Hear from Open Text, Sapient, and special guest Lisa Bradner from Forrester Research for an interactive discussion on the future of brand management and how Marketing will change as well as best practices for managing the “marketing network overload.” The following areas will be covered:
• Achieve control over assets and versions that will ensure consistent branding in multiple groups and geographies.
• Mitigate risk by using tools that track asset usage, access, and permissions across internal marketing groups and external agencies.
• Ensure compliance by enforcing rights management through a single marketing asset repository and powerful workflows.
• Reduce costs and achieve quick ROI by maximizing content reuse and eliminating duplication.