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opticon2017
Experiment, Roll Out, and Launch with Full Stack
Jamie Connolly
Product Manager
Optimizely
Robin Pam
Sr. Produ...
opticon2017
Feature Management in Optimizely
opticon2017
1880s 1930s 1980s
opticon2017
Innovation in the physical world can take decades
opticon2017
opticon2017
3 YEARS LATER
opticon2017
opticon2017
Innovation by the hour
opticon2017
At any given point in time, there isn't just one version
of Facebook running, there are probably 10,000.
Mark ...
A B
A
B
9,800Google search experiments in 2016
www.google.com/search/howsearchworks/
1,653Google search launches in 2016
www.google.com/search/howsearchworks/
opticon2017opticon2017
Experimentation-Driven
Product Development
LAUNCHBUILD
DESIGN
PRAY
EXPERIMENT
ITERATE
LAUNCH
BUILD
DESIGN PRAY
EXPERIMENT
ITERATE
LAUNCH
BUILDDESIGN PRAY
EXPERIMENT
ITERATE
LAUNCHBUILDDESIGN
PRAY
EXPERIMENT
ITERATE
LAUNCHBUILDDESIGN PRAY
EXPERIMENT
ITERATE
DESIGN BUILD EXPERIMENT ITERATE
LAUNCH
PRAY
opticon2017
opticon2017
opticon2017
FEATURE FLAGS
Deploy quickly
and safely
EXPERIMENTATION
Prove the impact of
product development
opticon2017
TARGETING &
ROLLOUTS
Determine who has
access to which
experience
FEATURE FLAGS
Deploy quickly
and safely
EXPE...
opticon2017
TARGETING &
MANAGEMENT
Determine who
has access to
TARGETING &
ROLLOUTS
Determine who has
access to which
expe...
DESIGN BUILD EXPERIMENT ITERATE
LAUNCH
PRAY
DEVELOP DEPLOY FLAG
EXPERIMENT
ROLLOUT
LAUNCH
ITERATE
opticon2017opticon2017
Demo
opticon2017
How many experiments do you run per year?
How many changes do you launch per year?
opticon2017
Your Product
Roadmap is your
Experiment Roadmap
opticon2017
Q&A
Jamie Connolly
jamie@optimizely.com
Robin Pam
robin.pam@optimizely.com
opticon2017


THANK YOU
Opticon 2017 Experiment, Roll Out, and Launch
Opticon 2017 Experiment, Roll Out, and Launch
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Opticon 2017 Experiment, Roll Out, and Launch

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Experiment, Roll Out, and Launch with Full Stack

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Opticon 2017 Experiment, Roll Out, and Launch

  1. 1. opticon2017 Experiment, Roll Out, and Launch with Full Stack Jamie Connolly Product Manager Optimizely Robin Pam Sr. Product Marketing Manager Optimizely
  2. 2. opticon2017 Feature Management in Optimizely
  3. 3. opticon2017 1880s 1930s 1980s
  4. 4. opticon2017 Innovation in the physical world can take decades
  5. 5. opticon2017
  6. 6. opticon2017 3 YEARS LATER
  7. 7. opticon2017
  8. 8. opticon2017 Innovation by the hour
  9. 9. opticon2017 At any given point in time, there isn't just one version of Facebook running, there are probably 10,000. Mark Zuckerberg “ “
  10. 10. A B
  11. 11. A B
  12. 12. 9,800Google search experiments in 2016 www.google.com/search/howsearchworks/
  13. 13. 1,653Google search launches in 2016 www.google.com/search/howsearchworks/
  14. 14. opticon2017opticon2017 Experimentation-Driven Product Development
  15. 15. LAUNCHBUILD DESIGN PRAY EXPERIMENT ITERATE
  16. 16. LAUNCH BUILD DESIGN PRAY EXPERIMENT ITERATE
  17. 17. LAUNCH BUILDDESIGN PRAY EXPERIMENT ITERATE
  18. 18. LAUNCHBUILDDESIGN PRAY EXPERIMENT ITERATE
  19. 19. LAUNCHBUILDDESIGN PRAY EXPERIMENT ITERATE
  20. 20. DESIGN BUILD EXPERIMENT ITERATE LAUNCH PRAY
  21. 21. opticon2017
  22. 22. opticon2017
  23. 23. opticon2017 FEATURE FLAGS Deploy quickly and safely EXPERIMENTATION Prove the impact of product development
  24. 24. opticon2017 TARGETING & ROLLOUTS Determine who has access to which experience FEATURE FLAGS Deploy quickly and safely EXPERIMENTATION Prove the impact of product development
  25. 25. opticon2017 TARGETING & MANAGEMENT Determine who has access to TARGETING & ROLLOUTS Determine who has access to which experience FEATURE FLAGS Deploy with safeguards EXPERIMENTATION Prove the impact of product development Feature Management
  26. 26. DESIGN BUILD EXPERIMENT ITERATE LAUNCH PRAY
  27. 27. DEVELOP DEPLOY FLAG EXPERIMENT ROLLOUT LAUNCH ITERATE
  28. 28. opticon2017opticon2017 Demo
  29. 29. opticon2017 How many experiments do you run per year? How many changes do you launch per year?
  30. 30. opticon2017 Your Product Roadmap is your Experiment Roadmap
  31. 31. opticon2017 Q&A Jamie Connolly jamie@optimizely.com Robin Pam robin.pam@optimizely.com
  32. 32. opticon2017 
 THANK YOU

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