We live in an Anthropocene age where we cannot continue indefinitely and the solution is the Circular Economy
The retail industry is locked in a linear paradigm where through its lengthy time to market and restrictive re-use or reconfiguration systems are unable to respond quickly to volatility in customer preference and loyalty.
The sensitivity to our environment requires an industrial system that is restorative by design a Cradle to Cradle methodology: A “Workhouse of the Future”
a “Whole system” model that leverages sustainability and creates Competitive Advantage within a closed loop circular system.
An economic opportunity exist for retail brands that understand & leverage the difference between a linear & circular approach.