THE MAYOR UCLA
Dear Conference Attendees: Dear Conference Participants,
It is my pleasure to announce the City of Los Angeles’ support for Opportunity Green’s Welcome to the 2009 Opportunity Green Conference. We are delighted to host this
third annual green business conference being held at UCLA’s Anderson School of forum for students and professionals to share ideas on how businesses can address the
Management on November 7th and 8th 2009. Inspiring a collaborative culture of new triple bottom line of financial, environmental and social performance.
thinking and original ideas, Opportunity Green brings to light positive change through
sustainable business practices, cutting edge technology and world class design. Our city Sustainability for a business or university is cross-functional. In addition to providing
is excited to endorse one of the most relevant green business conferences in the nation world-class education and conducting research on sustainability, UCLA is addressing our
and supports its mission of driving innovation, collaboration and inspiration amongst own footprint through a variety of initiatives in energy, waste management, transportation
industry leaders and entrepreneurs. and housing, involving students, faculty and staff. Last year, UCLA released our Climate
Action Plan, which outlines how UCLA will be able to reduce its greenhouse gas
Driven by our goal of transforming Los Angeles into the greenest big city in the nation, emissions below 1990 levels by 2012, eight years ahead of state and University of
we reached Kyoto’s targets for reducing greenhouse gases four years ahead of schedule California targets. Through energy efficiency measures and transportation demand
and lunched the most aggressive Green Trucks program in the world. In addition, we management, UCLA has kept emissions essentially level for two decades despite a
developed a comprehensive green building program that includes clean tech, air, water growing population and millions of square feet of new facilities.
and land initiatives.
Building a sustainable future requires us to work across disciplines and create
In line with our commitment to promoting sustainability and increasing green jobs, we partnerships between the public and private sectors. UCLA is partnering with USC,
support Opportunity Green as they provide business professionals with the insight, Caltech, the City of Los Angeles and local agencies on CleanTech Los Angeles to create
inspiration and resources to balance the triple bottom line: people, planet and profit. jobs, stimulate demand, facilitate solutions and establish Los Angeles as the global
leader in research, commercialization and deployment of clean technologies. Our
We are proud to stand beside this pioneering conference. Leaders in Sustainability interdisciplinary graduate program brings together students
from management, policy, planning, law, engineering and other areas of study to tackle
issues of sustainability and develop the skills needed to be leaders in their fields.
ANTONIO R. VILLARAIGOSA
There are many opportunities for you to engage with UCLA on these issues. Through
Mayor its Corporate Partners Program, the UCLA Institute of the Environment has established
a new model for collaboration and communication on sustainability issues—bringing
together companies with faculty, researchers, students and other firms in interactive
relationships to explore the leading edge of business opportunities in sustainability and
corporate environmental performance. Together we can find solutions to these global
challenges and build a brighter future.
I hope you enjoy the conference and your visit to UCLA.
Gene D. Block
WALKING THE WALK
OPPORTUNITY GREEN TRACKS ITS OWN FOOTPRINT
Businesses world-wide are facing new and growing challenges. External forces are
squeezing profitability even as pressures increase to lighten corporate footprints.
Business models need to be revised, or new models need to be adopted – that’s tough
to do while remaining viable as a business in the real world.
Opportunity Green is committed to presenting business leaders with information and
approaches to increase their viability, performance and productivity. We see our event as
a test-bed and a showcase for new approaches and best practices to green business.
Opportunity Green believes that it’s time to take our footprint seriously – here’s how
we’ll do it.
Transparency is central to every green business model, so our intention is to make the
footprint of our event easy for you to review and analyze.
Our goal for 2009 is to accurately measure our waste, recovery rate and mitigation
and to use those benchmarks to plan for, compare to, and report on our year-to-year
performance. We’ll also let you know why we think our sponsors’ products and services
help to reduce our event’s footprint. Our challenge is to measure and report our footprint
simply, clearly and affordably.
Transparency is daunting at any scale. Nobody’s perfect, and we’ve got a lot to learn.
What’s important to us is that you understand what we’re measuring, how we’re
measuring it, and why. Then we need you to point out where we can do better.
In return for sharing your information we commit to produce a meaningful report
outlining the footprint of our event. You’ll receive a copy electronically on
January 15th, 2010. A copy will also be posted on our website.
Thank you for helping us Walk The Walk.
2009 Opportunity Green Green Team
Jeff Hayes – The Vector Group
Barrent Roth – Sustainable Works
Eddie Pakdaman – Sustainable Works ! !
