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Market Research Surveys

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Market Research Surveys By Opinionmeter will give you automated and real-time survey tools that are integrated with standard hardware platforms and software.

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Market Research Surveys

  1. 1. OPINIONMETER<br />Market Research Surveys<br />Using technology-based market research tools to capture real-time <br />Voice-of-the-Customer feedback<br />
  2. 2. OPINIONMETER<br />Traditional vs. Technology-based Research Methods<br />Technology-based Research<br /><ul><li>Mobile, Web or Standalone devices
  3. 3. Point-of-Experience feedback in real-time
  4. 4. Real-time Satisfaction alerts to onsite staff
  5. 5. Schedule delivery of your Customized Reports</li></ul>Traditional Market Research<br /><ul><li>Paper-based surveys
  6. 6. Taken by phone or mail
  7. 7. Professional developers required to code, </li></ul>deploy, collect & format data for analysis<br />
  8. 8. OPINIONMETER<br />Traditional vs.Technology-based Research Methods<br />Benefits<br />Technology-based Research<br /><ul><li>Author once, deliver anywhere
  9. 9. Real-time market research
  10. 10. On-site, on-time, on demand
  11. 11. Cost-effective, easy to manage
  12. 12. Immediate access to actionable data from anywhere
  13. 13. Quick formatting for customized analysis</li></ul>Traditional Market Research<br /><ul><li>Expensive to set up & run
  14. 14. Lack of development efficiencies for multiple surveys
  15. 15. Historically low rate of return
  16. 16. Takes months to receive actionable data</li></li></ul><li>OPINIONMETER<br />Interactive survey devices let you<br />Author Once, Deliver Anywhere<br /><ul><li> Survey Kiosks – standalone feedback stations automate the collection </li></ul> of large survey samples from business service lobbies. Ideal <br /> applications include Retail, Food Service and Healthcare consumer <br /> research.<br /><ul><li> Tablet Surveys – mobile & portable for in-the-field surveying.</li></ul> Diverse audience include: patients, passengers, customers, visitors, <br /> exhibitors.<br />
  17. 17. OPINIONMETER<br />Interactive survey devices give you<br />Real-Time Market Research<br /><ul><li> Handheld PDA Surveys – ideal mobile survey devices with long-life </li></ul> battery for in the field research. <br /><ul><li> Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth!</li></li></ul><li>OPINIONMETER<br />Interactive survey devices give you<br />Real-Time Market Research<br />At a fraction of the cost.<br /><ul><li> Web-enabled Survey Devices – rapidly deploy sophisticated, branded, </li></ul> multilingual surveys to capture real-time feedback from your <br /> customer’s moment-of-truth – the place and time where they interact <br /> with your product or service.<br />
  18. 18. OPINIONMETER<br />Opinionmeter Serves a Broad Spectrum of Industries Worldwide<br />Workforce<br />Education<br />Transportation<br />Retail<br />Healthcare<br />Hospitality<br />Government<br />Financial<br />
  19. 19. OPINIONMETER<br />Device and Industry Survey Examples<br />Tablet<br />iPad<br />PDA<br />Kiosk<br />
  20. 20. OPINIONMETER<br />Use Opinionmeter’s Feedback Management Platform to Conduct<br />Market Research Campaigns<br /><ul><li> Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile </li></ul> phones, Stand-alone Kiosks, Web or Paper. The same survey can run <br /> on all devices.<br /><ul><li> Real-time customer feedback - from the Point-of-Experience
  21. 21. Satisfaction Alerts - Real-time alerts facilitate customer service </li></ul> recovery<br /><ul><li> Unique combination of reporting - use core questions across the </li></ul> enterprise to identify key drivers of patient satisfaction – and use <br /> local level questions in the same survey.<br /><ul><li> Digital Signage - Media Content management
  22. 22. Opinionmeter’s SurveyManager can be delivered via our hosted </li></ul> service model or run on-site in your own environment.<br />
  23. 23. OPINIONMETER<br />SurveyManager Report Features<br />Standard Summary Reports<br />Customer Satisfaction Scores<br />Customized Dashboards<br />Unlimited Cross Tabulations<br />Graphs and Charts<br />within Reports<br />
  24. 24. OPINIONMETER<br />SurveyManager Report Features, continued.<br />Trend Analysis<br />Customer Satisfaction Scores<br /> Net Promoter Score<br />Automated Reporting<br />Templates<br />Graphs and Charts<br />within Reports<br />
  25. 25. OPINIONMETER<br />Market Research Surveys By Opinionmeter<br /><ul><li> Automated, real-time survey tools
  26. 26. Integrated with standard hardware platforms and software
  27. 27. Invaluable customer insight captured at the Point-of-Experience
  28. 28. Immediate, actionable data
  29. 29. Reports and data accessible from any Web browser
  30. 30. Easy, convenient and cost-effective</li></ul>Opinionmeter International, Ltd.<br />1-888-OPMETER<br />www.opinionmeter.com<br />

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