to an exact replica of the production environment </li></ul><ul><li>In case of outage or failure, web applications are unaffected and “business as usual” is maintained for global financial services clients </li></ul><ul><li>Live Standby increases ROI by allowing for data integration into data warehouse to run reports via Oracle BI Enterprise Edition </li></ul>“ GoldenGate has opened our eyes to other areas throughout our business where near real- time data can deliver added value to the business and a better return on investment.” - Burak Yenier, Sr. Dir. of Operations, CashEdge Oracle 10g RAC Clusters Live Standby for High Availability and Disaster Tolerance Live Standby Oracle 10g RAC Clusters Oracle Data Warehouse Custom ETL Script
  42. 43. High Availability: Active-Active Disaster Recovery for ATM Processing & Electronic Payment <ul><li>Business Challenges: </li></ul><ul><li>Ensure High Availability for electronic and ATM payment processing of 1 billion transactions per year. </li></ul><ul><li>Support and synchronize two geographically distinct data centers </li></ul><ul><li>Handle performance demands during increased workload at peak times. </li></ul><ul><li>Each system responsible for its own cut-over </li></ul><ul><li>GoldenGate Solution: </li></ul><ul><li>Phased approach: Live Standby first then moved to Active/Active for continuous availability </li></ul><ul><li>Both sites active and sharing load, using GoldenGate’s BASE24 module D24 for conflict detection and resolution </li></ul>“ We can maintain our level of customer service no matter what. We have been using this full dual site Active/Active solution with GoldenGate continuously since 2006 with no outages or service issues.” - Magnus Kleveby, Systems Area Manager for Authorization Processing, Swedbank Processing 1 Billion Transactions per Year HP Nonstop NS16000 Stockholm Location B Dual-Active HP Nonstop NS16000 ATM Application ACI Base24 Stockholm Location A ATM Application ACI Base24
  43. 44. Zero Downtime Migration & Upgrade Zero Downtime OS and DB Migrations <ul><li>Business Challenges: </li></ul><ul><li>RIM BlackBerry has a very small monthly window to take downtime for upgrades, migrations, and planned maintenance </li></ul><ul><li>Strict SLA limits with the major Telcos! </li></ul><ul><li>GoldenGate Solution: </li></ul><ul><li>Zero-Downtime Upgrade and OS change for business-critical Oracle databases </li></ul><ul><li>GoldenGate Veridata ™ to ensure that all data from source is in-synch with target and that migration has been successful </li></ul><ul><li>GoldenGate Benefits: </li></ul><ul><li>Fail-back capability to reduce business risk and downtime </li></ul><ul><li>No manual intervention to reduce possibility of errors </li></ul><ul><li>Assurance of database consistency with Veridata. </li></ul>Zero-Downtime OS and Database Upgrade with Application Maintenance Provisioning Oracle HP-UX Waterloo Oracle HP-UX Slough, U.K. Application Maintenance Provisioning Database migration with failback
  44. 45. Operational BI Real-time Data Integration to Support Reporting Demands “ ADP Reporting” = Consolidate Product Line Data to Off-load Real-Time Reporting “ With GoldenGate it was boom, boom, boom — full speed ahead.” - Amit Mukherjee, Senior Director of Reporting Services, ADP <ul><li>Business Challenges: </li></ul><ul><li>Common real-time reporting functionality across ADP product suites </li></ul><ul><li>Ability to do cross-product reporting </li></ul><ul><li>Incremental revenue opportunity and improved customer service </li></ul><ul><li>Reporting gets moved off from “production” databases </li></ul><ul><li>GoldenGate Solution: </li></ul><ul><li>Live Reporting for real-time data consolidation from 40+ source systems into a centralized target </li></ul><ul><li>Minimal footprint and data latency </li></ul><ul><li>Maintains data integrity </li></ul><ul><li>Ability to support data transformations and data security </li></ul>Oracle SQL Server Oracle Data Mart Oracle Oracle Reporting: Business Objects, Crystal 40+ Source Systems in ASP Environment: HR, Payroll, Benefits Products
  45. 46. Real Time Business Intelligence Active Data Warehouse Improves Customer Service “ Data is not a business problem! It is the foundation of our ability to be profitable in a rapidly changing marketplace. ” - Eric Post, Director of Data Warehousing, Liberty Mutual Active Enterprise Intelligence DB2 LUW DB2 Mainframe Operational Systems Teradata Warehouse Customer Claims Processing (SAS BI) Dual Active <ul><li>Business Challenges: </li></ul><ul><li>Provide up-to-second data in centralized enterprise data warehouse for business users (customer claims processing for major incidents) </li></ul><ul><li>Integrate data from multiple operational systems (DB2 on z/OS and LUW) </li></ul><ul><li>Leverage existing ETL investment to achieve near real-time data feeds. </li></ul><ul><li>GoldenGate Solution: </li></ul><ul><li>Real-Time Data Warehousing captures ~40 million transactions per day from heterogeneous operational sources. </li></ul><ul><li>Real-Time CDC co-exists with Informatica ETL for data requiring heavy transformations. </li></ul><ul><li>Results: </li></ul><ul><li>Reduced claims litigation costs by 20% - enabled by faster and more responsive employee intelligence on claims data. </li></ul><ul><li>Improved resource utilization efficiency by 5% </li></ul><ul><li>Management team can now dynamically monitor reserve threshold to increase profitability. </li></ul>
