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  1. 1. Metadesign and Strategic Design for Open Collaborative Activities Massimo Menichinelli December 12th 2009 Open Hub Days Hub Milan
  2. 2. 01., and where it started
  3. 3. What is It's a Strategic Design project that offers Open P2P Design projects It's not a startup (yet) but an hub in the Open Design network Strategic Design: “the integrated body of products, services and communication strategies that business and social actors conceive and develop to obtain a set of Yes, but what is specific strategic results” Open P2P Design?
  4. 4. Where do and Open P2P Design come from? * March 2005 * a young student started his master degree thesis in industrial design (actually it became service design soon) * Design researchers were studying Design+Locality: * Spark! Design and Locality (Europe) * Me.Design (Italy) --> How can we design projects for a locality and its community? --> How can we enable the participation of a community in the design process?
  5. 5. Free Software/Open Source and P2P were just breaking into other disciplines... * Open Source Everywhere * Open Publishing * Open Content * Open Biotechnology * Open Source Religion * Open Cola / Open Beer * Open Design * (...and more coming later) Fre Software, Open Source and P2P as promising way to organise communities
  6. 6. Designing Open Collaborative projects: Thinkcycle (now closed) Source: This is... Open Design!
  7. 7. Facilitating a P2P system: Open Health by RED (British Design Council) Source: This is... P2P Service Design!
  8. 8. April 2006, Master Degree Thesis: Reti Collaborative. Il design per una auto-organizzazione Open Peer-to-Peer (Collaborative Networks. Design for an Open Peer-to-Peer self-organization) Tutor: Ezio Manzini Politecnico di Milano, Faculty of Design You can download it here:
  9. 9. 02. Open P2P Design: a Metadesign methodology proposal
  10. 10. What is Open P2P Design? Open Design (design of an open project) + P2P Design (design of a peer-to-peer system) = the co-design of Open P2P social systems A promising way to design with/for a Community and its Locality
  11. 11. Why Open / P2P forms are promising? * Open Source is based on Communities * Communities are Complex Systems * Bazaar style enables parallel projects, then evolution, self- organization and emergence * Complex Systems can solve Complex Problems Complex Open P2P communities could: --> solve complex problems --> design complex projects --> design complex collaborative activities Open P2P forms as a Ko Kuwabara design project and a “Linux: A Bazaar at the design tool Edge of Chaos”
  12. 12. Open Source projects as Complex Systems? Just look at the following pictures...
  13. 13. Innovation in a closed, hierarchical, proprietary, linear project Source:
  14. 14. In an Open P2P non- linear project Source:
  15. 15. What is Open P2P Design? Open tools + Open process = Enabling Open Systems --> a proposal for a design methodology Designers become then Enablers, Facilitators... of distributed creativity
  16. 16. What does Open P2P Design do? an open design process + a collaborative activity self-organized by a community = an open metadesign / service design project Open P2P processes as ...and can be used for Social Innovation new Social Innovations examples for/from communities
  17. 17. What we design with Open P2P Design? * not the community itself and its complexity (social network) * but first the platform (artifacts, rules, roles): all the elements that once shared enable then the emergence of a: * collaborative activity (and then the emergence and self- organization of the community)
  18. 18. First the platform, then the collaborative activity The platform is: * dynamic and shared in the social network * what we can easily design before actually co-designing * necessary in the design process, where it's developed further
  19. 19. Design and collaborative activities A collaborative activity: * can be designed as a service design project * should be co-designed with users (community) * it's a complex project, so we need complex processes (like open p2p ones) * we should let it evolve and let the community modify it Daniela Sangiorgi, Service Design + Activity Theory
  20. 20. Where does Open P2P Design come from? Open Source Software + Activity Theory + Service Design (+ Activity Theory) + Action Planning + Social Network Analysis + ...
  21. 21. What about the process of Open P2P Design? * analysis of the existing community, activity and platform * concept design of a collaborative activity * distribution/sharing/discussion of the concept * parallel and iterative co-design of the collaborative activity and building of the platform * self-organization --> shaped by knowledge, reputation and participation
  22. 22. What about the process of Open P2P Design?
  23. 23. Why Open P2P Design? * mass-collaboration/crowdsourcing/distributed creativity force a change in the role of designers --> designers become enablers of distributed creativity
  24. 24. Why Open P2P Design? * it's about mass collaboration-based or community-based activities (and Open Design is an example) --> designers can find a role even outside design projects
  25. 25. Why Open P2P Design? * communities generate innovations as the outcome of collaborative activities --> a designer becomes an enabler of innovation and change
  26. 26. Why Open P2P Design, then? * because open collaborative projects can be more than just choosing a license! * because the best way to reach a new promising scenario is designing it! * because we can do more in order to enable systems of distributed creativity that can solve complex problems!
  27. 27. 03. Why Open P2P Design for Open Design projects?