November 7th DAY 1 2:05pm - 2:25pm
Organic Refreshment Networking Break
(Sponsored by California Fuel Cell Partnership)
2:25pm - 3:15pm
8:00am - 8:45am Concurrent Breakout Sessions (Select your track of interest)
Registration & Organic Breakfast
1 Storytelling for Change: Case Study /Grand Horizon Room
8:45am - 9:00am /Grand Horizon Room
Annie Leonard, Jonah Sachs
Welcome & Introduction // Bill Moses, Karen Solomon, Mike Flynn, Nurit Katz
Our Hosts // Boise Thomas, Sandra Sanchez , Zem Joaquin
Cleantech/Green Venture Capital /Northwest Auditorium
2 John Babcock, Colin Bryant
9:00am - 10:30am /Grand Horizon Room
Morning Introduction // Mayor Antonio Villaraigosa Life Cycle Analysis Workshop - Nuts to Butter: a Sustainable Design Exercise
3 (Sponsored by Neenah Paper) /North Ridge Room
Running the Numbers: Portraits of Mass Consumption // Chris Jordan Heidrun Mumper-Drumm
Built to Really Last: The Implications of S ustainability in Management Behavior
and Practice // Michael Hopkins
3:15pm - 3:30pm
10:30am - 10:50am Organic Refreshment Networking Break
Organic Refreshment Networking Break
3:30pm - 4:15pm
Concurrent Breakout Sessions (Select your track of interest)
10:50am - 11:20am /Grand Horizon Room
Challenges and Solutions; Case Studies of Implementing Sustainability Design and Operations - Gain a Competitive Edge with The Next Generation
in P&G’s Processes and Products // Len Sauers 1 Workplace (Presentation by Gensler Architects) /Grand Horizon Room
11:20am - 11:30am /Grand Horizon Room
Opportunities in Next Generation Transportation /Northwest Auditorium
Event Greening Overview & Conversation // Jeff Hayes, Kevin Lew, Karen Solomon 2 Dan Neil, Rich Steinberg, Frances Arnold
11:30am - 12:15pm /Grand Horizon Room
Ogilvy Earth presents the Hopenhagen Campaign - The Road to Copenhagen Creative Strategies - Workshop: Using Pattern Breaking
3 for Business Innovation (Sponsored by Neenah Paper) /North Ridge Room
// Helen Walters, Jim Davis, Freya Williams
12:15pm - 1:15pm
Organic to Go Lunch 4:15pm - 4:30pm
Organic Refreshment Networking Break
1:15pm - 2:05pm
Concurrent Breakout Sessions (Select your track of interest) 4:30pm - 4:40pm /Northwest Auditorium
1 When Sustainable Design and Business Converge /Grand Horizon Room
Sarah Rich, Yves Behar, Julie Gilhart, Zem Joaquin 4:40pm - 5:00pm /Northwest Auditorium
Chris Hacker (Johnson & Johnson)
Sustainable City Clean Technology /Northwest Auditorium
2 Mark Fischetti, Rohit Aggarwala, Chris Spain, Joseph Kwasnick 5:00pm - 5:20pm /Northwest Auditorium
An Open Dialogue with Opportunity Green Speakers
In Depth Workshop - Calculating the Financial ROI of Business
3 Sustainability Efforts (Sponsored by UCLA Extension) /North Ridge Room 5:30pm - 8:30pm /Covel Commons Third Floor Terrace
Dr. James Bassett, Nurit Katz SAP Being Green + Being Profitable After-Party (Open Bar)
November 8th DAY 2
8:30am - 9:00am 1:00pm - 1:45pm
Organic Breakfast Concurrent Breakout Sessions (Select your track of interest)
9:00am - 9:05am /Grand Horizon Room What’s Hot, What’s Not, What’s Next:
Welcome & Introduction //Bill Moses, Karen Solomon, Mike Flynn, Nurit Katz
1 Trends in Green Products /Grand Horizon Room
Our Hosts //Boise Thomas, Sandra Sanchez Lewis Perkins, Sharon Greene, Adam Lowry, Tashion Macon
9:05am - 9:25am /Grand Horizon Room Clean Technology - The History of Our Future: Lessons learned from the
Systems Thinking - Moving From the Quick Fix to the Lasting Solution // Joe Laur First 200 Years of Green Technology/Northwest Auditorium
9:30am - 10:00am /Grand Horizon Room 2
Going Green: Unexpected Learnings //Beth Springer Innovation & Incentives - Productivity Breakthroughs
with Incentive Prizes and Open Collaboration/Northwest Auditorium
10:00am - 10:20am
Sustainability Management Maturity Workshop /North Ridge Room
Organic Refreshment Networking Break 3
(Sponsored by Wirefly.com) Jamie Simon, Scott Johnson, Daniel Winokur
10:20am - 11:05am /Grand Horizon Room
Opportunity Green Innovative Green Startup Competition: 1:45pm - 2:05pm
Marc Alt and Opportunity Green Enterprises Present the OG 25 //Marc Alt, Sean Gourley Organic Refreshment Networking Break
11:05am - 11:15am /Grand Horizon Room
Conversation with Opportunity Green 2:05pm - 2:50pm
Concurrent Breakout Sessions (Select your track of interest)
11:15am - 12:00pm /Grand Horizon Room
Implementing Sustainability in Behavior and Practice //Michael Hopkins, Lorrie Vogel Imagine a World:
1 Creating a Vision for the Future/Grand Horizon Room
Llewellyn Wells, Clark Kellogg, Alex MacDonald
12:00pm - 1:00pm
Organic Lunch Under the hood: Green Lessons Learned
2 and New Models for Green Business /Northwest Auditorium /Nortto
Mark Heaney, Molly Dix, Jim Davis
2:50pm-3:40pm /Grand Horizon Room
Closing Panel: Market Leading Social Media
//Liz Heller, Jesse Dylan, Chris Adams, James Sutandyo
Co-Founder and CEO
Karen has been named by Glamour Magazine as one of 70 Eco
Leaders in Green, received a 2009 Women Who Mean Business
Nomination by the Los Angeles Business Journal and is a 2009
recipient of the International Green Dot Award for Community
As co-founder and CEO of Opportunity Green, Karen had a vision
of leading the advancement of sustainable entrepreneurship, raising
awareness of the importance of the triple bottom line and building
strategic partnerships between global corporations, entrepreneurs
and The Next Generation of Thought Leadership. It was clear that
UCLA was the perfect setting for a green business conference -
Los Angeles had the population, education, diversity, economy and
most importantly, the desire for sustainability that could perfectly
showcase this new initiative.
Karen’s extensive background in politics, international sales,
marketing, media, technology and project management for
companies such as DataDirect Networks, Women In Technology and
Wales Ltd (Israel), has provided her with the tools to take the initial
success of Opportunity Green and extend it into an educational and
networking platform that continues to grow beyond the conference
level. Opportunity Green now includes salons, marketing events and
eco-retreats. The near future vision includes the Opportunity Green
Resource Center and the Business Conference / Road Show, bringing
the leaders of sustainability together with the Greenest Generation at
colleges and Universities across the country and eventually, the globe.
Karen is a graduate of Rutgers College (BA), Rutgers University.
Karen looks forward to 2010 in which she hopes to meet her heroes
Oprah, Michelle Obama and Richard Branson, and to hold an
Opportunity Green conference in China.