  46. 49. Unused Slides
  47. 50. GoldenGate for Healthcare <ul><li>Industry Challenges </li></ul><ul><ul><li>Paperless Patient Records </li></ul></ul><ul><ul><li>Data-Driven Medicine </li></ul></ul><ul><ul><li>Staff and Critical Supply Management </li></ul></ul><ul><li>GoldenGate Provides </li></ul><ul><ul><li>Continuous availability of data that is a pre-requisite to going completely electronic </li></ul></ul><ul><ul><li>Real time data for intelligence in the business of healthcare </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Protect patient data in the event of system outages and other failures </li></ul></ul><ul><ul><li>Save time for health care providers by delivering unified view of all current test results and patient history </li></ul></ul><ul><ul><li>Improve patient outcomes through safety analyses such as drug interaction analysis </li></ul></ul><ul><ul><li>business intelligence </li></ul></ul>Key Partners: Key Customers: “ When your doctors and patients are relying on a system to deliver care, such as with POE , that system needs to be industrial strength. In matters of life and death, downtime is not an option.” - Jack Wolf, CEO, Emerging Health Information Technology
  48. 51. GoldenGate for ECommerce & Retail <ul><li>Industry Challenges </li></ul><ul><ul><li>Promotion Optimization </li></ul></ul><ul><ul><li>Logistics & Distribution: Real time Warehouse Management </li></ul></ul><ul><ul><li>Align per Customer Costs to Revenues </li></ul></ul><ul><ul><li>Cost-effective Systems that Handle Peak Loads </li></ul></ul><ul><li>GoldenGate Provides </li></ul><ul><ul><li>Real time data integration for optimizing logistics and customer promotions </li></ul></ul><ul><ul><li>Query offloading to reduce system costs </li></ul></ul><ul><ul><li>Data distribution to support applications in a hub/spoke business structure </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Improved customer reach and shopper to buyer conversion </li></ul></ul><ul><ul><li>Increased operational efficiency </li></ul></ul><ul><ul><li>Maintain margins in good and bad times </li></ul></ul>Key Customers: “ Our requirements seemed simple: find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability to… meet the future needs of the business. In actuality, GoldenGate was one of the only solutions…that is able to handle all three requirements with ease.” – J Seelan, DBA Manager,
  49. 52. GoldenGate for Communications <ul><li>Industry Challenges </li></ul><ul><ul><li>Operational efficiency (OPEX reduction) </li></ul></ul><ul><ul><li>Transformation of the network & OSS/BSS to Next-generation technology </li></ul></ul><ul><ul><li>Convergence is driving product bundling </li></ul></ul><ul><ul><li>Faster time-to-launch for new services </li></ul></ul><ul><li>GoldenGate Provides </li></ul><ul><ul><li>Zero downtime for planned and unplanned events </li></ul></ul><ul><ul><li>Real time data for customer service and customer analysis </li></ul></ul><ul><ul><li>Real time data to enable new services </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Introduce new services rapidly </li></ul></ul><ul><ul><li>Support Real-time services (gaming, conferencing) </li></ul></ul><ul><ul><li>Handle growth and peaks with reliability </li></ul></ul><ul><ul><li>Eliminate downtime </li></ul></ul>Key Partners: Key Customers: “… deployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity. In fact, the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn , which was substantially affected by the availability of realtime data through the BI solution. ” - Jack Gustafson, Director of Data Warehousing at DIRECTV
  50. 53. GoldenGate for Banking / Financial Services <ul><li>Industry Challenges </li></ul><ul><ul><li>Escalating threats of fraud </li></ul></ul><ul><ul><li>Increased competition in risk management </li></ul></ul><ul><ul><li>System rationalization and cost reduction </li></ul></ul><ul><ul><li>100% reliability and uptime </li></ul></ul><ul><li>GoldenGate Provides </li></ul><ul><ul><li>Continuous availability of transactional and historical data </li></ul></ul><ul><ul><li>Real time data for better intelligence regarding fraud, risk, and business optimization </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Meet the most stringent SLAs for latency, availability, scalability </li></ul></ul><ul><ul><li>IT Managers can sleep better at night </li></ul></ul><ul><ul><li>Protect against planned and unplanned downtime </li></ul></ul><ul><ul><li>Lower risk and cost with better, up to date customer intelligence </li></ul></ul>Key Partners: Key Customers: “ We can maintain our level of customer service no matter what. We have been using this full dual site Active/Active solution with GoldenGate continuously since 2006 with no outages or service issues.” - Magnus Kleveby, Systems Area Manager, Swedbank