Oracle Value Proposition for ISV Applications

2,267 views

Published on

Oracle Partner Business Development ECEMEA and Oracle Partner Hub ISV Migration Center would like to invite all ISV partners to modernize their applications with the latest Oracle Technology Footprint. Evolve your applications to reach out to new markets, become more competitive and explore additional revenue sources.

For additional information and support contact us at partner.imc@beehiveonline.oracle.com

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,267
On SlideShare
0
From Embeds
0
Number of Embeds
193
Actions
Shares
0
Downloads
73
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Oracle Value Proposition for ISV Applications

  1. 1. “This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.”  Name  Title, Company Name CUSTOMER LOGOblogs.oracle.com/IMC 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  2. 2. 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  3. 3. Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  4. 4. Oracle Value PropositionFor ISV ApplicationsHeba Fouad – FMW SpecialistTarek Salama – DB/O SpecialistPartner Adoption Office
  5. 5.  Why Modernize?  Upgrade & Migration Types:Agenda  DB Migration  FMW Migration  The Roadmap to the Oracle RED-Stack  Oracle Value Proposition for your application  References & Useful Materials  Key Take Away & Next Steps5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  6. 6. Why Modernize?6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  7. 7. What’s Driving the Need of Modernizations? Accelerating Accelerating AcceleratingCustomer Expectations Information Growth Business Complexity Instantly Explosion of Data Unpredictability Available Services Volume and Types and Rapid Change Wherever Transaction Broader They Are Overload Ecosystem Interdependency 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  8. 8. Today’s Business Challenges IT Cost Pressures • 60%–70% of IT budget is spent on Reduce IT Costs operations and maintenance** Reduce Complexity • Many organizations are 30%* below Reduce Risk achievable IT productivity levels • 40% of CIOs surveyed cite lack of automation tools* • Average cost of downtime is Increase Rate of Change $42,000/hour. Average hours of Manage More Information downtime/year is 87***Improve Quality of Service * Enterprise Management Associates, 2007 ** CIO Magazine, 2007 *** Gartner in Network World 20048 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  9. 9. Why Upgrade Or Migrate? BUSINESS TECHNOLOGY DRIVERS DRIVERS• Respond to changing market • Simplify architecture. conditions, competition, and the end • Reduce datacenter footprint. user requirements. • Improve availability and performance.• Revenue growth is hampered by • Improve security. complexity of environments. • Leverage leading technology.• Reduce time-to-market of new services • Integration with modern environments. and business functions being delivered. • Improve application efficiency and user appeal.• Reduce technology risks and costs. • Expand Capabilities.• Solution competitiveness.9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  10. 10. Upgrade & Migration Types DB & FMW10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  11. 11. Migration Scenarios From Any Source platform to Oracle Platforms and Oracle Engineered Systems Below are sample migration scenarios: Business Hardware Database Middleware Application Intelligence Third-Party Apps11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  12. 12. Database Upgrade/Migrate12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  13. 13. Customers on 9i are Missing Features that Address CIO Priorities Exadata Storage Active Data Guard** Oracle 11g Real Application Testing** Advanced Compression** Automatic Storage Management** Transparent Data Encryption** Oracle 8i Grid Control** Oracle 8 Self Managing Database XML Database Oracle Data Guard Real Application Clusters Flashback Query Oracle 10g Virtual Private Database Built in Java VM Oracle 9i13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  14. 14. Maximizing Assets Maximize human resource potential • Through database automation features Increase Improve Server Utilization Productivity • Through virtualization Utilize lower-cost computing hardware Server Costs • Through server clustering Down Fast, consistent response times • High transaction throughput with In-Memory Database Cache Maximize value of DR assets Storage • Use redundant asset to perform real work Costs Down Maximize value of storage • Using compression on tiered-storage14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  15. 15. The Oracle Database 11g Value Proposition Oracle Database 11g Release 2 Reduce server costs • by factor of 5x Improve performance • by at least 10x Reduce storage costs • by factor of 10x Downtime & unused redundancy • Eliminate Simplify your software portfolio • Considerably Raise DBA productivity • by at least 2x Reduce upgrade costs • by a factor of 4x Lowering IT Costs15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  16. 