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Real Time Search Webinar


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What is real time search, How it affects the way we generate B2B leads, and what are the new rules for SEO? This presentation explores these questions and provides solutions and tools to help you in your lead generation efforts.

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Real Time Search Webinar

  1. 1. Real Time Search<br />How the SEO Rules are Changing<br />
  2. 2. Today’s Agenda<br />What is Real Time Search?<br />New Search, New Rules for SEO <br />Tools and Applications: Generate More Leads <br />Optify Overview<br />Q&A <br />2<br />#Optify<br />
  3. 3. What is Real Time Search?<br />Recency joins relevancy as a primary criteria<br />Rate of content creation, indexing and trending is changing the game<br />Twitter is the new, open access, search database<br />Personalization complicates SEO<br />3<br />It’s all about Speed!<br />“It’s the beginning of the beginning” – Sr. Google Search Engineer<br />#Optify<br />
  4. 4. Two Stories to Illustrate the New Challenges<br />What do San Francisco Earthquakes and Michael Jackson have in common?<br />Google missed them both…<br />4<br />
  5. 5. Twitter Real Time Search<br />5<br />
  6. 6. Google Real Time Search<br />6<br />Google is testing Real Time results in search results page<br />#Optify<br />
  7. 7. Personalization Is Changing the Ranking Game<br />More information available to engines for ranking<br />Your personal searching patterns, likes and dislikes are included in result algorithm<br />Your location, determined through your account or IP address, will continue to impact results<br />Quality of content increases in importance<br />7<br />#Optify<br />
  8. 8. New SEO Rules for B2B<br />Targeted social media<br />Build networks, extend personal reach<br />Focused, quality content<br />Build authority &gt; webinars, research, best practices<br />Publish in more formats, in more places<br />Slideshare<br />YouTube<br />Podcasts<br />Update your metrics<br />Number of reTweets<br />Mentions in social sphere and blogshpere<br />Page speed and bounce rates<br />8<br />#Optify<br />
  9. 9. New SEO Tools for Businesses<br />Optimized blog platforms<br />Twitter management tools<br />LinkedIn & Jigsaw for lead discovery<br />Improve website page performance<br />9<br /><ul><li>Use high efficiency tools for keyword research, rank checking and optimization
  10. 10. Multi-format content syndication</li></ul>#Optify<br />
  11. 11. Twitter Tips & Tricks<br />Build your followers list<br />Find and follow your prospects<br />Follow your competitors<br />Follow your competitors followers<br />Follow influentials in your industry<br />10<br /><ul><li>Create a full profile in Twitter
  12. 12. Monitor your focus keywords in Twitter
  13. 13. Schedule Tweets in advance
  14. 14. Use hashtags (#) in your tweets
  15. 15. Use your SEO keywords in your Tweets
  16. 16. Tweet on a wide variety of topics to build your authority</li></ul>#Optify<br />
  17. 17. LinkedIn Tips & Tricks<br />Build a complete and compelling business profile<br />Actively analyze and build your networks – 1 hour per week<br />Reach out to 2nd and 3rd level connections – make sincere request for connecting<br />Have all employees of your company be a connection to your business profile<br />Join industry and interest groups<br />Participate – ask and answer questions<br />Set goals, track results<br />Promote webinars, jobs and authority <br />building content through your networks<br />11<br />#Optify<br />
  18. 18. How Optify Can Help<br />Optify software enables you to generate more leads through SEO, social media and lead intelligence<br />Optify’s integrated reporting shows which channels are working and what’s generating the most leads<br />Optify’s Twitter client enables you to track your Twitter activity and schedule tweets in advance<br />We track individual visitors to your site both before and after they become a lead<br />Optify integrates with your CRM system<br />12<br />Web Traffic<br />Company<br />Contacts<br />Site Behavior<br />Form Data<br />Optify <br />Score<br />#Optify<br />
  19. 19. Key Takeaways<br />Real time search is a new world and impacts your SEO strategies<br />Twitter matters for search results<br />Quality, targeted, authoritative content generates traffic<br />LinkedIn is the go to social network for business<br />Your customers are talking about you, even if you aren’t<br />Core SEO principles still matter<br />Use software to improve efficiency and scale<br />13<br />#Optify<br />
  20. 20. Next Steps<br />Ask Questions! <br />Twitter: @optify<br />Blog:<br />Get a 30-Day Free Trial<br />Editions from SMB to Enterprise<br />Find the package that suits you<br />Start using it today (no IT)<br />14<br /><ul><li>Go to
  21. 21. Sign up for free trial
  22. 22. Readposts on Twitter and SEO strategies and tactics</li></ul>#Optify<br />
  23. 23. Thank You!<br />15<br />Scott Fasser<br />Director, Customer 388-4209<br />@scottfasser<br />@Optify<br />#Optify<br />