Co-founder and COO Chairman of the Board
As co-founder and COO of Opportunity Green, Mike Flynn is on a Bill Moses has crafted a multi-faceted, green lifestyle that merges
mission to remove the term “mutually exclusive” from conversations sustainable business/commerce with a rich, organic home life. He
about social responsibility and profitability. currently owns and operates Casa Barranca Retreat Center in Ojai,
CA, a national historic landmark estate and eco-retreat, hosting
In 2007, Opportunity Green began its legacy as a sold-out green yoga and mediation groups as well as green businesses like Global
business conference for 500+ attendees at UCLA, featuring the Green & Patagonia. Bill is also the owner and vintner for Casa
masterminds behind Al Gore’s Global concert series, Live Earth. 2008 Barranca Winery, the first certified organic winery and vineyard in
brought more participants, expanded the conference over two days California’s Central Coast.
and included industry leaders from Patagonia, Nike, Wal-Mart and
Whole Foods, along with pioneers from the design, education, Bill is the Chairman of Opportunity Green, a “green” conference
technology, media, product and services arenas. in partnership with the UCLA Anderson School of Business. He is
the co-founder and principal of Access Television Network Inc.,
After the initial success of Opportunity Green, Mike and four friends a cable concern now reaching 44 million households. Bill was the
took a hiatus from corporate life to create Feral Green, where they founder and CEO of Recovery Television Network, an angel
embarked on a humanitarian and ecological adventure and surf trip investor and former Chairman of the Board for Zhena’s Gypsy Tea,
from California to the Chile tip of South America in a vegetable oil and Chairman of the Board and Principal Shareholder of Ego X
burning 4x4 truck. The Feral Green mission was to educate and Studio’s Inc. Bill was Honorary Chairman of Cable Positive, a 501c3
promote alternative fuels and ecological conservation in classrooms that raises the awareness of AIDS via the media, along with fellow
and communities throughout Latin America. Co-Chairs Jim Dolan, Ted Turner and John Sikes. Prior to this, he
was managing director at Axiom Capital and before that, with Bear
2009 has brought with it not only another incredible lineup for Stearns & Co in NYC.
Opportunity Green but also Mike being accepted to attend the
exclusive TED conference in Long Beach, where he met with some Bill Moses is a Recipient of the Ellis Island Gold Medal of Honor for
of the most talented and influential leaders in business and Humanitarian and Business leadership along with fellow recipients
technology to collaborate and advance environmental sustainability. Dith Prawn, author of The Killing Fields, Former Secretary of State,
Mike holds a B.S., Cum Laude, in Mechanical Engineering from UCLA, General Colin Powell, and Muhammad Ali.
and is an avid surfer and snowboarder. He is passionate about
education, productivity, fitness, local and unprocessed production
food (to the extent possible), and living either off-the-grid, or on
the Smart one, respectively. He is an avid fan of Green Dot Schools,
Ashoka, The Skoll Foundation, An Inconvenient Truth and the Service
Economy chapter in “Natural Capitalism”. Some of his other favorite
books include “Predictably Irrational”, “Tribes”, “McMafia” and Ste-
phen King’s magnum opus, “The Gunslinger”.
KEVIN LEW CHATHRI MUNASINGHE
Operations Manager Director Social Media & Marketing
The corpus callosum between the right and left brains that are Karen After graduating from USC Marshall School of Business with an
Solomon and Mike Flynn. After stumbling upon the readings of Jared emphasis in Marketing, Chathri went on to work in the business of
Diamond and E.O. Wilson as well as experiencing OG07, Kevin realized fashion as a footwear buyer for Robinsons-May. She expanded her
that his passions for innovation, design, communication, and experience by taking on the Buyer - Sport Apparel & Accessories role
sustainable development aligned with the manifesto and vision of for three years at luxury apparel company St. John in Orange County,
Opportunity Green. After running off to China for the summer to California. Chathri recently graduated in June with an MBA with a focus
continue studying language, martial arts, and pondering his future and on Strategy from the Paul Merage School of Business at UC Irvine. She
purpose in life, Kevin has returned to the office focused and ready to currently oversees the Opportunity Green social media team, media
explore the seemingly endless possibilities at Opportunity Green. partnership team, is the acting editor of the newly launched OppGreen
EMILIE COWAN SOONTHORNVACHARIN
VP Marketing & Business Development Financial & Accounts Director
When Emilie worked for Senator Carl Levin in his Washington DC Jeffrey’s green perspective led him to study sustainable finance and
office, on environmental policy, she quickly realized the importance investments around the world after graduating from the University of
of being conscious about one’s community and how one should build California, Santa Barbara. He has traveled to and studied sustainability
and design within it. While completing her Masters in Business issues in Europe, in addition to studying at the University of California,
Communications, she worked for BHP Billiton Mitsubishi Alliance, Berkeley’s Haas School of Business and at the University of California,
focusing on the development and implementation of a large Los Angeles. Jeffrey and Opportunity Green’s paths crossed in August
Sustainable Development program throughout Australia. Upon moving 2008, and he has been part of the team since. Jeffrey hopes to help
back to the US, she continued her career in high-end real estate sales and Opportunity Green pave the way in the coming years, and especially
development for Starwood Hotels and Resorts. It was there that she in light of the current financial crisis, for corporations to look at
refined her passion for new business operations, project management, sustainability and responsibility not merely as an ethical duty but also
client relationship development and strategic partnerships. as a path to long term profitability.
Chris Adams is the founder of Orbit Media Group.
A new media pioneer, entertainment industry executive and social
entrepreneur, he has nearly twenty years of experience in creating
partnerships, programming and relationships for entertainment
and online brands. Chris helped create and produce “Facebook
Diaries,” the first-ever hybrid user-generated video/reality TV show
distributed on Facebook.com, Ziddio.com, Comcast VOD and the
IFC Channel. Other clients include HBO, Comcast and Glam.com. !
Dr. Rohit Aggarwala is Director of Long-term
Planning and Sustainability for NYC Mayor’s Office of Operations.
He oversees long-term sustainability planning for the City’s
continued prosperity, growth and health through 2030. On Earth
Day, 2007, his office released 127 separate initiatives, including:
1 million more New Yorkers housed affordably; increased access
to parks, playgrounds and open spaces; reclaiming brown-fields;
backup systems for NYC’s water network; expanding and
upgrading existing power plants; and reducing water pollution
for more recreational use.