16. How… ? • Leverage Virtualized Infrastructure. • Increase DBA Productivity. • Reduce the Cost of Upgrades. • Leverage Low Cost Hardware. • Reduce Complexity. • Maximize Your DR Assets. • Reduced Compliance Costs. • Optimize Your Software Portfolio. • Reduce Your Storage Costs.16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  17. 17. Mitigating the Risk of Upgrading • The Tools • Real Application Testing 9.2.0.4 • SQL Performance Analyzer • Database Replay • Application Test Suite • Database upgrade assistant • SQL Plan management • Online upgrades • The Services 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  18. 18. Portfolio Optimization Leverage Your Oracle Investment Availability Availability Manageability Oracle Clusterware Provisioning Pack Oracle Real Application Clusters Configuration Management Pack Oracle Secure Backup Tuning Pack Oracle Data Guard Diagnostic Pack Flashback Operations Change Management Pack Online Operations Automatic Storage Management Fine Grained Access Automatic Space Management Identity Management Disk based Backup/Recovery Secure Application Roles Compression Transparent Data Encryption Partitioning Database Vault Exadata Storage Audit Vault Storage Management Security18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  19. 19. Improved Database Availability Database 11g Value  Overcome the limitations of traditional approaches to availability and disaster recovery  Ease of deployment, robustness & adaptability to growing business requirements  Protect from unplanned failures, Reduce planned downtime  Maximum Availability Architecture19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  20. 20. Total Database Manageability Database 11g Value  Simplified, Integrated, self-healing business-driven management  Increase DBA productivity & Operational Efficiency by 80%  Minimize risk of change and reduce database testing time by 90%.  Standardization, Compliance & Security20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  21. 21. Cost Effective Database Storage Management Database 11g Value  Protect data & enable the highest performance & availability with integrated management for storage – Manage storage more efficiently – Reduce overall storage costs – Optimize storage performance – Protect against data loss21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  22. 22. Database Security Inside Out Database 11g Value  The industrys most advanced & proven technology to safeguard data where it lives  Ensure data privacy & integrity  Effectively protect against insider threats  Enable regulatory compliance & meet regulatory mandates  Easy to integrate - No changes to applications required22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  23. 23. These Capabilities Enable Customers to Drive Costs Down and Productivity Up Automated Maximizing System and Prevention Data Center Application Detection Assets Management Security• Virtualization & RAC• Database Performance • Real Application Testing • Transparent Data EncryptionImprovements • Automated Patching & Provisioning • Separation of Duties and• Tiered Database Storage • Automating Diagnostic and Tuning • Database Monitoring and Audit• Advanced Compression • Automated Change & Configuration • De-Indentify Data for Non-• Active Data Guard Management Production Use• Automated Tuning• Automatic Storage Management Server Costs Down 70% Reduce the Cost of Upgrades by 50% Reduce cost of securing data Storage Costs Down 70% Increase DBA Productivity by 50%+ Reduce cost of database monitoring 23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  24. 24. Case Study – Mid-Size State Statewide PSFT migration from 9i UNIX to 11g RAC/Grid Linux Power Position: Satisfying a State’s demands for reliability, availability, performance, cost savings and cost avoidance BUSINESS CHALLENGE ORACLE SOLUTION • Aging hardware in need of replacement • Migrate from IBM UNIX to 6-node, Dell Linux x86-64 • Need to standardize and modernize technology cluster running a solely Oracle 11gR1 stack with ASM supporting payroll, budget and reporting for over on EMC storage, with a Data Guard physical standby. 75,000 state workers • Upgrade PeopleSoft 8.9 to 9.0 Financials, HRMS, • Increased requirements for system performance and EPM (DW) and Enterprise Portal systems availability • Budget constraints requiring lower cost alternatives RESULTS • Management estimates annual savings of $200,000 in licensing and maintenance costs • Savings of approximately $250,000 to replace UNIX servers with Linux • Early tests indicate new architecture will cut processing times as much as 20 percent • Highly available … Zero downtime24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  25. 25. Comparing Compute Platforms Real Numbers from a Public Sector CustomerExisting Mainframe IBM pSeries HP Blades?? Physical CPUs 24 Physical CPUs 192 Physical CPUs?? Memory 384 Gig Memory 384 Gig Memory$ 4.55M for Upgrade $ 2.3M Lease Purchase $ 981K to Purchase$ 4.2M Annual SW Maint $300K Annual Maint 3 Yrs. Maint Incl.25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  26. 26. ORACLE DATABASE APPLIANCE HA PLATFORM Oracle Database Enabling Partners Appliance Reliable • to deliver a higher quality of Simple Affordable service at much lower cost in shorter time. DB Options • to deliver simplified IT Consolidated + = solutions (simplify DBaaS). DB Products • to easily adopt a wider range of Manageable products. ISV Applications • to rapidly offer endless custom High Performance solutions. • to expand their services Engineered System opportunities Single Box • to increase their solution competitiveness & revenue26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  27. 