The Year of the User

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The Year of the User

  1. 1. THE YEAR OFTHE USERJim CurryOpenStack Co-FounderSVP and GM, Rackspace@jimcurry
  2. 2. DEVELOPERS2010
  3. 3. DEVELOPERS2010DEVELOPERSEARLY ADOPTERS2011-2012
  4. 4. DEVELOPERS2010DEVELOPERSEARLY ADOPTERS2011-2012DEVELOPERSEARLY ADOPTERSUSERS2012-2013
  5. 5. 549 millionNova API requests
  6. 6. 99.94%API availability
  7. 7. RUNNINGGrizzly
  8. 8. PRIVATE CLOUD8,500DOWNLOADS
  9. 9. RACKSPACEGLOBAL CLOUD NETWORK
  10. 10. FOLSOMESSEXOPENSTACK CODE COMMITS14%30%54%GRIZZLYCODECOMMITS
  11. 11. 45COMPANIESCONTRIBUTEDTO GRIZZLY
  12. 12. This is not aboutany one company
  13. 13. This is not aboutany one companyThis is aboutOpenStack
  14. 14. @jajoneill jim@hubspot.comJim O’Neill, CIO @ HubSpotRelationshipin theCloudandA
  15. 15. Dharmesh ShahCTO, HubSpotBrian HalliganCEO, HubSpot2006 A Year to Remember
  16. 16. Changes in Consumer HabitsvsTHEN.
  17. 17. Changes in Consumer HabitsvsNOW.THEN.
  18. 18. CONSUMERS ARE IN CONTROL.
  19. 19. NO ONE WAKES UPAND SAYS:“I can’t wait tocheck my spam!”
  20. 20. the marketing playbookIS BROKEN.
  21. 21. 86% skip TV ads91% unsubscribe from email200M on the Do Not Call list44% of direct mail is never openedthe marketing playbookIS BROKEN.
  22. 22. Marketing peoplelove.
  23. 23. love Product +MarketingCompany PeopleProduct Marketing=
  24. 24. HubSpot’s ROCKET SHIP
  25. 25. HubSpot’s ROCKET SHIP
  26. 26. Zombie Servers
  27. 27. More Zombie Servers
  28. 28. Army of ZombieServers
  29. 29. 2%Public CloudInstances FailOPERATIONAL COSTS MATTER
  30. 30. 2% 20%Public CloudInstances FailInstanceTurnoverOPERATIONAL COSTS MATTER
  31. 31. 99.99%WE NEEDED MORE RELIABILITY
  32. 32. 99.99%WE NEEDED MORE RELIABILITYTarget Up Time
  33. 33. We Needed MoreControl
  34. 34. BETTING ON
  35. 35. Diablo911/2011108 Cores0.9TB RAMBETTING ON
  36. 36. Diablo Essex16911/2011 8/2012108 Cores0.9TB RAM224 Cores1.8TB RAMBETTING ON
  37. 37. Diablo Essex Folsom16616911/2011 8/20121/2013108 Cores0.9TB RAM224 Cores1.8TB RAM2004 Cores21TB RAMBETTING ON
  38. 38. GRIZZLY
  39. 39. Public Cloud
  40. 40. Private CloudPublic Cloud+
  41. 41. Private CloudPublic Cloud Bare Metal+ +
  42. 42. Image Parity
  43. 43. Bare-metalPublic Private
  44. 44. EFFICIENCY!
  45. 45. 4xINCREASE INEFFICIENCYEfficiency in theSame Workloads
  46. 46. CONTROL
  47. 47. THELIVE DEMOCHALLENGE!
  48. 48. Public
  49. 49. PrivatePublic
  50. 50. RainyHELLOmy name is
  51. 51. InstallProvision ConfigureNetwork
  52. 52. DEMO!
  53. 53. YOU ARE IN CONTROL.
  54. 54. WE
  55. 55. WE
  56. 56. THANK YOU.dev.hubspot.com
  57. 57. Jim Curry@jimcurryjim.curry@rackspace.com
  58. 58. Jim Curry@jimcurryjim.curry@rackspace.com
  59. 59. Jim Curry@jimcurryjim.curry@rackspace.com

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