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Taking Your Product Development to the Next Level with Full Stack

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Optimizely Full Stack helps product development teams experiment deep into their stack to create exceptional customer experiences on everything from search results and promos to recommendations and payment structures. In this session, Jamie Connolly, Senior Product Manager on Developer Experience will talk about the latest enhancements to Full Stack to drive compatibility, usability, and performance.

Published in: Business
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Taking Your Product Development to the Next Level with Full Stack

  1. 1. 2 ▪ Sessions today will be recorded and will be available after Opticon ▪ Join the conversation on Twitter at #Opticon19 ▪ Like what you’ve seen at Opticon? Give feedback and rate sessions on the mobile app
  2. 2. Jamie Connolly Senior Product Manager, Optimizely Take Your Product to the Next Level with Full Stack
  3. 3. 4 Agenda ● Why product experimentation? ● Winning product experimentation ● Making Full Stack better ● What’s next
  4. 4. 3
  5. 5. “Our success is a function of how many experiments we do per year, per month, per week, per day.” Jeff Bezos “Our aim is to create the best product for our customers, and we do that through constant innovation and testing.” Gillan Tans, CEO “Our company culture encourages experimentation and free flow of ideas.” Larry Page “We use experimentation and testing to inform as much of the business as we possibly can” - Gregory Peters, CPO Today’s Digital Leaders Win By Using Experimentation At-Scale
  6. 6. Frontend UI Backend Business Logic & Data The anatomy of an experience i.e. navigation, search location & visual treatment Copy Images & Colors Layout Search algorithms Personalize content based on previous behavior Recommendations Make your headlines more personal
  7. 7. 10
  8. 8. Optimizely Code Breakdown Marketing Website: 13% Product: 87%
  9. 9. And launch features with confidence What does it take to experiment in your product?
  10. 10. 10 FTEs 4000+ experiments / year 17 FTEs 1800 experiments / month 25 FTEs 100+ concurrent A/A tests 40 FTEs 5000 experiments / month 45 FTEs 1000s/day 60 FTEs 3+ internal platform rewrites
  11. 11. 18 Full Stack Mission To provide best-in-class product experimentation and feature flagging infrastructure that is accessible, flexible, and easy for any business to adopt.
  12. 12. 19 How it Works Project Datafile Client SDKs Server SDKs Event Tracking Event Tracking 1. Configure Flags and Experiments in Optimizely 1. Update the Datafile 1. SDKs make decisions locally, track events asynchronously 1. Review results in Optimizely
  13. 13. Full Stack Stories
  14. 14. “ ”Al Boley, Senior Product Manager, BBC What if at the end of an episode, we automatically played the next episode? Let’s just try it…
  15. 15. Next episode starts in… Peaky Blinders 1 Series 5, Episode 2 The Peaky Blinders come under fire when Tommy finds danger on his doorstep and a friend is brutally attacked. Cancel
  16. 16. 50% Increase in views
  17. 17. Before Optimizely With Optimizely 26 8-12 hrs Engineering time/test 30 mins Engineering time/test
  18. 18. 30X Increase in Experiments
  19. 19. “ ”- Emily Dresner, Chief Technology Officer, Upside Travel We want to rapidly prune out the ideas that will lower conversion. If we put something out in production that doesn’t seem to be working, we want to get rid of it quickly.
  20. 20. 100% New Features Deployed with Optimizely
  21. 21. 31 100% Year Over Year Growth
  22. 22. “ ”- Kyla Workman, Product Owner - Brightside at ATB Financial Optimizely improves our developer workflow, allows to manage features securely, and gives us more confidence. Now, we can deploy incomplete features safely behind a feature flag and dynamically update who gets access to features.
  23. 23. optimizely.com/rollouts Free, open source feature flagging & rollouts
  24. 24. Easy-to-use Scalable Developers can get started quickly, from install through first flag and first experiment Meets your technical and governance requirements Supports the technologies you use and use cases you care about Flexible
  25. 25. 39Opticon18 Opticon19 Q1 2020 Q4 2018 Q1 2019 Q2 2019 Q4 2019 Easy-to-use TRACK1TRACK2TRACK3 Scalable Flexible JSON Variables Easy Event Tracking Fast Datafile Updates Flexible Targeting Optimizely Rollouts Event Processor Automatic Datafile Updates Go SDKReact Native SDK React SDKSwift SDK Full Stack Service Project Config APIs Change History + Audit Log Targeted Rollouts Results for Environments Full Stack Console
  26. 26. 41 How it Works Project Datafile Client SDKs Server SDKs Event Tracking Event Tracking 1. Configure Flags and Experiments in Optimizely 1. Update the Datafile 1. SDKs make decisions locally, track events asynchronously 1. Review results in Optimizely
  27. 27. 42
  28. 28. 43
  29. 29. 44 1/10Developers created flags in <30min without help 10/10Developers created flags in <30min without help Before Automatic Datafile Management With Automatic Datafile Management
  30. 30. “ ”- Lucas Reis, Senior Software Engineer II, Compass. The automatic datafile management in the Java SDK is great, it made overall adoption super easy and smooth.
  31. 31. Early Access End of October
  32. 32. Feature Rollouts
  33. 33. Feature Rollouts
  34. 34. Feature Rollouts
  35. 35. Feature Rollouts
  36. 36. Feature Rollouts
  37. 37. Targeted Rollouts
  38. 38. Targeted Rollouts
  39. 39. Targeted Rollouts
  40. 40. Targeted Rollouts
  41. 41. Targeted Rollouts
  42. 42. Targeted Rollouts
  43. 43. 81 Generally Available Beta Beta Coming Soon
  44. 44. 10 FTEs 4000+ experiments / year 17 FTEs 1800 experiments / month 25 FTEs 100+ concurrent A/A tests 40 FTEs 5000 experiments / month 45 FTEs 1000s experiments / day 60 FTEs 3+ internal platform rewrites
  45. 45. Service Service Service Service Service
  46. 46. Service SDK Service SDK Service SDK Service SDK Service SDK
  47. 47. Service Service Service Service Service Full Stack Service
  48. 48. Service Service Service Service Service Full Stack ServiceEarly Access Q4
  49. 49. “ ”- Michael Alley, Head of Product, StubHub We’ve integrated Optimizely as part of our infrastructure, which enables weekly changes to the entire pricing portfolio; visibility into the impact of price on conversion; and thousands of decisions in near-real time.
  50. 50. 100s Full Stack Experiments Per Year
  51. 51. 95
  52. 52. 96
  53. 53. 97
  54. 54. 98
  55. 55. Begin your journey to product experimentation Start with Optimizely Rollouts for free to ship faster with less risk When you’re ready to experiment then upgrade to Optimizely Full Stack
  56. 56. 101 Fast Datafile Updates Rollouts + Environments Easy Event Tracking Flexible Targeting Cross-Project Events Automatic Datafile Updates Swift SDK Optimizely Rollouts Event Processor (beta) React SDK (beta) Go SDK (beta) Change History + Audit Log Targeted Rollouts Results for Environments React Native SDK Full Stack Service Full Stack Console JSON Variables Opticon18 Opticon19 Project Config APIs
  57. 57. For early access, talk to your CSM!
  58. 58. Q&A
  59. 59. Thank you!
  60. 60. Up Next… ▪ Refreshments now being served in the Expo Hall ▪ Fireside Chat with Optimizely Co-founder Dan Siroker at 2:15pm ▪ Closing Keynote with Dr. Mae Jemison at 2:45pm

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