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Optism Case Study: Midas

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Midas used the permission-based mobile marketing dialogue service, enabled by
Optism, to boost awareness of their product range and to drive traffic to their website
and showroom. A discount was offered as the incentive.

Published in: Technology
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Optism Case Study: Midas

  1. 1. Case Study / MidasDriving footfall and web site traffic using targeted discounts Campaign Objectives Midas used the permission-based mobile marketing dialogue service, enabled by Optism, to boost awareness of their product range and to drive traffic to their website and showroom. A discount was offered as the incentive. Campaign Results The initial campaign generated a 14% response rate across the English and Arabic audiences. The follow up campaign had a 15% response rate and performed especially well amongst the Arabic speaking audience generating a huge 5% click-through rate toCampaign Solution the web site. Midas also gained many interesting insights from their target audience - the responses indicated that the main area’s of interest to refurnish are the bedroomMidas ran two separate campaigns using the and the living room rather then the dining room or kids room.interactive text dialogue format to engage in asimple, yet effective conversation, through mobilewith their English and Arabic speaking, female andmale target audience. The first campaign was a 14% of recipients responded to the campaign overall 5%dialogue asking the audience to select theirfavourite room in the house. Upon response, they of Arabic speaking recipients clicked through to the websitethen immediately received a tailored follow-upmessage with an invitation to the store including a30% discount. The second campaign dialogue asked 56% of females respondedif the target audience had 1000 euro, what roomthey would furnish (bedroom, living room, dining, Females were 39% more responsive than their male counterpartskids). Upon selection they received a secondfollow-up message focused on their room choicewhich invited them to visit the Midas websiteand/or showroom while offering a special incentive.Replying to any dialogue message is always free.To find out what Optism can do for advertisers and mobile operators, visit optism.com

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