Breaking Through the Noise:




                            Jonah Sachs
   Annie Leonard          Creative Director,
Story...
The Lessons of the Story of Stuff
     Getting your story started:


       Get it out of your head
        and get feedba...
The Lessons of the Story of Stuff
          Telling your story:


   Simplify but don’t dumb it down.
The Lessons of the Story of Stuff
          Telling your story:


           Simplify means
        • Make it human scale
...
The Lessons of the Story of Stuff
         Telling your story:


        Don’t Dumb it Down
The Lessons of the Story of Stuff
          Telling your story:


     Don’t Dumb it Down means
        • Show the connect...
The Lessons of the Story of Stuff
     Getting your story out there:


     Don’t Dumb it Down means
      • Pay attention...
Questions
Annie Leonard and Jonah Sachs, Marketing/Branding Storytelling for Change,  at the Opportunity Green Business Conference 2009
Upcoming SlideShare
Loading in …5
×

Annie Leonard and Jonah Sachs, Marketing/Branding Storytelling for Change, at the Opportunity Green Business Conference 2009

925 views

Published on

Applying the same principles of storytelling (the most ancient and fundamental tool of communication) to talk about brands, products and services.. Marketing/Branding Storytelling for ChangeAnnie Leonard and Jonah Sachs present at the Opportunity Green Business Conference 2009.

Published in: Design, Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
925
On SlideShare
0
From Embeds
0
Number of Embeds
68
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Annie Leonard and Jonah Sachs, Marketing/Branding Storytelling for Change, at the Opportunity Green Business Conference 2009

  1. 1. Breaking Through the Noise: Jonah Sachs Annie Leonard Creative Director, Story of Stuff Project Free Range Studios
  2. 2. The Lessons of the Story of Stuff Getting your story started: Get it out of your head and get feedback. Clarify your goals.
  3. 3. The Lessons of the Story of Stuff Telling your story: Simplify but don’t dumb it down.
  4. 4. The Lessons of the Story of Stuff Telling your story: Simplify means • Make it human scale • Provide lots of entry points • Stories are about emotion, not facts
  5. 5. The Lessons of the Story of Stuff Telling your story: Don’t Dumb it Down
  6. 6. The Lessons of the Story of Stuff Telling your story: Don’t Dumb it Down means • Show the connections • Speak to the core truths
  7. 7. The Lessons of the Story of Stuff Getting your story out there: Don’t Dumb it Down means • Pay attention to your choir • Don’t try to control the message • Deepen the discussion
  8. 8. Questions

×