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#opticon2015
Personalization Using Optimizely
Audience Integrations
Clarissa Bukhan
Technology Partnerships,
Optimizely
Tr...
Agenda
Why is Personalization Relevant?
Panel Discussion featuring Microsoft Store, Citrix,
and Access Intelligence
Q&A
1
...
73% of consumers prefer to do
business with brands that use
personal information to make their
shopping experiences
more r...
Data
Audience
Experience
How do I make my data actionable?
How do I know who to target?
How do I deliver the right experie...
EXPERIENCE
DATA
AUDIENCE
#opticon2015
Clarissa Bukhan
Technology Partnerships,
Optimizely
Trevin Chow
Director of Product,
Microsoft
Ravi Venkatesa...
Q&A
Visit the Optimizely
Partner Directory:
optimizely.com/partners/technology
#opticon2015
Thank You!
Clarissa Bukhan
Technology Partnerships,
Optimizely
Trevin Chow
Director of Product,
Microsoft
Rav...
Opticon 2015-Personalization Using Optimizely Audience Integrations
Opticon 2015-Personalization Using Optimizely Audience Integrations
Opticon 2015-Personalization Using Optimizely Audience Integrations
Opticon 2015-Personalization Using Optimizely Audience Integrations
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Opticon 2015-Personalization Using Optimizely Audience Integrations

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Featuring speakers from Microsoft Store, Citrix, Access Intelligence

Trevin Chow, Director of Product Management, Microsoft Store
Ravi Venkatesan, Conversion Analyst, Citrix
Stacy Hill, Analytics Manager, Access Intelligence
Moderated by: Clarissa Bukhan, Technology Partner Manager, Optimizely

This session will highlight how Optimizely's Audience integrations allow you to deliver personalized experiences to your visitors. We'll hear from a panel of Optimizely customers about how they've used Optimizely’s integrations with first and third-party data platforms, such as BlueKai, Demandbase, and Lytics, to create custom audiences for targeted testing and personalization.

Published in: Business
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Opticon 2015-Personalization Using Optimizely Audience Integrations

  1. 1. #opticon2015 Personalization Using Optimizely Audience Integrations Clarissa Bukhan Technology Partnerships, Optimizely Trevin Chow Director of Product, Microsoft Ravi Venkatesan Conversion Analyst, Citrix Stacy Hill Analytics Manager, Access Intelligence
  2. 2. Agenda Why is Personalization Relevant? Panel Discussion featuring Microsoft Store, Citrix, and Access Intelligence Q&A 1 2 3
  3. 3. 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant – Digital Trends
  4. 4. Data Audience Experience How do I make my data actionable? How do I know who to target? How do I deliver the right experience? The Challenge
  5. 5. EXPERIENCE DATA AUDIENCE
  6. 6. #opticon2015 Clarissa Bukhan Technology Partnerships, Optimizely Trevin Chow Director of Product, Microsoft Ravi Venkatesan Conversion Analyst, Citrix Stacy Hill Analytics Manager, Access Intelligence
  7. 7. Q&A
  8. 8. Visit the Optimizely Partner Directory: optimizely.com/partners/technology
  9. 9. #opticon2015 Thank You! Clarissa Bukhan Technology Partnerships, Optimizely Trevin Chow Director of Product, Microsoft Ravi Venkatesan Conversion Analyst, Citrix Stacy Hill Analytics Manager, Access Intelligence

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