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Breaking Through the Noise:




                            Jonah Sachs
   Annie Leonard          Creative Director,
Story...
The Lessons of the Story of Stuff
     Getting your story started:


       Get it out of your head
        and get feedba...
The Lessons of the Story of Stuff
          Telling your story:


   Simplify but don’t dumb it down.
The Lessons of the Story of Stuff
          Telling your story:


           Simplify means
        • Make it human scale
...
The Lessons of the Story of Stuff
         Telling your story:


        Don’t Dumb it Down
The Lessons of the Story of Stuff
          Telling your story:


     Don’t Dumb it Down means
        • Show the connect...
The Lessons of the Story of Stuff
     Getting your story out there:


     Don’t Dumb it Down means
      • Pay attention...
Questions
Annie Leonard and Jonah Sachs, Marketing/Branding Storytelling for Change,  at the Opportunity Green Business Conference 2009
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Annie Leonard and Jonah Sachs, Marketing/Branding Storytelling for Change, at the Opportunity Green Business Conference 2009

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Applying the same principles of storytelling (the most ancient and fundamental tool of communication) to talk about brands, products and services.. Marketing/Branding Storytelling for ChangeAnnie Leonard and Jonah Sachs present at the Opportunity Green Business Conference 2009.

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Annie Leonard and Jonah Sachs, Marketing/Branding Storytelling for Change, at the Opportunity Green Business Conference 2009

  1. 1. Breaking Through the Noise: Jonah Sachs Annie Leonard Creative Director, Story of Stuff Project Free Range Studios
  2. 2. The Lessons of the Story of Stuff Getting your story started: Get it out of your head and get feedback. Clarify your goals.
  3. 3. The Lessons of the Story of Stuff Telling your story: Simplify but don’t dumb it down.
  4. 4. The Lessons of the Story of Stuff Telling your story: Simplify means • Make it human scale • Provide lots of entry points • Stories are about emotion, not facts
  5. 5. The Lessons of the Story of Stuff Telling your story: Don’t Dumb it Down
  6. 6. The Lessons of the Story of Stuff Telling your story: Don’t Dumb it Down means • Show the connections • Speak to the core truths
  7. 7. The Lessons of the Story of Stuff Getting your story out there: Don’t Dumb it Down means • Pay attention to your choir • Don’t try to control the message • Deepen the discussion
  8. 8. Questions

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