Case Study / Nike                                  ®Driving footfall to the Dubai Festival City Nike Store                ...
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Optism Nike Mobile Marketing Case Study with Etisalat in Dubai

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Nike wanted to encourage shoppers to visit their store in Dubai Festival City.
To reach a wide audience quickly, they chose Etisalat’s Optism-enabled mobile
marketing service. The permission-based service connects advertisers with
people who have opted in to receive messages.

Published in: Business, Technology
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Optism Nike Mobile Marketing Case Study with Etisalat in Dubai

  1. 1. Case Study / Nike ®Driving footfall to the Dubai Festival City Nike Store Campaign Objectives Nike wanted to encourage shoppers to visit their store in Dubai Festival City. To reach a wide audience quickly, they chose Etisalat’s Optism-enabled mobile marketing service. The permission-based service connects advertisers with people who have opted in to receive messages. Want expert help from the Nike Store to take you run to the next level? 1= Yes 2= No Find the right Nike shoe for your running style. Visit the Nike Store, Dubai Festival City, for free gait analysis. Simply show this message to our staff when you visit. Find the right Nike shoe for Campaign Results All four campaigns achieved high response rates, with the two Arabic campaigns achieving the highest response (16% for males and 20% for females). Response rates for English men and women were also very good: 15% for males and 11% for females. 15% Of message recipients responded overallCampaign Solution 20% Of Arabic speaking females respondedGiven the popularity of Nike products,the brand sent its message to all service Young People (under 18s and 18-24s) were “ most responsiveparticipants. People were encouraged tovisit the store for a free gait analysis. ” Etisalat’s permission-based mobile marketing service lets us takeSeparate interactive rich dialogue campaigns advantage of the latest technology to actively engage ourwere sent in English and Arabic to male and consumer target group interested in the latest Nike products atfemale subscribers. Messages were sent outjust before a holiday weekend. Replying to our key retail destinations.the messages is always free. Manuel Meijer, Retail Brand Presentation Manager, Nike METo find out what Optism can do for advertisers and mobile operators, visit optism.com

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