It’s easy to get enamored with all that you can make WordPress do. Ecommerce. Membership. Private forums and social networks. And the motherload, building a supercharged subscription-based-membership site complete with a private social network which passively generates income for a small army of affiliates.
We laugh because we know that’s what most clients want us to build. I’ve built all of those. Some have worked great. But most have failed.
The truth is that no matter how powerful your marketing scheme or development plan is that your project will fail if you don’t have great content. Some chide that Content is King. But in reality content is omnipotent. Without great content the most perfectly executed plan is just a knot of code on a very boring web server.
In our brief time together we’ll examine 10 ways to bring the craft of creating content back into what you do.