Increased operating costs, inefficient hardware utilization and rapidly expanding data centers have made virtualization the most compelling IT technology in years. Virtualization for desktop and server environments has evolved to finally deliver on its promise to lower operating costs by increasing the utilization of hardware and reducing the overall amount of hardware required.
While virtualization has solved a multitude of problems, it is still difficult to deploy and manage complex applications made up of multiple tiers and components. Furthermore, virtualization is quickly becoming a commodity and the focus now shifts to directly virtualizing applications to reap the next level of benefits associated with virtualization.
Oracle Virtual Assembly Builder (OVAB) is a tool for virtualizing installed Oracle components, modifying those components, and then deploying them into your own environment.
More @ https://blogs.oracle.com/imc/entry/partner_webcast_oracle_virtual_assembly