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Radio Advertising Methods Your Business

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Commercial radio stations make most of their revenue selling “airtime” to advertisers. Of total media expenditures, radio accounts for 6.9%.Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.More than eight out of ten Americans feel listening to commercials in exchange for free radio is a “fair deal”.

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Radio Advertising Methods Your Business

  1. 1. Radio Advertising Methods http://www.optimizenewyork.com
  2. 2. Radio Advertising Commercial radio stations make most of their revenue selling “airtime” to advertisers. Of total media expenditures, radio accounts for 6.9 %. Radio stations today generally run their advertising in clusters or sets, scattered throughout the broadcasting hour. Radio stations and advertising agencies subscribe to this paid service, because ratings are key in the broadcast industry. Radio stations sell their airtime according to dayparts. http://www.optimizenewyork.com
  3. 3. Efficacy  More than eight out of ten Americans feel listening to commercials in exchange for free radio is a “fair deal”.  Consumers perceive the ads as more relevant to them personally, which can lead to increased market awareness and sales for businesses running ad schedules.http://www.optimizenewyork.com
  4. 4. Statistics Report Twenty-five percent of listeners say they’re more interested in a product or business when they hear about it on their preferred station. http://www.optimizenewyork.com
  5. 5. Radio Commercials Length : 10s,15s,30s or 60s. English : 6syllabled/second Filipino : 10 syllables/Second 10S : 20-25words 20S : 40-45 words 30S : 60-70 words 60S : 130-150words http://www.optimizenewyork.com Radio Commercials cater to varied segments.
  6. 6. Revenue Stream.  The traditional revenue stream for commercial radio stations offering real flexibility with your message. Day of the week Time of the day Length of the Ad Content duration http://www.optimizenewyork.com
  7. 7. Radio Marketing Radio marketing strategy differs from other types because of its unique forum, which requires special attention to areas otherwise thought unimportant. It is important to have an organized plan when starting any marketing project so there is a clear path to follow. One thing to consider when developing a radio marketing strategy is the audience affiliated with the radio station, channel, or network. http://www.optimizenewyork.com
  8. 8. Radio Commercial Strategy...(Contd) The Radio requires an audio presentation exclusively. Unlike other types of advertising, which rely primarily on colors and imagery, radio marketing must focus solely on the audio message. http://www.optimizenewyork.com
  9. 9.  It is also necessary to consider a direct advertisement or a direct response advertisement with a clear cut call to action. Consider the angle how the product is being presented, and decide the best method to for your market. Advertising agencies, such as RadioActive Media, can be very helpful in creating the production at all stages of the radio marketing strategy process. They have specialists that are familiar working in the industry and are knowledgeable in what is required to produce a successful marketing campaign. http://www.optimizenewyork.com
  10. 10. FriendRadio is “a friend” Listeners use radio for emotional reasons to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in. http://www.optimizenewyork.com
  11. 11. Contact usCorporate Performance ArtistsHQ: 675 Third Avenue (42nd St.), Suite 2200, NYCMail: 132 East 43rd St, #534, New York, NY 10017http://www.optimizenewyork.com

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