The document discusses Code.org's Hour of Code campaign which aims to introduce 100 million students to computer science. It describes how Code.org used A/B testing on their signup website to optimize calls to action, resulting in 29% more signups. Through signing up 40,000 organizers who could each reach 15 million students, Code.org hopes to introduce computer science fundamentals to millions more students through one-hour introductory coding activities.

1. How the Hour of Code is Testing
to Reach 100 Million Students
Roxanne Emadi
Code.org

2. Technology affecting every field

3. Our Vision:
every school
every student

4. The Challenge for the
21st Century

5. Introducing the Hour Of Code
…. and website optimization

6. OPTIMIZELY TEST ONE
Signing up 40,000 organizers
=
Reaching 15 million users in one week

8. Traffic to signup website
PR launch

11. IMPACT
The winning combination of text/button performed 29% better than the original

12. IMPACT
The winning combination of text/button performed 29% better than the original
Millions more students, just because of A/B testing

13. Beyond the Call-to-action

14. Beyond the Call-to-action

15. Beyond the Call-to-action

17. @codeorg #hourofcode