Marc Alt is principal of Marc Alt + Partners, a consultancy
that creates value by aligning design, strategy and mission with
environmental and social benefit. A founding co-chair of the AIGA
Center for Sustainable Design, he serves on multiple design
and green business advisory boards. Marc is a partner in
Opportunity Green Enterprises, a platform to advance clean
technology investment, social entrepreneurship, and sustainable
economic and community development through training,
education, events and competitions.
Dr. Frances Arnold is Principal Investigator for the
Frances H. Arnold Research Group, focused on engineering new
biological systems through laboratory evolution and the production
of renewable fuels and chemicals. She is a member of the National
Academy of Sciences, the National Academy of Engineering and the
Institute of Medicine. She is one of only 8 persons elected to all three
branches of the National Academies, and the only woman awarded
this distinction. She is the Dick and Barbara Dickinson Professor of
Chemical Engineering, Bioengineering and Biochemistry at the
California Institute of Technology.
John Babcock is a Founding Partner at Rustic Canyon Colin H. Bryant is a Vice President of Paladin
Partners, where he focuses on investment opportunities in clean Capital Group, a venture capital and private equity investment firm,
technology, software, and advanced building materials. An where he is actively involved in the firm’s portfolio companies and
experienced venture investor, John currently sits on the boards of principal investing activities. His investment experience
Foodlink Online, Leads360, Pentadyne, Serious Materials, and includes growth investments in technology, middle-market
Transonic Combustion. John’s previous investments include buyouts, industrial project finance and public company M&A.
SiliconSystems (sold to Western Digital), HomeGain (sold to His industry-specific experience spans the renewable energy and
Classified Ventures), and Cyrano Sciences (sold to Smiths Group PLC). clean technology sectors, including solar, biodiesel, ethanol and next-
James Bassett is a business economics professor for the Jim Davis is Executive Director of Sustainability, Energy &
Cal Poly Center for Regenerative Studies where he teaches courses in Climate Impact Solutions with SAP, the world’s leading business appli-
sustainable development. He serves as a senior member of the Santa cations software company. He directs partnerships, alliances, business
Monica Chamber of Commerce’s Environmental Affairs Committee, an development and thought leadership for SAP’s rapidly growing port-
initiator of Santa Monica’s Green Business Certification Program, folio of sustainability solutions for private and government industry.
a sustaining member of Santa Monica’s Sustainable Quality Award Formerly, Jim consulted on EPRI’s environmental research programs in
committee and a founding member of the Santa Monica Public acid rain, emissions trading, competitive energy markets and climate
Library’s Green Prize for Sustainability Literature. change policy solutions.
Yves Behar is the founder of fuseproject, designers of the Dr. Peter Diamandis is the Chairman and CEO
world’s first $100 “XO” laptop for Nicholas Negroponte’s One Laptop of the X PRIZE Foundation, a non-profit focused on designing and
Per Child organization. Yves’ commercial projects include the Herman launching large incentive prizes to drive radical breakthroughs for
Miller LEAF Lamp, the Aliph Jawbone and, most recently, Y Water. the benefit of humanity. Best known for the $10,000,000 Ansari
Yves award-winning work resides in museums worldwide, including X PRIZE for private spaceflight, the Foundation is now launching
MOMA, the Musee d’Art Moderne/Pompidou Center, Chicago Art prizes in four groups: Exploration, Life Sciences, Energy &
Institute and the Munich Museum of Applied Arts. Environment, and Education/Global Development. Diamandis is
the co-Founder & Managing Director of Space Adventures, the
only company brokering launches of private citizens to the
International Space Station.
Fridolin Beisert is an associate professor at the Art Molly Dix With over 17 years of technology commer-
Center College of Design in Pasadena. An expert in creative problem cialization experience for corporate, government, and academic
solving, design thinking methodologies, cross-disciplinary team clients, Molly Dix has managed RTI’s commercialization activities
projects and sustainable design strategies, Fridolin is a practicing for NASA, Kellogg Co., Kimberly-Clark, Whirlpool, Osram Sylvania,
design professional who also conducts workshops and lectures for Ballistic Missile Defense Organization and the U.S. Department of
global corporations and executive education institutions. He has a Energy. She has won six national awards for her exceptional
Master’s of Science in Industrial Design on the topic of Creative performance, three of them from NASA. She is currently working
Strategies. with commercial clients on defining issues associated with
sustainability and specific enabling technologies.
The Ritz-Carlton Hotel & Residences and JW Marriott at L.A. LIVE
NEXT GENERATION WORKPLACE
The results of Gensler’s Workplace Survey show that the physical work environment
is an asset with a speciﬁc and quantiﬁable impact on business success. Top-performing
companies—those with higher proﬁts, better employee engagement and stronger
market and brand position—have higher-performing work environments than
average companies. Please look for the Next Generation Workplace exhibits
throughout the Opportunity Green conference venue.
SOCIAL CAPITAL PRODUCTIVE CAPITAL
WORK INTERACTIONS THAT CREATE WORK INVOLVING CONCENTRATION
COMMON BONDS AND VALUES, AND ATTENTION TO A PARTICULAR
COLLECTIVE IDENTITY, COLLEGIALITY TASK OR PROJECT
AND PRODUCTIVE RELATIONSHIPS Thinking, reﬂecting, analyzing,
Talking, laughing, networking, trust- writing, problem-solving, quantitative
building, recognition, celebrating, analysis, creating, imagining, reviewing,
interacting, mentoring, enhancing assessing
INTELLECTUAL CAPITAL INNOVATIVE CAPITAL
WORKING TO ACQUIRE NEW WORKING WITH ANOTHER PERSON OR
KNOWLEDGE OF A SUBJECT OR SKILL GROUP TO ACHIEVE A GOAL
For more than 35 years, we’ve made sustainability our business, THROUGH EDUCATION OR EXPERIENCE
Training, concept exploration and
Sharing knowledge and information,
discussing, listening, co-creating, showing,
not just our mantra. development, problem-solving,
memorizing, discovery, teaching,
brainstorming Interactions may be face-to-
face, by phone, video, or through virtual
reﬂecting, integrating and applying communication
920 LEED® Accredited Professionals and counting...
Jesse Dylan is a filmmaker, Creative Director and CEO of Sharon Greene is Managing Director of RISC
commercial production company Form, and its social media offshoot, International, a consumer behavior and trends consultancy
FreeForm. He has created award-winning commercials for Nike, assisting global companies to design long term business
Nintendo, Motorola, American Express, NFL, MTV and the Emmy strategies. She is a regular speaker at international conferences,
Award winning video, YES WE CAN SONG, inspired by Barack offering original and thought provoking comment and advice on
Obama. Other projects include Bonno’s ONE, (RED) campaign and topics that include mobile technology trends, food purchasing
micro-lender KIVA.org. He is an active member of TED where he changes, corporate/ethical/green responsibility trends and the
creates marketing materials and short films for TED Prize Winners. responsive action corporations should take today.
