How Email Back-Ends
Become Commodity with MaaS
Mikko Linnamäki, Co-Founder Dovecot OY
26.09.2013
3 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
Mikko Linnamäki
Co‐Founder Dovecot OY
+49 162 7977 007
mikko@do...
4 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
5 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
A few Charts about Email Market…
6 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
7 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
Source: Radicati Group
Email Accounts Development 2011-2015
8 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
9 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
10 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
- Timo Sirainen, Chief Architect of Dovecot OY, started
development of Dovecot open-source email server in 2002
- Dovecot ...
Some Dovecot References
12 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
Dovecot Market Share
2,7 million Email Servers, 53% Market Share
13 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot ...
- Efficiency improvements on email clients, better user interfaces
- Smarter handling of incoming emails, stacks, rules
- ...
- Telcos, Cable Operators and ISPs are fighting the Storage War
against the ever-growing demand for email storage.
- Up to...
- In-house clouds and public clouds offer help to save money on
storage. Upselling of premium services will bring profit
-...
- Today, CPU, memory and storage are commodities, which can
be purchased from cloud services on-demand for a very
affordab...
MaaS, “Mail-as-a-Service”
Automatic deployment and scaling of email services
18 | OX Summit 2013: Mikko Linnamäki, Co-Foun...
Breaking the Price Barrier
MaaS will reduce the price / deployed mailbox
in the next 2 years from $3-5 today to less than
...
- Timo Sirainen, Author and Chief Architect of Dovecot OY, started
development of Dovecot open-source email server in 2002...
„ No Yahoo product, perhaps other
than the Yahoo homepage, is as
important to Yahoo as Yahoo Mail.“
Marissa Mayer
CEO of Y...
22 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
Thank You!
Welcome to a chat at our stand.
Mikko Linnamäki
Co‐...
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CPU time, Memory and Disk Storage have been commodity for a while now, anyone can buy these on-demand as needed. The next Commodity will be MaaS (Mail as a Service), where any Telco or ISP can buy Mail Services on-demand.
More and more Telcos, Cable Operators and ISPs are moving their Email services from their own data centers into the Cloud. To help this transition, Dovecot, together with Open-Xchange, is now offering MaaS, a complete hosted Email Stack, which is elastically handling the needed mail back-end resources and capacity based on load and time.

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Break out session-Dovecot-OXS13

  1. 1. How Email Back-Ends Become Commodity with MaaS Mikko Linnamäki, Co-Founder Dovecot OY 26.09.2013
  2. 2. 3 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY Mikko Linnamäki Co‐Founder Dovecot OY +49 162 7977 007 mikko@dovecot.fi
  3. 3. 4 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  4. 4. 5 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY A few Charts about Email Market…
  5. 5. 6 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  6. 6. 7 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY Source: Radicati Group Email Accounts Development 2011-2015
  7. 7. 8 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  8. 8. 9 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  9. 9. 10 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  10. 10. - Timo Sirainen, Chief Architect of Dovecot OY, started development of Dovecot open-source email server in 2002 - Dovecot is the most IMAP standard compliant email server - Default IMAP server of most Linux distributions - Together with OX App Suite, Dovecot provides a complete and most advanced email service package for large ISPs and Telcos - Our company, Dovecot OY (Helsinki, Stuttgart), provides enterprise support, commercial products and professional services to Dovecot customers About Dovecot 11 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  11. 11. Some Dovecot References 12 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  12. 12. Dovecot Market Share 2,7 million Email Servers, 53% Market Share 13 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY Source: http://openemailsurvey.org
  13. 13. - Efficiency improvements on email clients, better user interfaces - Smarter handling of incoming emails, stacks, rules - Better workflow integration, zero-inbox, auto-tasks, auto calendar - Better attachment handling, viewing, editing, sorting, forwarding - Social integration, single inbox for all messages, facebook, twitter, email - Native clients on PC are out, Apps on Smartphones are in. Email is Evolving Fast, - Finally! Plenty of technical development on the email client market 14 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  14. 14. - Telcos, Cable Operators and ISPs are fighting the Storage War against the ever-growing demand for email storage. - Up to 40% year-over-year growth in storage need. - Email is often a free product, yet important in binding the customer to the brand. The profitability is an issue though. - > Some Telcos have voluntarily given up their email services and customers and gave them to Google or Microsoft! - We think it’s time for YOU to take back the control. The Email Hosting World is Changing Email is important yet the cost pressure is high 15 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  15. 15. - In-house clouds and public clouds offer help to save money on storage. Upselling of premium services will bring profit - This paradigm change requires the email server architecture to support object storage and premium services - Dovecot will help lower the storage cost by supporting object storage both on in-house clouds (using Scality etc.) and on public clouds, such as Amazon S3 and Windows Azure - To even accelerate the price decrease, Dovecot has created MaaS, the elastic Mail-as-a-Service, which optimizes the hosting price to a minimum Control Your Own Destiny! Make Email services profitable for you 16 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  16. 16. - Today, CPU, memory and storage are commodities, which can be purchased from cloud services on-demand for a very affordable price - As Telcos and ISPs are moving their systems to the cloud, Dovecot will make email services to a commodity with the MaaS offering - Fully Elastic system allows full deployment of millions of mailboxes on-demand with automatic up and downscaling of the system to optimize the operational cost MaaS, “Mail-as-a-Service Dovecot is the first to provide full elastic MaaS 17 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  17. 17. MaaS, “Mail-as-a-Service” Automatic deployment and scaling of email services 18 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  18. 18. Breaking the Price Barrier MaaS will reduce the price / deployed mailbox in the next 2 years from $3-5 today to less than 19 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY / year Including Hosting, Dovecot MaaS Backend, OX App Suite, AvAs.
  19. 19. - Timo Sirainen, Author and Chief Architect of Dovecot OY, started development of Dovecot open-source email server in 2002 - Market Share of 53% of all email servers - Dovecot OY (Helsinki, Stuttgart), provides enterprise support, commercial products and professional services to Dovecot customers - MaaS breaks the price barrier for large email systems Dovecot Summary 20 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  20. 20. „ No Yahoo product, perhaps other than the Yahoo homepage, is as important to Yahoo as Yahoo Mail.“ Marissa Mayer CEO of Yahoo! 21 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY
  21. 21. 22 | OX Summit 2013: Mikko Linnamäki, Co-Founder Dovecot OY Thank You! Welcome to a chat at our stand. Mikko Linnamäki Co‐Founder Dovecot OY +49 162 7977 007 mikko@dovecot.fi

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