Be the first to like this
As an innovation center within HP, the Instant Ink team relies on an experimentation-led product strategy to challenge and validate business decisions. The experimentation program enriched with choice architecture and Behavioral Science reveals rich customers insights and accelerates their growth. Find out how you too can create an agile, digital-first, customer-obsessed program that drives product innovation.
Since 2007, experimentation thought-leader Chris Goward has been building and scaling experimentation programs for both disruptors and traditional companies. In this session, he'll join Gretchen Gary, Senior Product Manager at HP, to share insights and real-world examples from fast-growth disruptors that any organization (including yours!) can profit from.