Mark Fischetti is an editor at Scientific American Chris Hacker leads all creative processes for brand
magazine, overseeing its energy and environmental coverage. He identity, packaging design and brand imagery at Johnson & Johnson
has written for The New York Times, Smithsonian, Sports Illustrated Consumer. As the former Senior VP of Global Marketing and Design
and Fast Company. His 2001 Scientific American article, Drowning for Aveda™ Chris led Aveda to the 2004 National Design Award for
New Orleans, predicted the widespread disaster that a storm like Corporate Achievement from the Smithsonian Cooper-Hewitt National
Hurricane Katrina would impose and described comprehensive Design Museum. Other previous collaborations include Warner Bros,
projects that could save the city and the Mississippi delta. After Steuben Glass, Dansk International Design, GAF, JCPenney and Henry
Katrina hit, Mark appeared on CNN, Meet the Press, the History Dreyfuss Associates.
Channel, NPR News, and international media.
Julie Gilhart is the SVP and Fashion Director of Mark Heaney , vice president, has managed large en-
Barney’s, the most forward-thinking big store in the city. vironmental programs for the EPA and private sector for the past 20
Responsible for providing customers with a constant diet of years, focusing on best practices, resource management, preservation
innovative, lust-worthy design, she makes the trek to designers’ and restoration of facilitates throughout the United States. Mark leads
studios and then champions those she thinks have the proper support efforts for the EPA’s Resource Conservation Challenge pro-
balance of real design skill and luxury. Her discoveries include gram, partnering with the private sector to prioritize resource conser-
Alber Elbaz (now a star at Lanvin), Proenza Schouler, Olivier vation, waste and chemical pollutant minimization, energy saving and
Theyskens, Goyard, and Project Alabama. As Barneys expands greenhouse gas reduction benefits. When Mark is not helping clients
across the country, Gilhart’s effect is going national. save resources, money and the environment, he and his wide are on a
soccer field or in a swimming pool helping their two daughter and one
son pursue Olympic dreams.
Sean Gourley is a physicist, political advisor and Liz Heller is the Founder and CEO of Buzztone, an agent
co-founder of the startup Younoodle. Originally from New Zealand, he of popular culture, raising the bar for next-generation product
has run for National elected office and helped start New Zealand’s first marketing. Clients include Fox Television, Coca-Cola, Atlantic
nanotech company. Sean recieved a PhD from Oxford for his research Records, Electronic Arts, and Warner Bros. As Executive Vice
on the mathematical patterns that underlie modern war. This research President at Capitol Records, Ms. Heller forged early alliances with
was recognised with the award of a TED fellowship. Previously Sean Microsoft, Macromedia, Liquid Audio and Apple. She produced,
worked at NASA designing self repairing nano-circuits and is a two The Basketball Diaries, starring Leonardo DiCaprio and at MCA
time New Zealand track and field champion. Records, launched the music video department and executive !
produced over 1,200 video for artist such as Bobby Brown, Tom
Petty and New Edition.
The OPPORTUNITY GREEN
Opportunity Green extends its
ROCK STAR INTERNS!
deepest thanks to the Gensler
Design Team for their tireless
pursuit of perfection, their
authentic dedication to
sustainability, their solemn AoSA is
commitment to community and
their pursuit of form, function Waterbased Printing
Thank you for your
and beauty in all that they do. incredible contribution.
You are the lifeblood of our
Sustainable Design community and an inspiration
a o s a i m a g e . c o m for future generations!
Andrew Miller Jeff Horowitz
Adrienne Beitcher Jenny Kim
Benjamin Upham Joshua Green
Brady Gibson Justine Suh
Brent Remby Katie Virk
Casey Ly Mariele Atienza
Clayton Su Mary Qin
Cory Johnson Matt Li
Diana Ong Michael Chandra
Gaia Dempsey Steven Buller
Jay Shah Taylor Zisfain
Michael S. Hopkins is Editor-in-Chief of the Nurit Katz is a sustainability professional focused on
MIT Sloan Management Review, the leading print and web building multi-sector and interdisciplinary collaboration. She was
publication bringing ideas from the world of thinkers to the recently hired to lead UCLA’s sustainability efforts as the university’s
executives and managers who build businesses. Since joining the first Sustainability Coordinator, where she will foster partnerships
Massachusetts Institute of Technology and the Review in 2007, among academic, research and operational departments to further
Hopkins has focused the publication on the innovative benefits of campus sustainability.
sustainability. Hopkins’s early career in media includes the Wall
Street Journal and Inc. Magazine. !
Zem Joaquin is the Founder/Editor in Chief of Clark Kellogg is a partner in the San Francisco based
EcoFabulous and the eco luxury specialist for Planet Green’s Alter social innovation firm, Collective Invention/Innovation for the
Eco. A past eco-editor to House & Garden, Domino and Common Good™, which applies known art about innovation and
Architectural Digest, she received the 2009 Global Green design thinking to sustainability, education, and health. A designer
Millennium Founder’s Award for her contributions as a Global who has worked across architecture, graphic, product,
Green board member and Founder of their Annual Fundraiser communication and organization design, he currently teaches
and Ecofashion event. Zem is also an active board member of “What a Sustainable World Demands of Design(ers) and How
Healthy Child Healthy World, Teens Turning Green, and We Can Respond” at UC Berkeley.
