Learn how Smith & Nephew, a leading medical device manufacturer, built a powerful Web presence for patients and health care professionals by consolidating multiple corporate sites on a single Web Content Management platform.
You will also hear from industry experts as they explain how to:
* Transform your Web presence into a valuable part of your business value chain and justify the ROI of your Web properties.
* Create increased value for existing content and rich media by integrating your Web site with existing legacy systems and content, media, or data repositories.
* Deliver dynamic and contextual editorial and user-generated content through personas of your Web visitors.
* Manage multiple global sites with intuitive workflows that can allow centralized control while empowering local users to control content.