Breaking Through the Noise: The Story of the Story of Stuff Jonah Sachs Creative Director,  Free Range Studios Annie Leona...
 
The Lessons of the Story of Stuff Get it out of your head  and get feedback. Clarify your goals. Getting your story started:
The Lessons of the Story of Stuff Simplify but don’t dumb it down. Telling your story:
 
The Lessons of the Story of Stuff Simplify  means •  Make it human scale Telling your story: •  Provide lots of entry poin...
The Lessons of the Story of Stuff Don’t Dumb it Down Telling your story:
 
The Lessons of the Story of Stuff Don’t Dumb it Down  means •  Show the connections Telling your story: •  Speak to the co...
The Lessons of the Story of Stuff Don’t Dumb it Down  means •  Pay attention to your choir Getting your story out there: •...
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Story Telling For Change - Annie Leonard, Producer, The Story of Stuff & Jonah Sachs, Founder, Free Range Studios

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  • Story Telling For Change - Annie Leonard, Producer, The Story of Stuff & Jonah Sachs, Founder, Free Range Studios

    1. 1. Breaking Through the Noise: The Story of the Story of Stuff Jonah Sachs Creative Director, Free Range Studios Annie Leonard Story of Stuff Project
    2. 3. The Lessons of the Story of Stuff Get it out of your head and get feedback. Clarify your goals. Getting your story started:
    3. 4. The Lessons of the Story of Stuff Simplify but don’t dumb it down. Telling your story:
    4. 6. The Lessons of the Story of Stuff Simplify means • Make it human scale Telling your story: • Provide lots of entry points • Stories are about emotion, not facts
    5. 7. The Lessons of the Story of Stuff Don’t Dumb it Down Telling your story:
    6. 9. The Lessons of the Story of Stuff Don’t Dumb it Down means • Show the connections Telling your story: • Speak to the core truths
    7. 10. The Lessons of the Story of Stuff Don’t Dumb it Down means • Pay attention to your choir Getting your story out there: • Don’t try to control the message • Deepen the discussion
    8. 11. Questions

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