Architecture for Humanity.
Scott Johnson is a consultant at Fair Ridge Group. With Joseph Kwasnik is a senior consultant at AlterEcho,
over 20 years of management consulting experience, working with a group of scientists, engineers and business strategists who create
Andersen Consulting, Axiom Management Consulting and Cambridge systems and strategies for government, municipal, institutional and
Technology Partners, Scott’s career has focused on business transfor- even sports entities. Clients include Georgia Air Force Base, Habitat
mation through the optimization and innovation of processes. Scott for Humanity and US EPA. As a 30 year expert in the utility services
has collaborated with Motorola, Levis, Caterpillar, Honda, Textron, Red environmental and climate change arena, Mr. Kwasnik developed the
Bull, Catholic Healthcare West, MD Anderson, BT, Silicon Graphics, Climate Change Initiative which included an 80% reduction of GHG
Cisco Systems, Dell and HP, SGS, California State Automobile emissions by 2050 and carbon budgets linked to management
Association and EPRI. compensation.
Chris Jordan is an internationally acclaimed Joe Laur is Vice President of Content for Greenopolis,
photographic artist and cultural activist whose work explores the a web based social network fostering learning and collaborative
frightening waste of our mass culture. His compelling photographs action on green issues. He is a founding partner of SEED Systems
reveal the staggering weight of global statistics, inviting the and a co-founder of the SoL Sustainability Consortium, which
viewer to see every detail of our hypermodern society. Jordan’s includes members from BP, Ford, Coca Cola, Harley-Davidson,
work is exhibited widely in the US and Europe, and has been Green Mountain Coffee Roasters, Nike, 7th Generation and Waste
featured in print, online, and in film and television. He has Management. He is co-author of Learning for Sustainability and
exhibited and spoken about his work to more than fifty audiences The Necessary Revolution: How Individuals And Organizations Are
in North and South America, Europe, Asia, and the Middle East. Working Together to Create a Sustainable World.
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Annie Leonard is the producer, writer and founder Alexis Madrigal is a clean technology writer for Wired
of The Story of Stuff. She is an expert on international Science, which he has helped turn into the largest science blog in the
sustainability and environmental health issues with more than 20 world and has been nominated for best magazine blog by the MPA
years of experience investigating factories and dumps around the and best science website for the 2009 Webby Awards. He’s hard at
world. Coordinator of the Funders Workgroup for Sustainable work on a book about the history of green technology and is a visiting
Production and Consumption, Annie communicates worldwide scholar at UC-Berkeley’s Office for the History of Science and
about the impact of consumerism and materialism on global Technology. He’s been invited to speak at South by Southwest,
economies and international health. Berkeley Journalism School, Stanford Law School and is a regular
guest on NPR.
Adam Lowry is the co-founder and Chief Greenskeeper Heidrun Mumper-Drumm is an
of Method Products, Inc. - the leading innovator in hip, healthy, home associate professor and Director of Sustainability Initiatives at Art
care products. Adam brings sustainable innovations to the Method Center College of Design. Since 2003, her focus has been on the
business through product design, sourcing, production, and incorporation of sustainability principles into design education and
marketing. Prior to founding Method, Adam worked as a climate sci- the design process. As a former environmental engineer for
entist at the Carnegie Institution. Adam has been honored as one of Bechtel and Parsons Engineering, her background includes
Vanity Fair’s Global Citizens and PETA’s Man of the Year for his nuclear, geothermal, solar and wind energy projects, as well as
pioneering work on sustainable business and product design. environmental management for NASA and the US Air Force.
Alex MacDonald is a research faculty member at Leilani Munter is an Environmentalist, Race Car
Carnegie Mellon University and serves as the senior economist at Driver, founder of Carbon Free Girl and the fourth woman in history
the NASA Ames Research Center. He was an economic advisor for to race in the Indy Pro Series. She adopts an acre of rainforest for
NASA’s Commercial Reusable Suborbital Research program. His every race to offset her carbon footprint and has met with
Oxford Doctoral dissertation, “The Remote Space Age: An Economic members on Congress on behalf of the Climate Security Act. She
History of Space Exploration from Galileo to Gagarin” is the first has spoken on behalf of climate action alongside Senators Barbara
long-run historical analysis of the economics of space exploration. He Boxer and John Kerry and is an Ambassador for the National
haspresented at the United Nations and worked on spacecraft mission Wildlife Federation. Leilani is currently working to engage millions !
designs for coral reef health monitoring, earthquake early-warning, of NASCAR fans in making eco minded changes in their daily lives.
urban development mapping, and asteroid rendezvous.
Tashion Macon is the Senior Manager of David Muyres most recently held the position of Vice
Partnerships and Promotions for T-Mobile USA, Inc., where she President, Educational Initiatives, for Art Center College of Design
is responsible for driving brand strategy across all T-Mobile in Pasadena, California. In this capacity, Muyres was responsible for
platforms, propriety products, partner products and services. Prior developing new strategic offerings for the college. These ranged from
to joining T-Mobile, she held a position at Equity Marketing, Inc., educational programs targeted to business executives in order to dem-
where she developed entertainment partnerships for Burger King onstrate the value of creative process and design thinking, to ArtCen-
and before that, at Davie-Brown Entertainment where she planned terPRO, a unique program in which companies, as sponsors, collabo-
strategic promotions for Fortune 500 brands. ! rate with Art Center students to create real-world design solutions.
The original concept and vision for Opportunity Green
included bringing to light the best and the brightest in
green business, design and technology. This year, as
part of that vision, we founded OG25, a peernominated,
interactive quest to seek out the rising stars and
innovative enterprises redefining our future and proving
that business is a real force for change.
OG25 is a Business Competition, open to the most
promising start-ups committed to building the new green
economy. OG25 highlights the importance of initiatives
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Dan Nell is a Pulitzer Prize-winning columnist and staff Jonah Sachs is the Co-Founder/Creative Director of
writer for the Los Angeles Times where he currently writes three Free Range Studios, helping hundreds of progressive organizations
columns: “Rumble Seat,” about automobiles and car culture, break through the media din with strategic, inspiring messages.
