Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Change Means Opportunity     Key Domain Trends     for Hosters in 2012     Thorsten Einig, MD Tucows Europe
Tucows / OpenSRS• World’s largest domain wholesale provider• One of the world’s largest resellers of SSL  certificates, Si...
2012: Beginning of a          Domain Revolution?• New generic topleveldomains (gTLDs)• April: applications deadline• Novem...
So what’s the big deal?• Many new extensions since 2000  – gTLDs:     • .INFO, .BIZ, .MUSEUM     • .COOP, .AERO, .PRO - .A...
The Problem: Limited Space• Concentration on top TLDs   – gTLDs: around 80% .COM   – ccTLDs: top 10 make up 60% of registr...
Enter New gTLDs• The “Right of the Dot” gets a meaning  – Brand TLDs, e.g. .MICROSOFT, .UNICEF, .GOOGLE,    .FACEBOOK  – I...
Variety = Confusion?• The Google Factor  – “Just google me” /    “Use keyword…”  – “Just QR-code me”?• The Facebook Fear  ...
Domain Name Numbers
Selection of Domain Names               in the Future• First choice: TLD  – Generics? (.WEB, .COM)  – Industry/market/comm...
Your Customer and nTLDs• Serve your target group’s demands (TLD  selection)• Opportunities for the end user are your  oppo...
Challenges and Chances for         Your Hosting Business• Educate customers and prospects, adapt your  order processes• Ex...
The Future of             Domains in Hosting• Domains are here to stay• But the market will change drastically  – Starts i...
Thank You!Thorsten EinigMD Tucows EuropeQuestions? Discussions?• teinig@tucows.com• Visit us at booth #41
Upcoming SlideShare
Loading in …5
×

Change Means Opportunity - Key Domain Trends for Hosters in 2012

2,456 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Change Means Opportunity - Key Domain Trends for Hosters in 2012

  1. 1. Change Means Opportunity Key Domain Trends for Hosters in 2012 Thorsten Einig, MD Tucows Europe
  2. 2. Tucows / OpenSRS• World’s largest domain wholesale provider• One of the world’s largest resellers of SSL certificates, Sitelock, email, GoMOBI• 12,000+ resellers globally• Offices in Canada (HQ), USA, Singapore, Germany, Netherlands
  3. 3. 2012: Beginning of a Domain Revolution?• New generic topleveldomains (gTLDs)• April: applications deadline• November: applications approved and included in root zone• 2013: live
  4. 4. So what’s the big deal?• Many new extensions since 2000 – gTLDs: • .INFO, .BIZ, .MUSEUM • .COOP, .AERO, .PRO - .ASIA, .CAT, .JOBS, .MOBI, .TEL, TRAVEL • .XXX – ccTLDs: • .EU • Liberalization / commercialization / automization, e.g. .DE, .CO, .FR• 280 TLDs delegated in root zone, notably: – 20 gTLDs – 248 ccTLDs
  5. 5. The Problem: Limited Space• Concentration on top TLDs – gTLDs: around 80% .COM – ccTLDs: top 10 make up 60% of registrations• gTLDs are practically meaningless or unknown• IDNs limited• Influences on registration behavior: struggle for second-level names – mycompanyinamsterdam.com – Secondary domain market / premium names
  6. 6. Enter New gTLDs• The “Right of the Dot” gets a meaning – Brand TLDs, e.g. .MICROSOFT, .UNICEF, .GOOGLE, .FACEBOOK – Internationalized TLDs, e.g. (.ARAB) – Geo-TLDs:, e.g. .BERLIN, .MELBOURNE – Community and generic TLDs, e.g.: .SEARCH, .WEB, .CLOUD, .ECO, .GAY• The explosion: – 254 applicants so far (March 12) – 500 new TLDs? 2,000? 10,000?
  7. 7. Variety = Confusion?• The Google Factor – “Just google me” / “Use keyword…” – “Just QR-code me”?• The Facebook Fear – “My Website? http://www.facebook.com/opensrs”
  8. 8. Domain Name Numbers
  9. 9. Selection of Domain Names in the Future• First choice: TLD – Generics? (.WEB, .COM) – Industry/market/community? (.HOTEL) – Geographic? (ccTLD, IDN, Geo-TLD)• Less compromise on the SLD
  10. 10. Your Customer and nTLDs• Serve your target group’s demands (TLD selection)• Opportunities for the end user are your opportunities – Customized business websites – now with customized domain names – Give customers what they need rather than what’s free
  11. 11. Challenges and Chances for Your Hosting Business• Educate customers and prospects, adapt your order processes• Explore new sales areas – Geographically: Go International? (IDN, Geo-TLDs) – Industries: find niches (.BASKETBALL?)• But remain focused – Do you really need to offer all TLDs? – Choose your TLDs and and your vendor (various registries? One wholesale provider?
  12. 12. The Future of Domains in Hosting• Domains are here to stay• But the market will change drastically – Starts in 2013 – Full effects will not be immediate• Get ready for the challenge and make it an opportunity!
  13. 13. Thank You!Thorsten EinigMD Tucows EuropeQuestions? Discussions?• teinig@tucows.com• Visit us at booth #41

×