27. Extreme Performance Exadata X3-2  A Complete, Integrated, Optimized Platform  Highest performance at the lowest cost  Industry best data compression, superior availability & supportability  Ideal database platform for varied and unpredictable workloads - Cloud  Faster Time to Value27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  28. 28. Exadata Evolution • X3-2 8-core Servers • X3-8 80-core Servers State-of-the-Art, • Storage Expansion Rack • X2-8 CPU Refresh Scale-out Hardware • 2TB DRAM per node • X2-2 Servers • X2-8 64-core Servers • V2 Servers • Write-back Flash cache • 40 Gb InfiniBand • PCI Flash Cards • 3X more Storage • Exadata V1 Introduced • 4X more Flash • Smart Flash Logging • Twice as many CPUS • 8X more memory • Hardware DB Encryption • 50X better connectivity • Automatic Service Request • Smart Flash Cache • Data Mining Offload • Storage Index Unique Software • Smart Scan • Columnar Compression• InfiniBand Scaleout Integration 2008 2009 2010 2011 2012 28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  29. 29. Exadata Benefits Drive Better IT Practices and a More Productive Business Deploy new systems in days Reduce administrative complexity and Simplify support Eliminate application delays, bottlenecks and long-running jobs Shrink data center through consolidation to questions faster and more predictably Make more informed decisions based on deeper analysis of data for new service and product offerings productivity29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  30. 30. Move your Database on the CloudPaaS30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  31. 31. FMW Upgrade/Migrate31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  32. 32. If it ain’t BROKE don’t FIX it!32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  33. 33. 33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  34. 34. The Challenges of Applications Modernization  Business – We are heavily invested Forms and it is still meeting the requirements of our business  Development – We have hundreds and thousands of forms, how long will it take to migrate them? – We don’t have the skilled set to migrate  Customer – Our customers are satisfied why we need to migrate?34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  35. 35. Migrate from Old Generation to New Generation35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  36. 36. Why Modernize your applications?36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  37. 37. Why Modernize?  Ensure business continuity  Meeting customers new requirements, expectations and demands  Giving a new look-and-feel to applications and using the new graphs and visualization techniques (maps, gauges,…etc)  Standardize application to be able to evolve  Performance problems with forms over WAN37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  38. 38. Why Modernize?  Increase flexibility and adaptability  Have shorter time-to market for new legislation by building and deploying application faster and easily.  Modern technology better performance  To achieve active sustainment before system becomes legacy  To avoid obsolescence  Run on cloud services. Offer Software-as- a-Service (SAAS)38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  39. 39. v What should be my next step? Cloud SOA ADF Webcenter BI Publisher39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  40. 40. Technology Strategies Strategy Technology Make integration SOA and Business sustainable Process Management Deliver enterprise Business Intelligence intelligence Applications Integrate social WebCenter computing Unify the user WebCenter & ADF experience Simplify application Identity Management security Centralize application Enterprise lifecycle management Management40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  41. 41. FusionMiddleware 11g41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  42. 42. Why Move from iAS to Weblogic? Weblogic Value  The World’s #1 Application Server  Highest performance and extreme scalability  Rock – solid security and clear management  Accelerates time to market with a modern, lightweight development platform.42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  43. 43. Oracle Forms xi or 10g to Forms 11g? Forms 11g Value  Upgrade for better performance with Weblogic 1# application server  Enables you to leverage your existing investment  Takes advantage of web technologies and SOA.  Integrates with Oracle Apps and external services43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  44. 44. Why Migrate to Java? Java Value  Java is the global standard for developing efficiently exciting mobile applications, games, Web-based content, and enterprise software.  Community Support  Robust performancehttp://w3techs.com/technologies/details/pl-java/all/all 44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  45. 