“Mindshare” about advertising and marketing, and “Major Domo” Jonah’s visionary use of viral marketing has been featured on CNN,
focused on home technology. As one of the Times’ signature Fox News, MSNBC, NPR, CBC, The New York Times, Washington
voices, his byline appears in almost every section of the paper, Post and LA Times. He is responsible for anti-meat industry web
including Op-Ed, Travel, Sports, Entertainment and online video smash hit, The Meatrix and is the creative force behind the web
content. He has contributed to Esquire, Time, Car and Driver presences of the ACLU, Heifer International and Environmental
and The New York Times and has been a weekly commentator on Defense.
KCRW and “Marketplace,” by American Public Media.
Lewis Perkins is a Sustainable Strategist for New House Sandra Sanchez is a producer and seasoned reality
LLC. and works with large and small companies on creating programs TV host for E!’s “That Morning Show”, “New Music Tuesday” on
and awareness for environmental and social initiatives. Over the past FOX’s action sports channel and on Fuel TV. Sandra is the creator
several years, Perkins led the “green” charge as director of of orGLAMic.com, the online resource for all things “almost always
sustainable strategies for The Mohawk Group, a leading carpet organic – always glamorous!” The popular site had become a go-
manufacturer. Perkins helps drive strategic marketing communications to source for discriminating eco-shoppers. She is a traveling
for all of his customers through partnerships with philanthropic correspondent on “G Word” and a producer on “Hollywood Green
organizations such as Global Green USA, Easter Seals and with Maria Menounos,” both for Discovery Channel’s Planet Green.
Susan G. Komen. She is an enthusiastic host for this year’s Opportunity Green.
Sarah Rich is leading voice in the fields of sustainability, Len Sauers is Vice President for Global Sustainability at
design and new media. She has been an editor at Dwell magazine Procter & Gamble. A 23-year veteran of P&G, he works closely with
since 2007. Prior to joining Dwell, Sarah was the founding manag- executive leadership to develop and ensure the company’s
ing editor of Inhabitat.com and the managing editor of World- sustainability goals. Len also leads the Human and Environmental
changing.com, where she co-authored the book Worldchanging: Safety, Regulatory Affairs, and Corporate Biotechnology organizations
A User’s Guide for the 21st Century (Abrams, 2006). She founded worldwide, responsible for conducting human and environmental risk
the food politics blog CivilEats.com in 2008 and sits on the board assessments, ensuring regulatory compliance and conducting
of advisors for Project H, a non-profit dedicated to addressing upstream basic research.
humanitarian issues through industrial design.
Ken Rutkowski is the Host and President of Ken- Jamie Simon is the Director of Sustainability. Her
Radio Broadcasting. Part pundit, part matchmaker, part strategist, primary responsibility is to identify programs that restore the
Rutkowski helps startups and multinational corporations environment, increase profitability, reduce risk, and improve brand
understand the trends shaping their industries. His daily radio and value. As a former World Champion and Red Bull athlete in
Internet show, World Tech Round-Up, is a source of inside Freestyle kayaking, Jamie has a deep connection to nature. Her
information for listeners in more than 40 countries. He is a founding goals include finding the intersection of nature and business, where
member of the Streaming Media Executive Committee and appears they profit most, and delivering this unique intersection through her
regularly as a guest correspondent for KTTV Fox 11 and Fox’s Good work in corporate social responsibility.
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sustainable materials. It’s about good
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Founder and CEO, KOR Water
Made from Eastman
Chris Spain is Chairman of the Board and Chief Lorrie Vogel is General Manager for Nike Considered,
Strategy Officer of HydroPoint Data Systems. Mr. Spain where she leads the team responsible for introducing sustainable
co-founded HydroPoint in 2002 with the vision of providing smart products and business models. Prior to this, Lorrie was the Innovation
water management for sustained conservation and cost savings. Director for Nike Footwear, Apparel and Equipment. Her innovative
Today HydroPoint is regarded as a proven leader in clean thinking has lead to several new product technologies with patents to
technology, with top-tier venture and strategic partnerships. prove it. Her passion for design, innovation and sustainability brought
her to the role as a leader in bringing sustainability to all facets of Nike
M. Beth Springer is Executive Vice President of Boise Thomas is the fresh face of Adrian Grenier’s
International and Natural Personal Care at Clorox Corporation. Alter Eco, show on Planet Green. He is a former host of G Living,
She is responsible for creating an overall, enterprise perspective where he wrote, produced and hosted over 100 environmentally-
on long-range strategy and business planning functions. A 19 year focused shows. Boise has interviewed many celebrities and
veteran at Clorox, her past duties include growth planning, covered numerous environmental events, including the premiere
acquisitions, partnerships, the corporate Eco Office and Vice of Leonardo DiCaprio’s The 11th Hour and E!’s 2007
President and General Manager for the Glad Products division of Environmental Media Awards. Boise has starred in more than 71
The Clorox Co. television spots for major brands and advertisers and has hosted
Opportunity Green since 2007.
Rich Steinberg is the Director of the MINI E Gervais Tompkin is the Principal and leader of the
Program for MINI USA. Rich was responsible for the introduction Gensler Consulting Practice Area, which applies a research based
of the MINI E to the US market and is currently managing Sales, design process to complex design problems. Recent projects
Marketing & Product Strategy on EV topics for the BMW Group. include: rethinking how multi-disciplinary scientific communities
Rich joined the BMW Group in 1997 with their Financial Services collaborate (SRI), supporting a shift from post crime forensics to
division, and then started up the MINI division in 1999. He spent pre crime intelligence (FBI), reducing the carbon footprint at work by
13 years at Nissan North America before joining BMW. reorganizing the workspace for mobility (HP) and using ethnographic
design processes to mitigate the negative experiential effects of
increased airport security processes (San Jose Airport).
