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Get detailed information on what SMBs around the globe want from service providers, based on Parallels 2013 SMB Could Insights research (including just released Euro-zone data). What are SMBs saying are service "must haves" and "delighters" for bundles, upsell, and cross-selling cloud services? We will show you how to use this information to differentiate your OX offers, and learn what OX and Parallels are doing to enhance your customer’s experience and increase monitization with Parallels Automation 5.5 and the new APS 2 capabilities. Copies of research reports will be distributed in this session – anyone attending will also recieve a free one year subscription to recently launch Parallels Access service!