Lead generation campaigns can be divided into two groups - hard ask and soft ask. Hard ask campaigns are designed to generate sales-ready leads using offers like purchase, demo, free trial or appointment setting. Soft ask campaigns are designed to convert anonymous visitors into opt-in leads using offers like content downloads, webinar registration and free product samples.
In this webinar presentation on how to build, execute and sell soft ask lead gen campaigns using Optify, our speakers covered a variety of topics. Jeffrey Jewett, Optify's Marketing Manager, gave a quick introduction to lead generation campaigns and covered the available channels and offers you can use to generate more leads using this method. Ting Van Osdol, Optify's Customer Engagement Manager,gave an overview of how to build soft-ask lead gen campaigns using Optify. And Rob Eleveld, Optify's CEO, will cover the agency angle and will explained how to price, package and sell lead gen campaigns as a service.
To watch the recorded webinar, visit our blog - http://www.optify.net/webinars/how-to-generate-hundreds-of-leads