Dave Ratner, CEO Openwave Messaging
26 Sep 2013
Messaging, Communication, and 
Japan
Japan Eco-System
 History of innovation in Japan
 First photo‐messaging / video‐
messaging mobile system in 
the world, ...
Multiple Communication Paradigms
Email
Text Chat
IM/Chat
SMS
MMS
Letter
Impersonal
Personal/Emotional
Distant
Immediate/In...
Openwave Messaging Footprint
 Openwave Messaging recognized as 
the scalable, reliable leader in Japan
 Technology
 Rel...
Example Service Provider
Architecture with Openwave Messaging
Edge Gx Anti‐Abuse
Email Mx Front‐End
Mobile Email
~15M subs...
What is Happening with Television?
More streaming, less scheduled viewing
• Even sports events being viewed on alternate d...
Example Opportunity for Messaging + TV
TV Chat
Type message
This Big Bang Howard guy is creepy!
You mean REALLY creepy 
I...
Japan: Past, Present, Future
• Vast history of innovation has been a model 
for the rest of world
– Photo/Video Messaging
...
Thank you for your time
&
Break out session-Openwave Messaging-OXS13
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Break out session-Openwave Messaging-OXS13

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Japan continues to lead the world in messaging and communication innovation and paradigms. Dave will discuss what Openwave Messaging is experiencing at the edge of home and mobile messaging in Japan today and how operators are innovating with Openwave Messaging to drive new communications opportunities for business and users.

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Break out session-Openwave Messaging-OXS13

  1. 1. Dave Ratner, CEO Openwave Messaging 26 Sep 2013 Messaging, Communication, and  Japan
  2. 2. Japan Eco-System  History of innovation in Japan  First photo‐messaging / video‐ messaging mobile system in  the world, called Sha‐Mail at  Jphone (then Vodafone‐KK  and now Softbank)  First to focus on 24x7 true  five‐nines reliability, due to  government regulations on  reporting of outages  First to be live with dual‐data‐ center active‐active messaging  solutions  First to make the “app store”  successful ‐‐ iMode  Giant single‐system all‐IMAP  installations – perhaps largest  in the world
  3. 3. Multiple Communication Paradigms Email Text Chat IM/Chat SMS MMS Letter Impersonal Personal/Emotional Distant Immediate/Instantaneous Network Social Network Voicemail Voice  Mobile‐centric and data‐centric as many  people’s first Internet experience is on  mobile device  Service‐provider’s drive messaging  Softbank alone has 15M+ iPhone users  with Softbank email addresses; more than  10% of the country!  Mobile Messaging, Social Networking/IM,  and Mobile Email all co‐exist, no RCS (yet)   Many augmented with Emoji characters for personalization  Most social networking/IM still  driven by Over the Top (OTT)  Service providers are seeing OTT  competition, implementing features  like large‐mailbox RCS Video
  4. 4. Openwave Messaging Footprint  Openwave Messaging recognized as  the scalable, reliable leader in Japan  Technology  Relationships  Openwave Messaging capitalizing on  the trends taking place now in Japan  Cloud/SaaS  OTT competitive threats like Large  Mailbox  Modern UI’s for smartphones,  tablets and new communication  paradigms  The need for true five‐nines  solutions Installed at the top 3  service providers in  Japan….plus many  more 1.3B+ messages  processed a day* * estimated Used for landline  email, mobile email,  and mobile messaging
  5. 5. Example Service Provider Architecture with Openwave Messaging Edge Gx Anti‐Abuse Email Mx Front‐End Mobile Email ~15M subscribers Email Mx Front‐End Border Protection & Routing MTA Message Store Directory Queue Server Edge Security Email Mx Back‐End IMAP Edge Gx Anti‐Abuse Email Mx Front‐End MTA Message Store Directory Queue Server Edge Security Email Mx Back‐End POP & IMAP  WebMail Message Store Directory Email Mx Back‐End IMAP Landline Email ~1M subscribers Mobile Messaging ~27M subscribers MMS Front‐EndMMS Front‐End
  6. 6. What is Happening with Television? More streaming, less scheduled viewing • Even sports events being viewed on alternate devices now 48% of people doing other activities on a 2nd screen  while watching TV (Multimedia Research Group) • Mostly not related to the first screen right now, but soon? Mobility and the Cloud have place‐shifted and  device‐shifted TV and content consumption The social‐TV‐interaction model is changing in this  new world…
  7. 7. Example Opportunity for Messaging + TV TV Chat Type message This Big Bang Howard guy is creepy! You mean REALLY creepy  I like his outfit though!! Invite Person to Group Chat  Recreate the social experience  across multiple devices  Real‐time chat  Video augmentation  Messaging + Calendar +  Television reminders and  group invitations  Private group with options for  public accessibility  Facebook, twitter, Line, social  media extensions
  8. 8. Japan: Past, Present, Future • Vast history of innovation has been a model  for the rest of world – Photo/Video Messaging – True five nines deployments – Scalable email installations • Japan currently dealing with the  encroachment of OTT solutions (Line,  facebook, google) – Expect similar solutions, competition,  and co‐opetition as in other geographies • Expect Japan to lead the world again with  the integration of Television, Messaging, and  Communication • The vendors that make the Japanese service  providers successful will have a significant  advantage
  9. 9. Thank you for your time &

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