45. Why Migrate to ADF? ADF Value  Increase developer productivity by an end to end framework  Multi Channel Access  Ease of use that leads to Faster Time to Market  ADF Mobile: For Native Mobile Applications45 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  46. 46. JHeadstart Forms2ADF Generator JHeadstart Value  Forms to JEE Migration and boosts JEE developer productivity and simplifies development  Head start and (lead) time savings  Standards based application46 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  47. 47. ADF Essentials FREE packaging of key technologies from the Oracle ADF that can be used to develop and deploy applications without licensing costs47 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  48. 48. Why Adopt BI Publisher for Reporting? BI Publisher Value  Gives you 360-degree view  Much Faster Interactive Reporting Experience  Both Native and Web Apps for iPhone & iPad  Enterprise Reporting Platform for Oracle - E-Business Suite48 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  49. 49. Why Adopt SOA or Upgrade to SOA 11g? SOA Value  Upgrade for better performance with Weblogic 1# application server  Upgrade for better integration  Enhance Process Orchestration  Greater Business Visibility  A 100% standard platform  End to End security49 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  50. 50. Why Adopt Webcenter? Webcenter Value  Improve Business Agility  Increase Customer Loyalty  Enhance User Productivity  Seamless Access to the Right Information50 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  51. 51. Oracle Offerings – A Piece of Cake ADF SOA Webcenter BI OneSocialize Framework Upgrade to Expect what Webce SOA nter allow you to use Integrate in Enterprise you inspect ADF many technologies BI51 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  52. 52. Exalytics Exalytics Value  Fastest solution for business intelligence, modeling, forecasting, and planning applications  Access to all Oracle and non- Oracle enterprise data sources  No limits on your users, your data, or your applications52 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  53. 53. Exalogic Elastic Cloud Exalogic Value  Hardware and software engineered together  Increase application performance and efficiency by up to 10x or more  Lower TCO & reduced risk  Higher user productivity and one- stop support  Improve ROI of IT investments53 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  54. 54. Move your Applications to the CLOUD54 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  55. 55. Application Platform On The Cloud Greater Flexibility Quicker Deployments Why you should consider moving your applications to the CLOUD? Fewer Servers Reduce Cost and Pay as you go Offer Software as a service55 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  56. 56. Value For The Customers  New look and Feel for their solutions and accessible on New Generation Technology(Smartphone and Tablets) Public Cloud  Faster time to market  Using latest Technology and best of breed with standard based solutions  Higher productivity and performance on highly available secured systems Private Cloud  Moving easily to the Cloud56 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  57. 57. Value For The Partners  New Opportunities and gain market leadership. Public Cloud  Increase Revenue  Higher productivity and Faster Time to Market  Move easily to the Cloud Private Cloud57 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  58. 58. The Roadmap Oracle RED-Stack58 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  59. 59. What if You Could … SHIFT COSTS TO PROFITS IMPROVE TIME TO VALUE REDUCE RISK PROFITS• Slash project costs • Beat your “Go Live” date by • Shrink number of IT vendors• Focus on innovation months not days • Avoid H/W scheduling delays• Do things differently • Add new businesses, anytime • Minimize H/W integration• Shift budget to new projects • Add new capabilities, when • Get rid of “finger pointing”• Support more clients you need them • Avoid “all nighters”• Process more transactions • Offer new products & services • Ensure system availability• Accelerate projects before the competition • Keep your project promises• Consolidate • Change before you have to • Eliminate complexity and •Faster Time to you need to Respond when Value Reduce Risk confusion 59 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  60. 60. Engineered Together Tested Together Certified Together Deployed Together Upgraded Together Managed Together Supported Together60 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  61. 61. RELIABILITY PERFORMANCE MANAGEABILITYSECURITY SUPPORT61 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  62. 62. ORACLE’S TECHNOLOGY STACK LEVERAGE ORACLE’S R&D INTESTMENTLeverage Oracle’s $4.5bn investment in R&D and leadership in software technology and hardware• Focus your R&D on the delivery of customer functionality rather than the supporting infrastructure• Enables you to deliver solutions faster, cheaper and at lower risk• Engineered systems deliver extreme performance and lower TCO for your end user• Enables you to deliver step changes in value to your customer and increase your revenues and/or margins and thus improve your competitiveness $4.5B $2.6B $2.6B $3.1B OVER $19B $1.9B $2.1B$1.3B $1.5B IN R&D SINCE 2004FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 62 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  63. 