Why open ap is are a business and marketing issue and not just a technical one

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For the Open-Xchange Performance Programm (OXPP), “Open APIs” is a topic where we help our clients to make the most of this set of technologies and to create a product or service that offers an experience that is as customizeable as possible. “Open APIs”, are a gateway to a universe in which social openness and integration is the currency that counts (Lord & Velez, 2013). Integration of social accounts, the offer of unified email, calendars and storage quite simply is just the beginning — a mere example of what our clients can and should expect in the future.
http://blog.open-xchange.com/2014/08/12/open-api/

Published in: Marketing
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Why open ap is are a business and marketing issue and not just a technical one

  1. 1. Bring it in. It’s your (core) business! RSS feeds e.g. Sports Social Media Multiple applications of your portfolio Blogging, private Websites UserUser PasswordPassword Access to our control panel Cable applications Customized apps & widgets

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