Managing Content        in the Cloud        Sydney, March 15, 2011        Tom Jenkins        Executive Chairman & Chief St...
Why Managing Content in the Cloud Matters
You Can’t Put Your Head in the Sand!                                 China missed                                  the In...
Agenda   My Background   The Impact of the Cloud   Managing Content in the Cloud   The Future of the Cloud            ...
Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud                    ...
OpenText: The Original “Google” OpenText provided the web  search for MSN, MCI, Yahoo,  IBM, etc. OpenText Index was one...
Secure “Facebook” For Corporations                    Building Social Work Places & Market PlacesCopyright © Open Text Cor...
“Engine” Inside Web Sites                            Process Designer      Inbox or Job Center
With Significant Global Reach 1 in 3 global Internet users view content enabled by                  OpenText technology.  ...
Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud                    ...
The World According to Friedman:Hot, Flat, and Crowded                                                                    ...
If you don’t adapt, adopt, and lead, you are…                                                                       Slide ...
Digital Natives Are Different                                                                        Slide 13             ...
The Rise of Social NetworkingRedefines productivity for knowledge workers
Yet , access toFacebook, Twitter,   and YouTube is barred in 45% of      organizations
Crowd-Sourcing Drives Productivity $500K prizes $3 Billion  discoveries
Content Growth
Key Economic ChallengeLiability                Value                                 Slide 19
Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud                    ...
Eras of The Internet
Managing the Content:Eras of ECM                        22
Managing Content in the Cloud
The Cloud
Content in the Cloud
Managing Content: EC<                                   CONTENTS                             Document Management         ...
Permissions:Balancing Access with Security Example: A keyword Search No indication of existence    Indicates title of d...
National Digital Content: Canada    Potential loss of nation’s cultural heritage         How to initiate preservation ac...
Canada 3.0 Conference                        Slide 29
Canada 3.0 Participation – 2,000 attendees
Canada 3.0 Conclusion
Canadian Digital Strategy                             Digital underpins                              all other sectors   ...
Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud                    ...
Cloud Content: Rich Mobile Social   New Devices   New Apps   New Interactions   New Content to Manage                 ...
Social Networking at the G20 in Toronto
And at the G20 in Korea                          36
Delivered in the Cloud                         37
“Facebook/YouTube/Wiki/Google”
New Online Immersive Technologies                                    Slide 39
Avatar
What does this mean for Australia? The competitiveness of a country and a society will  depend on its ability to use tech...
Thank You!   For more information, visit: www.domorewithyourcontent.com                                  42
Managing Content in the Cloud - Tom Jenkins - Sydney 2011
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Managing Content in the Cloud - Tom Jenkins - Sydney 2011

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Tom Jenkins, author, visionary, and Chief Strategy Officer of OpenText, presents on his recent book, Managing Content in the Cloud in Singapore. Discover how emerging Internet technologies have enabled people to find content, collaborate, and communicate faster than they could using other services or portal sites. When used securely inside the enterprise, these new tools give us the ability to collect and tap into this knowledge for tremendous productivity gains.

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  • Managing Content in the Cloud - Tom Jenkins - Sydney 2011

    1. 1. Managing Content in the Cloud Sydney, March 15, 2011 Tom Jenkins Executive Chairman & Chief Strategy OfficerRev 2.0 01102010 Copyright © Open Text Corporation. All rights reserved.
    2. 2. Why Managing Content in the Cloud Matters
    3. 3. You Can’t Put Your Head in the Sand!  China missed the Industrial Revolution  It would not be wise to miss the Information Revolution – any part of it!
    4. 4. Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud Slide 4
    5. 5. Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud Slide 5
    6. 6. OpenText: The Original “Google” OpenText provided the web search for MSN, MCI, Yahoo, IBM, etc. OpenText Index was one of the most used web pages in early 90s. OpenText moved into corporate search. Today it is a billion dollar company. Jerry Yang CEO of Yahoo and Tom Jenkins CEO of OpenText launch in 1995.
    7. 7. Secure “Facebook” For Corporations Building Social Work Places & Market PlacesCopyright © Open Text Corporation . All rights reserved.
    8. 8. “Engine” Inside Web Sites Process Designer Inbox or Job Center
    9. 9. With Significant Global Reach 1 in 3 global Internet users view content enabled by OpenText technology. Slide 9 Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    10. 10. Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud Slide 10
    11. 11. The World According to Friedman:Hot, Flat, and Crowded Slide 11 Copyright © 2009 Open Text Corporation. All rights
    12. 12. If you don’t adapt, adopt, and lead, you are… Slide 12 Copyright © 2009 Open Text Corporation. All rights
    13. 13. Digital Natives Are Different Slide 13 Copyright © 2009 Open Text Corporation. All rights
    14. 14. The Rise of Social NetworkingRedefines productivity for knowledge workers
    15. 15. Yet , access toFacebook, Twitter, and YouTube is barred in 45% of organizations
    16. 16. Crowd-Sourcing Drives Productivity $500K prizes $3 Billion discoveries
    17. 17. Content Growth
    18. 18. Key Economic ChallengeLiability Value Slide 19
    19. 19. Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud Slide 20
    20. 20. Eras of The Internet
    21. 21. Managing the Content:Eras of ECM 22
    22. 22. Managing Content in the Cloud
    23. 23. The Cloud
    24. 24. Content in the Cloud
    25. 25. Managing Content: EC< CONTENTS  Document Management  Email Management  Records Management  eDiscovery  Digital Asset Management  Contract Management  Social Media  Web Content Management  Business Process Management  Archiving  Enterprise Portals  etc….
    26. 26. Permissions:Balancing Access with Security Example: A keyword Search No indication of existence  Indicates title of document  Allows view of document  Allows download of document  Allows modification of document  Allows uploading of document  Allows replacement of document 27
    27. 27. National Digital Content: Canada  Potential loss of nation’s cultural heritage  How to initiate preservation activities before physical media deteriorates  Desire to protect and encourage Canadian programming  How to make more economically viable  Addressable Canadian audience relatively small  How to increase export of Canadian programming  Traditional advertising revenues are down  How to help advertisers reach their target customers in more innovative and compelling waysCopyright © Open Text Corporation 1994 - 2010. All rights reserved. Slide 28
    28. 28. Canada 3.0 Conference Slide 29
    29. 29. Canada 3.0 Participation – 2,000 attendees
    30. 30. Canada 3.0 Conclusion
    31. 31. Canadian Digital Strategy  Digital underpins all other sectors in society  Digital is critical to the pace of innovation
    32. 32. Agenda My Background The Impact of the Cloud Managing Content in the Cloud The Future of the Cloud Slide 33
    33. 33. Cloud Content: Rich Mobile Social New Devices New Apps New Interactions New Content to Manage 34
    34. 34. Social Networking at the G20 in Toronto
    35. 35. And at the G20 in Korea 36
    36. 36. Delivered in the Cloud 37
    37. 37. “Facebook/YouTube/Wiki/Google”
    38. 38. New Online Immersive Technologies Slide 39
    39. 39. Avatar
    40. 40. What does this mean for Australia? The competitiveness of a country and a society will depend on its ability to use technology wisely as an investment. To remain competitive the country must do this better than rival countries and societies. Australia represents 2% of the world GDP It must punch above its weight
    41. 41. Thank You! For more information, visit: www.domorewithyourcontent.com 42

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