63. ORACLE SOFTWARECOMPLETE, OPEN AND INTEGRATED• Complete – More Value Less Complexity • Total technology platform to underpin your application • Single suite from single supplier whether you deploy on premise, hosted or in the cloud • Scalable solution, able to support both your smallest and largest customer with a single implementation• Open – More Choice Less Risk • Standards-based, not locked-in • Supports deployment in heterogeneous environments • Windows, Linux, Unix etc. • Rapidly offer new business services • Adopt innovative new services quickly • Source at best value• Integrated – More Flexibility Less Cost • Pre-built integrated components; Oracle does the housekeeping • Pre-built integration to Oracle‘s and other enterprise applications • Certified interoperability with Oracle’s technology competitors Enables partners to: • Focus on solution functionality • Deliver faster, cheaper and at lower risk • Future proof solutions 63
  64. 64. BRING NEW FUNCTIONALITY TO MARKETFASTER, CHEAPER AND AT LOWER RISK IDENTIFYING THE OPPORTUNITY BUSINESS CUSTOMER AVAILABILITY & SECURING APPLICATION DEPLOYMENTINTELLIGENCE EXPERIENCE PERFORMANCE INFORMATION INTEGRATION MODELS • What is your product roadmap? • What else are your customers purchasing to make up their whole product? • What else are your customers Business asking you for? Customer Availability & Securing Application Deployment Intelligence Experience Performance Information Integration • Where are you losing deals? Custom Reports Automation System Secure External Data Integration Managed Service • What could you back-sell into your KPI Dashboards User Experience Management Documents Transaction Remote Server existing customer base? Data Marts Customer Intimacy High Availability Secure Int. Threat Integration Hosted Full BI Customer Disaster Recovery Secure Ext. Threat Composite Apps. SAAS Collaboration Transaction User Process Resilience Authentication Integration ORACLE SOLUTIONS • Out of the box, pre-integrated solutions available from Oracle • Improved competitiveness and value of your offering Application • Delivered quickly with minimum effort and risk • Staged implementation and deployment to reduce risk and suit Oracle Database both you and your customers 64
  65. 65. IMPROVE MARGINS AND/OR COMPETITIVENESSBY SELLING ORACLE SOFTWARE AS PART OF YOUR SOLUTION… Oracle Software Other … Reduce whole product cost by Partner Solution selling Oracle technology DELIVERING The ability to improve your Services Hardware margins and/or the competitiveness of your solution Support & Maintenance CUSTOMER’S WHOLE OPPORTUNITIES PRODUCT • Offer more of the whole product The complete set of goods and • Control more of the sales cycle services required to deliver the • Lower the total cost of your solution customer’s solution • Increase margins • Increase revenues • Increase your competitiveness 65
  66. 66. FLEXIBLE SOFTWARE LICENCING MODELSWHATEVER YOUR GO-TO-MARKET AND BUSINESS MODEL Option Description Benefits Sell Oracle technology Increase your business revenuesSupports perpetual licence, Resell alongside your solution and marginsmanaged service and SaaSmodels… Embed Oracle within your Increase your licence revenues and solution and sell at a total margins. Embed solution price. Solution based Oracle licencing and commercials pricing. transparent from the end user. Embed Oracle within your Increase your licence revenues and solution and sell at a total margins. Value Based Pricing solution price. Royalty based Oracle licencing and commercials pricing. transparent from the end user. Increase your margins and Managed Service and SaaS Cloud / Hosted competitiveness by offering new based deployment models. deployment models to your end user. 66
  67. 67. ORACLE ENGINEERED SYSTEMSHARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER • Vertically integrated from software to disc • Tuned to work together • Built in high availability • Pre-configured, pre-integrated, pre-tested and pre-certified • Just plug-in and go… Purpose General Built Purpose Exalytics In-MemoryExadata Exalogic Big Data Database Appliance SPARC SuperCluster 67
  68. 68. ORACLE ENGINEERED SYSTEMSVALUE, PERFORMANCE AND SIMPLICITY• Faster Time to Value Time to Value • Reduced time and cost associated with: Testing and Validation • pre-installation sizing Faster, Lower Installation and Configuration Testing and Validation • system component acquisition Risk Acquisition of Components Installation and Configuration Acquisition of Testing and Validation Installation and • Deployment Pre-Implementation Configuration Components installation and configuration System Sizing Take Delivery of ExaStack • testing and validation Faster • Simple to specify, purchase and install Deployment Performance• Extreme Performance Improved Drive improved • Step change performance improvements; • for database, middleware, analytics, … Operational margins and/or Capability • best price performance for Oracle Improved competitiveness • Near linear scalability Operation • Increase performance or reduce infrastructure footprint Simplicity• Extreme Simplicity Simpler • Simple to manage, maintain and support Management & • Suitable for on-premise, hosted or SaaS deployment models Maintenance Easier to • Reduce operational risk and lower TCO Manage 68
