Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Market Research Surveys


Published on

Market Research Surveys By Opinionmeter will give you automated and real-time survey tools that are integrated with standard hardware platforms and software.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Market Research Surveys

  1. 1. OPINIONMETER<br />Market Research Surveys<br />Using technology-based market research tools to capture real-time <br />Voice-of-the-Customer feedback<br />
  2. 2. OPINIONMETER<br />Traditional vs. Technology-based Research Methods<br />Technology-based Research<br /><ul><li>Mobile, Web or Standalone devices
  3. 3. Point-of-Experience feedback in real-time
  4. 4. Real-time Satisfaction alerts to onsite staff
  5. 5. Schedule delivery of your Customized Reports</li></ul>Traditional Market Research<br /><ul><li>Paper-based surveys
  6. 6. Taken by phone or mail
  7. 7. Professional developers required to code, </li></ul>deploy, collect & format data for analysis<br />
  8. 8. OPINIONMETER<br />Traditional vs.Technology-based Research Methods<br />Benefits<br />Technology-based Research<br /><ul><li>Author once, deliver anywhere
  9. 9. Real-time market research
  10. 10. On-site, on-time, on demand
  11. 11. Cost-effective, easy to manage
  12. 12. Immediate access to actionable data from anywhere
  13. 13. Quick formatting for customized analysis</li></ul>Traditional Market Research<br /><ul><li>Expensive to set up & run
  14. 14. Lack of development efficiencies for multiple surveys
  15. 15. Historically low rate of return
  16. 16. Takes months to receive actionable data</li></li></ul><li>OPINIONMETER<br />Interactive survey devices let you<br />Author Once, Deliver Anywhere<br /><ul><li> Survey Kiosks – standalone feedback stations automate the collection </li></ul> of large survey samples from business service lobbies. Ideal <br /> applications include Retail, Food Service and Healthcare consumer <br /> research.<br /><ul><li> Tablet Surveys – mobile & portable for in-the-field surveying.</li></ul> Diverse audience include: patients, passengers, customers, visitors, <br /> exhibitors.<br />
  17. 17. OPINIONMETER<br />Interactive survey devices give you<br />Real-Time Market Research<br /><ul><li> Handheld PDA Surveys – ideal mobile survey devices with long-life </li></ul> battery for in the field research. <br /><ul><li> Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth!</li></li></ul><li>OPINIONMETER<br />Interactive survey devices give you<br />Real-Time Market Research<br />At a fraction of the cost.<br /><ul><li> Web-enabled Survey Devices – rapidly deploy sophisticated, branded, </li></ul> multilingual surveys to capture real-time feedback from your <br /> customer’s moment-of-truth – the place and time where they interact <br /> with your product or service.<br />
  18. 18. OPINIONMETER<br />Opinionmeter Serves a Broad Spectrum of Industries Worldwide<br />Workforce<br />Education<br />Transportation<br />Retail<br />Healthcare<br />Hospitality<br />Government<br />Financial<br />
  19. 19. OPINIONMETER<br />Device and Industry Survey Examples<br />Tablet<br />iPad<br />PDA<br />Kiosk<br />
  20. 20. OPINIONMETER<br />Use Opinionmeter’s Feedback Management Platform to Conduct<br />Market Research Campaigns<br /><ul><li> Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile </li></ul> phones, Stand-alone Kiosks, Web or Paper. The same survey can run <br /> on all devices.<br /><ul><li> Real-time customer feedback - from the Point-of-Experience
  21. 21. Satisfaction Alerts - Real-time alerts facilitate customer service </li></ul> recovery<br /><ul><li> Unique combination of reporting - use core questions across the </li></ul> enterprise to identify key drivers of patient satisfaction – and use <br /> local level questions in the same survey.<br /><ul><li> Digital Signage - Media Content management
  22. 22. Opinionmeter’s SurveyManager can be delivered via our hosted </li></ul> service model or run on-site in your own environment.<br />
  23. 23. OPINIONMETER<br />SurveyManager Report Features<br />Standard Summary Reports<br />Customer Satisfaction Scores<br />Customized Dashboards<br />Unlimited Cross Tabulations<br />Graphs and Charts<br />within Reports<br />
  24. 24. OPINIONMETER<br />SurveyManager Report Features, continued.<br />Trend Analysis<br />Customer Satisfaction Scores<br /> Net Promoter Score<br />Automated Reporting<br />Templates<br />Graphs and Charts<br />within Reports<br />
  25. 25. OPINIONMETER<br />Market Research Surveys By Opinionmeter<br /><ul><li> Automated, real-time survey tools
  26. 26. Integrated with standard hardware platforms and software
  27. 27. Invaluable customer insight captured at the Point-of-Experience
  28. 28. Immediate, actionable data
  29. 29. Reports and data accessible from any Web browser
  30. 30. Easy, convenient and cost-effective</li></ul>Opinionmeter International, Ltd.<br />1-888-OPMETER<br /><br />