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Web Experience Optimization by OpenText ECM Suite 2010


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Organizations expend an enormous amount of time, energy, and money to implement on-line marketing campaigns to attract, convert and retain customers. Are you attracting high- value online visitors to your web and mobile channels? Are you able to present contextual and engaging content to each visitor to create a 1:1 relationship? Are you obtaining your uplift goals for engagement, conversions, and revenue? OpenText’s Web Experience Optimization solutions give you the capabilities to optimize each phase of your on-line marketing campaign lifecycle to increase your uplift goals.

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Web Experience Optimization by OpenText ECM Suite 2010

  1. 1.
  2. 2. Web Experience Optimization<br />is about increasing customer<br />engagement<br />and<br />conversions <br />Copyright Open Text Corporation 2010<br />2<br />
  3. 3. “If you’re optimizing for personas,<br />you’re really notoptimizing at all.”<br />Copyright Open Text Corporation 2010<br />3<br />
  4. 4. Most companies lack a disciplined approach to improving customer experience. Poor customer<br /> experience can damage <br />your brand.<br />Copyright Open Text Corporation 2010<br />4<br />
  5. 5. Attractand<br />convertvisitors<br />by personalizingcontent across multiple channels<br />Delivering relevant content to the right audience keeps customers engaged.<br />Copyright Open Text Corporation 2010<br />5<br />
  6. 6. Measure<br />Understand what your audience is doing and saying<br />Analyzing online behavior provides <br />valuable insight to gauge<br />effectiveness of web content.<br />Copyright Open Text Corporation 2010<br />6<br />
  7. 7. Optimizationdrives ROI fromcontent<br />Engagements<br />Clicks<br />Visitors<br />Keywords<br />Revenue Per Click<br />KPIs<br />Conversion Rates<br />Copyright Open Text Corporation 2010<br />7<br />
  8. 8. Capitalizeon the <br />wisdom of the crowd <br />Copyright Open Text Corporation 2010<br />8<br />
  9. 9. Optimize Web Experience with OpenText <br />Recommendations<br />Web and Social Analytics<br />Campaign Management<br />Onsite Search<br />Email<br />Landing Pages<br />Insights<br />Copyright Open Text Corporation 2010<br />9<br />
  10. 10.<br />