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optivo - Torben Otto und René Kulka

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Torben Otto und René Kulka (optivo) präsentieren die E-Mail-Trends 2013 auf dem BERLIN EMAIL SUMMIT @lifecycle am 19. April 2013.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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optivo - Torben Otto und René Kulka

  1. 1. Berlin Email Summit, 19.04.2013E-Mail-Trends 2013
  2. 2. Sprecher: René Kulka, Torben Otto Agenda 2 Automati- Adress-Mobile sierung gewinnung
  3. 3. #1.Mobile.
  4. 4. #1 Mobile.Starkes mobiles WachstumInternetnutzung mit Smartphone & Internet-fähigem Handy (Deutschland): 2011 2012 100% Wachstum in 1 Jahr „Mittelfeld“ im europäischen Vergleich 29% 15% 29% Quelle: ACTA 2012, deutschsprachige Bevölkerung, 14 bis 69 Jahre 4
  5. 5. Mobile nähert sich mit großen Schritten #1 Mobile. Nähert sich mit großen Schritten Auf welchen Geräten wird geöffnet? Quelle: Litmus, E-Mail-Öffnungen über 300% Wachstum in 2 Jahren bei Mobile 5
  6. 6. #1 Mobile.Mobile - DAS E-Mail-Marketing Thema 2013 Quelle: Absolit, E-Mail-Marketing-Trends 2013 6
  7. 7. #1 Mobile.Optimierung alles andere als trivialBildschirmhelligkeit, Kontrast, Lichtverhältnisse? 7
  8. 8. #1 Mobile.Optimierung alles andere als trivialDaumen-Tauglichkeit? 8
  9. 9. #1 Mobile.Optimierung alles andere als trivialGewicht? 9
  10. 10. #1 Mobile.Optimierung alles andere als trivialLayout / Scrolling N e w s l e t t e r 10
  11. 11. #1 Mobile.Aufmerksamkeit im Postfach 11
  12. 12. #1 Mobile.Responsive Design 12
  13. 13. #1 Mobile.Geräte-abhängige Inhalte 13
  14. 14. #2.Automatisierung.
  15. 15. #2 Automatisierung.Individualisierung derKommunikation 15
  16. 16. #2 Automatisierung.Marketing Automation 16
  17. 17. #2 Automatisierung. Marketing Automation 17Willkommen 1 Warte 2 Tage Willkommen 2 Warte 2 Tage Willkommen 3
  18. 18. #2 Automatisierung. Marketing Automation 18 Willkommen 2 Warte 2 Tage Willkommen 3 Alle restlichen Empfänger GeöffnetWillkommen 1 Warte 2 Tage Nicht geöffnet Alle restlichen Empfänger Willkommen 1 Warte 2 Tage Betreff-Variante
  19. 19. KlickAntwort Kauf ZielgruppenDaten Registrierung Reaktivierung Warenkorbabbruch Öffnung #2 Automatisierung. Trigger für automatisierte Kampagnen 19
  20. 20. #3.Adressgewinnung.
  21. 21. #3 Adressgewinnung.Adressgewinnung Duuu kommst nicht … VORBEI! 21
  22. 22. #3 AdressgewinnungPopuläre Taktiken 22
  23. 23. #3 Adressgewinnung – Adwords ?Opt-in in der Anzeige erheben 23
  24. 24. #3 Adressgewinnung – Adwords ?Rechtswirksame Einwilligung? 24
  25. 25. Danke.

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