Adam Eisner - HostingCon 2012

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Adam Eisner - HostingCon 2012

  1. 1. Profiting “Right of the Dot”Adam EisnerDirector, OpenSRS Product Management
  2. 2. Me 8+ years at Tucows Member, EURid Registrar Advisory Board
  3. 3. AgendaToday‟sTLD/ccTLD challenges Tomorrow‟s TLD challenges
  4. 4. Today’s Challenges How many countries should I carry? What do I do when customers ask for more?
  5. 5. Solving Our ccTLD Problem
  6. 6. Recommended Approach Major gTLDs  Generic: .COM/.NET/.ORG  Great for specials: .INFO/.BIZ  Good for specifics: .MOBI/.PRO
  7. 7. Recommended Approach Major gTLDs  Generic: .COM/.NET/.ORG  Great for specials: .INFO/.BIZ  Good for specifics: .MOBI/.PRO
  8. 8. Recommended Approach “Specialty” extensions  .CO: Excellent generic, very successful  .ME: Need me say more?  .TV: All things video. Very popular.  Also consider: .IM, .LY, .IO, .NU, .LA
  9. 9. Recommended Approach Country Codes  .EU, .UK, .FR, .IN: Large audiences, few restrictions  Other large regions: .CA, .AU, .US, .DE, .RU, .BR  Your own local extension(s)
  10. 10. Tomorrow’s Challenges I can now choose domains based on country, city, state, region, community, interest, brand and more. Which do I sell?
  11. 11. Timeline 2000: First „new TLD‟ round  .INFO, .BIZ, .COOP, .PRO, .MUSEUM, .NAME, .AERO 2004: Additional round  .ASIA, .JOBS, .CAT, .MOBI, .POST, .TEL, .XXX (long story), .TRAVEL 2008: New, larger round approved  2008 – 2012: much back and forth re: implementation June 2012: Applications revealed …
  12. 12. … 1,930 applications for 1,409 new domain extensions(!)
  13. 13. Application Types Generic  .APP, .ART, .WEB, .LOL, etc. Community: identify w/ group  .GAY, .IRISH, .ZULU, .RADIO IDNs  Geographic: identify w/ region  .LONDON, .AFRICA, .PARIS, .KIWI Brands  .IBM, .AUDI, .HSBC, .AMEX, .GOOGLE, .FEDEX, .NIKE, .BMW
  14. 14. source: dot-nxt.com
  15. 15. graphic: Sketchlex
  16. 16. source: dot-nxt.com
  17. 17. Noticeably MIA Facebook, Twitter, eBay Disney ESPN, CNN, MTV Coca-Cola Adidas Porsche
  18. 18. Industry Applicants Directi: 31 apps (.hosting, .baby, .movie +) Demand/Enom: 26 (.rip, .ninja, .green, .wow +) Tucows: 4 (.online, .media, .marketing, .group) Momentous: 4 (.design, .style, .rip, .sucks) GoDaddy:2 (.home, .casa) Namecheap: 1 (.online)
  19. 19. What We Like Easy to sell generics:  .WEB, .BLOG, .INC, .BOOK, .MOVIE, .MUSIC, .MAIL, .HOTEL, .HELP, .SHOP “Big market” geographics:  .LONDON, .NYC, .PARIS, .BOSTON, .MIAMI, .VEGAS, .TOKYO
  20. 20. What We Might Like Community TLDs  .ECO, .GAY, .GREEN, .NGO, .SCOT, .IRISH  Depending on community size and restrictions  Some (not all) will have extra requirements
  21. 21. What Adam Really Likes .DUCK, .KETCHUP  Communities or products? .HORSE  Not to be confused with .RODEO .DOTAFRICA  Oooops .CASHBACKBONUS .TRAVELERSINSURANCE
  22. 22. Application Acceptance
  23. 23. Application Acceptance Objections  String confusion  Legal rights  Limited public interest  Community Clarifications / rejections Auctions  There can be multiple valid applications  These applications can have different business models
  24. 24. Other Unknowns: Usage
  25. 25. Usage“Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and to act as the sole registrar for the proposed gTLD.” - Applications for .CLOUD, .DRIVE, .BLOG and more
  26. 26. Usage“CLOUD registry will not be promoted by hundreds of registrars simultaneously, so there will not be multiple-applications for a particularfordomain.” .FREE, .GROUP and more - Applications .BOX, .CLOUD, .BOOK,
  27. 27. Recommended Approach Evaluate strings  Consider most generics  Look at geographics, community apps that make sense  IDNs likely a tough sell to start Prepare for sunrise and landrush  Most extensions will have both  Trademark Clearinghouse means more streamlined process  Expect Clearinghouse details later this year!
  28. 28. Approximate Timelines Evaluation period: est. Q3 2012  To begin in July (?) and last ~ 15 months (?) Clearinghouse launch: est. Q4 2012 “Best case” TLD launches: est. Q4 2013 Contention/extended evaluation can run into 2014
  29. 29. More Information OpenSRS Blog  Opensrs.com/blog ICANN  Newgtlds.icann.org Full gTLD List  Newgtldsite.com
  30. 30. Thank You!Adam EisnerDirector, OpenSRS Product ManagementEmail: aeisner@tucows.comTwitter: @adamrides

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