James Sutandyo is in charge of Strategic Antonio R. Villaraigosa is the 41st mayor of
Development for Causecast, where he oversees mobile and social the city of Los Angeles. He is best known for his exceptional skill
media. His primary focus is on developing tools and best practices at building broad bi-partisan coalitions and is considered one of
that allow nonprofits to focus on what really matters - making change. the leading progressive voices in the country. His mayoral platform
He has worked to grow Causecast’s online social influence through focuses on solutions to education, transportation, public safety,
design and development of online campaigns, fundraising widgets economic development and sustainable best practices. Mayor
and the launch of Causecast Mobile Fundraising. A frequent speaker Villaraigosa has been working closely with President Obama on
on social media for nonprofits, he recently spoke at the Blog World ! implementing the stimulus package. One of his main goals as
Expo ‘09. mayor is to make Los Angeles the greenest city in the nation.
Helen Walters is the editor for BusinessWeek.com’s
Innovation and Design Channel. She is also a contributing editor to
British design magazine Creative Review. Walters is the author of Special thanks
several books, including a survey of experimental animation short
films and a series of titles looking at the world of T-shirt design. to our generous
Bill Moses Heidrun Mumper-Drumm
Marc Alt Ken Rutkowski
Llewellyn Wells is the Vice President of Jose Caballer Lex Heslin
Communications for the Rocky Mountain Institute and ensures
the clear and effective messaging of RMI’s work. His leadership in
communications, branding and large-scale media campaigns has
Chip Conley Jamie Simon
helped the organization reach a significantly wider audience. His
producing credits in film and TV include “Bagdad Cafe,” “The
Bruce Brandfon Chris Ursitti
Grifters,” “Dogfight,” and “Under Suspicion” and he has been
honored with five Emmy Awards as one of the original producers
on “The West Wing,”
Freya Williams is co-founder and global planning
director of OgilvyEarth, the advertising arm of Ogilvy and Mather’s
sustainability practice. OgilvyEarth advises clients like Dove,
Kodak, Kimberley Clark, AT&T Wireless and Goldman Sachs on
how sustainability creates relevance and cultural currency for their
brands. Freya founded the practice with partner Seth Farbman in
2007 on a belief that sustainability is not only an ethical and
business mandate, it is the biggest business opportunity of the
PROUD TO BE
A PART OF
Daniel Winokur is a Strategic Sustainability 2009
Consultant for Fair Ridge Group. An expert in sustainable
technologies, systems, and management practices, he has
implemented basic efficiencies into management practices and
strategy focused on quantifying the financial impact of sustainability.
Daniel has recently collaborated with Red Bull of North America to Learn more at
reduce costs through better fleet management, renewable energy,
waste reduction, efficiencies, and strategic integration.
Start the conversation…
Info @ GreenNurture.com
WE WOULD LIKE TO EXTEND Panel led by Featuring
EXTRA THANKS AND APPRECIATION Lewis Sharon Greene
TO CAROL, BOB, ADRIENNE Perkins RISC International
AND THE WHOLE BEITCHER FAMILY Sustainability
+ Method Products, Inc
Opportunity Green Business Conference
EXEMPLARY BOARD MEMBER
Sunday, November 8th, 1pm - 1:45pm
UCLA Covel Commons - Los Angeles, CA O’Connor Abrams
AND RED BULL SUSTAINABILITY
OFFICER FOR HER SUPPORT
WITH TOUR DE OG
IS HONORED TO PRESENT
PeopleTowel for their support and
LAUNCHING AT THIS YEAR’S CONFERENCE visionary leadership
Mohawk Emerging Leaders
We’re proud to recognize
these four young
“Your Environmentally Friendly Print Alternative”
architects for their for
of The 2009 IGERT
Special thanks to
Without your For Earth Friendly Printing
and creativity this Contact Dan
conference would at
not be possible.
We love you!
Green Earth Print and Design
We Use High Content Recycled And Tree Free Stocks
Committed to helping
cycle : R
create a healthier, more
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c onsum ers to re
tastes as good as it is.
for more info please visit
www.wireﬂytradeins.com RTI uses Open Innovation techniques to help companies “go green.”
To learn more, join us at the Green Lessons Learned session,
or visit us on the web.
RTI International is a trade name of Research Triangle Institute.
Southern California Edison,
a national leader in energy efficiency and renewables,
is proud to support
Opportunity Green Conference 2009.
Opportunity Green CONGRATULATES
our Tour de OG Trail Blazers!
Nick Aster Juergen Dold Greg McQuaid
Shaheen Marcus Castai Joshua Hickman Dana Prieto
Sheik-Sadhal, Esteban Chavez Jason Kibbey Sue Rigler
Anna Cummins Sandra Kwak Daryl Spano
:: 310.455.6761 ::
email@example.com San Francisco
-> Los Angeles
:: the union of profitability,
positive social impact,
and the law ::
November 1 - 5, 2009
Cycling for Sustainable Business
5 Days, 400 Miles, Infinite Possibilities
Tour de OG is Opportunity Green’s first cycling tour de force to raise awareness and
generate social media buzz for green business. Led by a posse of green business
influencers, this 5 day, 4 night, 400 mile bike blaze kicked off in San Francisco on
November 1st and ended in Los Angeles, just in time for the 3rd annual Opportunity
Congratulations Green conference. Along the way, Tour participants utilized the power of social media
platforms: facebook, twitter, mobile phone applications and the blogosphere to engage
2009 MBAs a global audience, gather support and blast an enlistment message for positive change.
Their flaming path included drive-bys at cutting edge companies and organizations
Board Member dedicated to advancing corporate social responsibility and conscious business. They
were met at the finish line by media and sponsors to celebrate their considerable
JAMIE SIMON accomplishment.
Opportunity Green supported Tour de OG participants through:
- Organic Meals, Snacks & Beverages
Director of - Campsites & Lodging Accommodations
- Promotional Biking & Outerwear Accessories
Social Media, - Discounted Attendee Registration for the 3rd annual Opportunity Green Conference
CHATHRI - An experience of a lifetime
from UC Irvine Support Team Extraordinaire:
Mario Panagiotopoulos (Driver - Support Vehicle)
Laura Spano (Volunteer Support - Driver - Support Vehicle 2)
Paul Tabladillo (RN/On Call Medic Volunteer)
Annette OerLemans (On Call Medic Volunteer)