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Evolving ECM as the Foundation for Digital Transformation

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Digital transformation presents an opportunity to create new approaches to unlocking the value of content. ECM, when looked at in a new light, can be the framework for business transformation by becoming the vehicle to help maximize the value of information.

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Evolving ECM as the Foundation for Digital Transformation

  1. 1. DIGITAL TRANSFORMATION 11 Evolving ECM AS THE FOUNDATION FOR OpenText Confidential. ©2015 All Rights Reserved.
  2. 2. We built ECM and they did not come.. ECM We built it… …and they did not come
  3. 3. What went wrong?
  4. 4.  Minimal user adoption  Failed projects  Content deluge  Too many repositories  Business needs changed  Lack of ROI to support
  5. 5. AUTOMATED INTEGRATED SCALABLE FAST SECURE COMPELLING MOBILE DO EVERYTHING It will be… IRRATIONAL EXUBERENCE AND FALSE EXPECTATIONS
  6. 6. IT’S TIME TO HIT RESET ON ECM
  7. 7. Integrated Workflow Share Annotate Collaborate Archive Dispose Transform VersionPerms Metadata Capture Search EVOLVING ECM TO HELP DIGITIZE AND AUTOMATE INFORMATION PROCESSSES
  8. 8. 8 ECMINTO LEADING APPLICATIONS Allowing ECM to be transparent to the end user while creating more value from content that is being managed. BY EMBEDDING
  9. 9. TO CREATE BY CONNECTING BUSINESS PROCESSES WITH CONTENT Users stay in the flow of work uploading and sharing content as needed while ECM transparently happens behind the scenes applying metadata to content enriching its contextual value. CONTEXT
  10. 10. EXPERIENCES Fuel adoption by providing engaging, role based and purpose driven user experiences. AND DELIVERING COLLABORATIVE
  11. 11. Hitting reset on ECM will allow ECM to finally achieve its potential as the centerpiece of information governance and a principal driver of business value. TO CREATE MEASURABLE ROI
  12. 12. YOUR USERS AND CUSTOMERS
  13. 13. Present Future Content is managed but not maximized - ECM is treated solely as a repository Content is delivered in context and inline with processes, creating business value Capturing metadata is in the hands of the users and often neglected Metadata is pre-populated based on the process defined ECM is not focused on making it easier to get work done, it is simply another task ECM used to streamline processes and route the right content to the right people at the right time ECM is exposed in lead applications, transparently acting as the bridge across the silos ECM is a destination – we corral content into one location – creating content silos ECM EVOLVED TO SUPPORT THE DIGITAL FIRST WORLD
  14. 14. www.opentext.com/transform @OpenText

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