Mobile Applications Platform<br />Copyright © Open Text Corporation. All rights reserved.<br />Rev2.0 01102010<br />
Disclaimer<br />Certain statements in this presentation constitute forward-looking statements or forward-looking informati...
OpenText – Mobile Application Platform <br />Exploit the latest device features<br />Build apps on all major mobile device...
Native Apps vs. Mobile Browser Apps will not result in an either/or outcome<br />Co-existence will lead to convergence bet...
From a user experience perspective, both bring something to the table.<br />
Mobile Application Platform <br />Build apps on all major mobile devices<br />Includes iOS, Blackberry, Android, Symbian, ...
Mobile Application Platform - Components<br />Components are highly flexible, reusable application elements <br />Rapidly ...
Mobile Application Platform - GUI Designer<br />Microsoft Windows-based design tool <br />Create any layout for all suppor...
Customer Success Story – NBA <br />Challenge<br />The challenge for the NBA  was to deliver individually branded apps for ...
OpenText Social Media <br />Stay connected with OpenText using your social media tools.  <br />Follow us on:  <br />www.tw...
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Mobile Application Platform by OpenText Everywhere

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Your customers, partners and employees are going mobile? Are you ready? Not too long ago everyone had to have a Web site for their business, predominantly for presence on the internet. These websites evolved into mobile strategies that would drive sales, enhance employee productivity, increase brand awareness, essentially becoming an integral part of any organization. A similar trend is occurring now in the mobile world. Now everyone needs a mobile web and mobile application strategy for smartphones and tablets to compete and remain competitive.

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  • Smartphone owners are equally active in using the web and apps Oct 2010 Frank N. Magid Associates
  • Mobile Application Platform by OpenText Everywhere

    1. 1.
    2. 2. Mobile Applications Platform<br />Copyright © Open Text Corporation. All rights reserved.<br />Rev2.0 01102010<br />
    3. 3. Disclaimer<br />Certain statements in this presentation constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws (“forward-looking statements”). Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Open Text, or developments in Open Text’s business or in its industry, to differ materially from the anticipated results, performance, achievements or developments expressed or implied by such forward-looking statements. The historical increases in the Company's revenues and earnings do not assure the revenues and earnings will not decrease in the future. Forward-looking statements include all disclosure regarding possible events, conditions or results of operations that is based on assumptions about future economic conditions and courses of action. Forward-looking statements may also include any statement relating to future events, conditions or circumstances. Open Text cautions you not to place undue reliance upon any such forward-looking statements, which speak only as of the date they are made. Forward-looking statements relate to, among other things, changes in the ECM market; the market focus of Open Text, Open Text’s revenue mix and margin targets; Open Text’s operations priorities; and Open Text’s strategy for its products and solutions. The risks and uncertainties that may affect forward-looking statements include, among others, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of Open Text's customers, demand for Open Text's products and other risks detailed from time to time in Open Text's filings with the Securities and Exchange Commission and Canadian provincial securities regulators, including Open Text's Annual Report on Form 10-K for the year ended June 30, 2010. Forward-looking statements are based on management’s current plans, estimates, projections, beliefs and opinions, and the Company does not undertake any obligation to update forward-looking statements should assumptions related to these plans, estimates, projections, beliefs and opinions change.<br />3<br />
    4. 4. OpenText – Mobile Application Platform <br />Exploit the latest device features<br />Build apps on all major mobile devices<br />Re-useable application Components<br />Accelerate Revenues<br />Maximize mobile exposure<br />
    5. 5. Native Apps vs. Mobile Browser Apps will not result in an either/or outcome<br />Co-existence will lead to convergence between the two <br />As the mobile browser experience more closely resembles that of the desktop, browsing the web from a mobile device may become more “app-like” in user experience<br />
    6. 6. From a user experience perspective, both bring something to the table.<br />
    7. 7. Mobile Application Platform <br />Build apps on all major mobile devices<br />Includes iOS, Blackberry, Android, Symbian, and Java<br />Manage frequent app updates and firmware variations<br />Mobile Application Platform<br />A complete mobile service backbone<br />All application have platform level access to common advertising, billing, notification, streaming and reports <br />Exploit the latest device features <br />Most recent native UIs and APIs available <br />Includes push notifications, in-app purchases, location, media streaming, accelerometer, maps<br />Application “Components”<br />Accelerate development and eliminate long build times by creating your own component libraries for re-use in other applications<br />Development Tools<br />Capture analytics to monitor user behavior and tack usage to improve the user experience<br />Web development toolkit<br />
    8. 8. Mobile Application Platform - Components<br />Components are highly flexible, reusable application elements <br />Rapidly create applications by combining and customizing components <br />High-speed, low-risk approach from pre-built and pre-tested elements <br />Customers and partners can build their own component libraries <br />Rapidly capture and exploit domain expertise <br />Create libraries for multiple business domains <br />Reusable components benefits project margins<br />
    9. 9. Mobile Application Platform - GUI Designer<br />Microsoft Windows-based design tool <br />Create any layout for all supported handsets <br />Import pre-built, pre-tested components for fast-start <br />Create new components for later reuse <br />Studio outputs UI template and content grammar in XML schema<br />
    10. 10. Customer Success Story – NBA <br />Challenge<br />The challenge for the NBA was to deliver individually branded apps for all 30 teams in the league. Distribute these via the three major U.S. application stores maximizing revenue and generating opportunities.<br />Need individual team branding and each application must permit teams to publish custom community, real-time statistics and video, giving fans dedicated team content and good value for money.<br />Execution<br />Wireframes designed by the NBA were implemented using our design tools to offer a consistent end-user experience, supporting both touch and non-touch devices , adjusting automatically to support various device layouts and resolutions. <br />weComm’s (now OpenText) automated production process enabled us to build 90 individually-branded team applications across 3 platforms within a few minutes.<br />Results<br />The result; 90 applications submitted across Apple, Android and Blackberry  stores consistent with the brand look and feel of each individual team. <br />Game schedule and live score updates throughout each game along with custom team content including twitter feed, video game highlights & team interviews, full real-time game and team statistics. <br />
    11. 11. OpenText Social Media <br />Stay connected with OpenText using your social media tools. <br />Follow us on: <br />www.twitter.com/OpenText<br />www.facebook.com/OpenText<br />www.linkedin.com/company/Open-Text<br />
    12. 12. Thank-you <br />For more information:<br />OpenText<br />1-800-499-6544 <br />Intl:+800-4996-5440 <br />or Visit www.opentext.com/mobility<br />

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