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OpenVoice #01 - Maarten Lens-FitzGerald - Are you talking to me


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Maarten Lens-FitzGerald sets the scene for the first OpenVoice event in Amsterdam by doing a short introduction into the domain of Voice. What is it? Why is this a thing? Why should I pay attention? Answers to be found in the slides.

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OpenVoice #01 - Maarten Lens-FitzGerald - Are you talking to me

  1. 1. WHAT IS VOICE, AN INTRODUCTION Maarten Lens-FitzGerald Entrepreneur & creative executive for hire
  2. 2. Voice is not another disruption. Voice is a natural progression.
  3. 3. 70s 80s 90s 00s 10s Present Command line GUI Web Mobile Voice INTERFACE DEVELOPMENT STEPS Image from Amazon deck
  4. 4. Typing Conversation 0 75 150 225 300 270 41 TYPING VS TALKING Words per minute
  5. 5. Market leader with ~70% of the global market ~38 million devices sold > 40.000 skills >12.000 smart home device intergrations 3rd Generation Devices Strong community THE PLAYERS: AMAZON, MARKET LEADER
  6. 6. Second position with ~25% of the market ~13 million “Home” devices sold > 2.000 actions > 5.000 smart home device integrations Second generation just announced Voice is part of Assistant “AI” strategy which is chat and voice as a service. Potential 500 million reach with Android Strong language push, 30+ this year THE PLAYERS: GOOGLE, CATCHING UP
  7. 7. Baidu Raven-HAlibaba T-mall Genie Microsoft Cortana Apple Home Pod Xiaomi Mi AI speaker Deutsche Telecom Magenta ITS A THING… And many more …
  8. 8. IT WILL BE IN EVERYTHING General Electric Stove: Alexa, tell Geneva to preheat the oven to 375 degrees. Ecobee Light Switch: Full Alexa service Neato Botvac Connected Alexa, tell Neato to start cleaning. Hunter Signal Ceiling Fan “Alexa, turn on my kitchen fan.” Sonos Alexa, play Beastie Boys from Spotify. Android TV: Full Assistant service
  9. 9. New countries added this year: China, India, Italy, Japan, Canada, Australia and more 53 MILLION SMART SPEAKERS SOLD
  11. 11. Amazon Alexa developer evangelist David Isbitski: Skill engagement grew nearly 75% in 2017 … and 4 out of 5 Alexa customers with an Echo device in the US have used a third-party skill.
  12. 12. Creating voice services is 70% design and 30% development
  13. 13. Do a “Voice design sprint” “Test your dialog 100 times before you code it” Don’t design the ultimate flow chart: find the key question Create your brand persona DESIGN POINTERS
  14. 14. DEVELOPMENT PATHS Create web service for Amazon and Google Development platforms Use creation and publishing tools Hire Agency
  15. 15. CHALLENGES Alexa and the Assistant don’t always understand. No virality & tough discovery Companies need to be humble, learn and listen.
  16. 16. “In the world ruled by tech platforms it is vital to own the conversation with your customer.” - Martine van der Lee, KLM Social Media director
  17. 17. Share of business First available service Repeated positive NPS Repeated business results Hello world Persona is established Tangible value Top line business growth Bottom line business savings Grow services and organization Scale agents Virtual agents across the org. Deepen, augment & virtualize Created by Maarten Lens-FitzGerald, Time CONVERSATIONAL CHANNEL ADOPTION ROADMAP
  18. 18. START, LEARN & OWN YOUR CONVERSATION It will happen faster than web or mobile
  19. 19. #voicefirst #openvoice DON’T MISS OUT