CEM and Web Experience Management

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OpenText Web Experience Management is a powerful solution for creating and managing content for enterprise Internet, extranet, or intranet applications.

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CEM and Web Experience Management

  1. 1. CEM andWeb ExperienceManagement
  2. 2. OpenText Web Experience Managementserves both constituencies
  3. 3. Visitors need a web experience that is… Relevant Social Rich Accessible
  4. 4. Relevant Deliver authoritative and SEO-rich web pages Engage visitors with popular content, in real-time Search results based on visitor intent, not random tags Capitalize on wisdom of the crowd to surface recommendations Increase conversion rates with semantic links and guided navigation
  5. 5. Social Engage audiences with idea sharing Facilitate knowledge capture through wikis Provide Social Compliance to user generated content Lower barriers to participation with login preferences from Facebook, Google, or Twitter IDs Give your audience a voice with comments, voting, and ratings
  6. 6. Rich Repurpose digital assets for high impact, cross-media campaigns Resize, rotate, and render imagery on the fly Deliver streaming video on demand Accelerate the development of media kits Browse media libraries faster and categorize assets in a snap
  7. 7. Accessible Maximize portability of content via RSS and syndicated updates Provide unified mobile experiences via m.domain mobile sites and device applications Target offers and communications based on visitor location or timing Expose your customers to new media on digital signage or kiosks Personalize your message through a highly fluid content delivery process
  8. 8. opentext.com/eim Learn More

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