  69. 69. IMPROVE MARGINS AND/OR COMPETITIVENESS BY DEPLOYING ON ORACLE’S ENGINEERED SYSTEMS… Oracle Software Other … Reduce whole product cost by selling Oracle Partner Solution technology Further reduce whole product cost by using Oracle engineered systems DELIVERINGServices Hardware The ability to further improve your margins and/or the competitiveness of your solution Support & Maintenance CUSTOMER’S WHOLE OPPORTUNITIES PRODUCT • Control more of or all of the sales cycle The complete set of goods and • By offering more of the customer’s whole services required to deliver the product customer’s solution • Lower the total cost of your customer’s overall solution • Increase your revenues • Increase your margins • Increase your competitiveness 69
  70. 70. An Engineered Systems Is Your Best PlatformHighest Risk Lowest Risk× Multiple Vendors  One Vendor× Delivered in Pieces  Delivered Intact× Assembled on Site  Factory Assembled× One-Off Configuration  Standard Configuration× Tested By You  Tested Together by Oracle× Finger Pointing and Delays  One Call to One Team× Painful Maintenance Cycles  Simpler Maintenance Cycles70 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  71. 71. Roadmap Upgrade/Migrate71 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  72. 72. ISV Roadmap Cloud Computing Shared Services Consolidated Platform Standardized IT Silos Technology Business Agility Modularity Efficiency Architectural Simplicity Complexity72 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 72
  73. 73. Database - Roadmap Small To Medium Business73 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  74. 74. Fusion Middleware - RoadmapForms xiOthers BI Publisher 11g Weblogic Suite74 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  75. 75. Value Proposition75 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  76. 76. Upgrade/Migrate Value Proposition Value for Partners Value for Customers Deliver high quality solutions Cost savings through simplified IT Enables you to deliver solutions faster, cheaper and at lower risk Faster time to value & reduced risk Offer different deployment models Deliver more value to your customer Leverage existing skills Gain new markets – expanded services Increase customer satisfaction and opportunity loyalty Increase revenue & improve Transforming IT to business enabler competitiveness76 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  77. 77. References & Useful Material77 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  78. 78. DB References  OTN Upgrade Page.  OTN Upgrade Forum.  Upgrade Blogs.  OTN DB Upgrade Page.  OTN DB Migration Page.  Oracle Database Upgrade Guide.  How to Apply for Oracle Exastack Optimized.78 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  79. 79. FMW References  Weblogic Overview  Forms 11g R2 New Features  Upgrade to Forms 11g Faq  JHeadstart Overview  Java 7 Features  ADF 11g | ADF Mobile | ADF Essentials Faq  BI Publisher 11g Features  SOA 11g Features  Webcenter Overview  Cloud | Exalogic | Exalytics79 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  80. 80. Key Take Away & Next Steps80 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  81. 81. Win Win  Increase revenue, make new business with new technologies  Increase your margins and/or improve your competitiveness  Deliver faster time to value & gain credibility81 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  82. 82. Exa-Stack Programs for ISVs Program Description Requirements Ready to Run on Oracle’s ISV makes public certification Engineered Systems statement Runs Best on Oracle’s Oracle certified performance test Engineered Systems82 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  83. 83. Why Exa-Stack Program? Exa-Ready Benefits Exa-Optimized Benefits Oracle Exastack Ready logo. Oracle Exastack Optimized logo Formal recognition from Oracle and brand Tune and Optimize your application on: awareness for applications  Oracle Exadata Oracle Solaris Ready  Database Machine Oracle Linux Ready  Oracle Exalogic Elastic Cloud Oracle VM Ready  Oracle SPARC SuperCluster. Oracle Database Ready Partner success story including performance Oracle WebLogic Ready. metrics published on Oracle References. Promotion in newsletters, websites, Competitive differentiation & High visibility advertising, etc. with Customers Opportunity to differentiate and promote your More service requests applications FREE assessment/exam vouchers83 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  84. 84. On Track For Growth If you have any further questions please don’t hesitate to contact us or the channel manager blogs.oracle.com/imc Partner.imc@beehiveonline.oracle.com84 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  85. 85. 85 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  86. 86. 86 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  87. 87. “This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.”  Name  Title, Company Name CUSTOMER LOGOblogs.oracle.com/IMC87 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

×