  28. 28. Where should we use Open P2P Design? * works well where there are active participants * within an organization (community, enterprise, public institution), for its own processes --> Open Innovation, Enterprise 2.0, Open Government, … * when an organization (community, enterprise, public institution) enables another one --> Open Marketplaces, Open Innovation, Enterprise 2.0, Open Government, … * for community-based services / businesses * for Open Design projects
  29. 29. What is Open Design? a project published with a license that facilitates its sharing and that can be “compiled” or “manufactured” locally * sharing * collaboration * open licenses * code --> artifact Open Design refers to every kind of design projects that can be shared in a digital format over a network
  30. 30. What kind of open design projects? Open Web Design repositories: And all the open source software themes, templates, Frameworks, libraries... It's Open Web Design! GPL, LGPL, CC, ...
  31. 31. What kind of open design projects? Open Fonts libraries: (Free as in Free Beer, and sometimes Free Speech) It's Open Font Design!
  32. 32. What kind of open design projects? Open Processing sketches repository: ... And all the projects that uses Arduino or Processing and are released under an open license: ... It's Open Interaction Design! GPL, LGPL, CC, ...
  33. 33. What kind of open design projects? Open Architecture for markets: Open Architecture for Humanity It's Open Architecture! CC, ...
  34. 34. What kind of open design projects? Open Cinema / Open Movie: ... It's Open Movie Design! ...and also Open Game Design! CC
  35. 35. Open Design: Ronen Kadushin Open Design from a single Designer
  36. 36. Open Design: OpenMoko / Source: Open Design from an enterprise
  37. 37. Open Design: OpenMoko / Source: It's also Open Source Software!
  38. 38. Open Design: OpenMoko / It's even Open Source: Hardware!
  39. 39. Open Design: Bug Labs It's Open Design, It's Open Design! Source ...and a Meta- Hardware, Software product
  40. 40. Open Design: Bug Labs Source: It's Open Design, It's Open Design! ...and a Meta- Hardware, Software product
  41. 41. Open Design: Bug Labs Source: It's Open Design, It's Open Design! ...and a Meta- Hardware, Software product
  42. 42. So Open Design is... * a lot of different kind of projects * in its first steps * starting from, using and including Open Source Software / Open Hardware * working well when project and artifact are code/digital * still developing tools, business models, processes and systems when the artifact is a physical good * limited to share a finished project rather than designing it collaboratively right now
  43. 43. What is Open Design, for rival goods? a distributed system of design & manufacturing based on: * sharing * collaboration * open licenses * open and distributed projects * open and distributed manufacturing technologies A system of agents that: * use * distribute * design * manage the * manufacture end-of-life * market * ...
  44. 44. Current approach to Open Design projects * very few single designers initiatives and designers interested * recent communities (very few succesful ones) * enterprises, hackers more interested in the hardware * fabbing technologies developed by hackers --> let people design a project and then just publish it online --> lack of new tools, processes, systems that enable designers and users in developing open design projects Is it just publishing a file online?
  45. 45. What we can still do for Open Design projects is Metadesign Metadesign is the design of the design tools, processes and systems * research and share design knowledge * design and share design tools * design and share design processes * facilitate design & manufacturing & end-of-life systems * facilitate the distributed creativity For communities For users For enterprises For designers
  46. 46. Open Design actually is Metadesign * a community is designing, not just a single designer * the process is open, and therefore out of control * the process ideally never stops --> We need Metadesign within single Open Design projects --> We need Metadesign for making Open Design possible Shift of focus: from Product Design to Metadesign
  47. 47. Open P2P Design: Three Layers of Metadesign * Metadesign of Collaborative Activities: co-design a collaborative activity that will actually design the goal * Metadesign of Collaborative Activities that design tools: co-design a collaborative activity that will actually design the tools and processes for other Open Projects * Metadesign of Collaborative Activities that design the Metadesign process: co-design a collaborative activity that will actually redesign the Metadesign process itself (1) for Open (2) for tools for Projects Open Processes (3) for rededesigning itself
  48. 48. Sourcemap as an Open Source Metadesign example * sharing supply chains * open source * API --> Research --> Visualize --> Share --> Design Source: For Open Design we need Metadesign initiatives
  49. 49. Open Hardware / Fabbing as a Metadesign example * Hardware (Arduino, ...) * Fabbing (RepRap, ...) --> Ecosystem --> Reuse/Remix --> Share --> Design Source: For Open Design we need Metadesign initiatives
  50. 50. 04. The strategic project
  51. 51. How do we design such Metadesign projects? --> Open P2P Design How do we offer them in a Strategic Design project? -->
  52. 52. Make Magazine as Metadesign and Strategic Design example * Make Magazine * Maker Faire * “Makers” Book * Make: television * Make Controller Kit * Craft Magazine --> Tools, Knowledge, and Systems for DIY --> Metadesign projects offered within a whole Strategic Design project For Open Design we need Strategic Design and Metadesign initiatives
  53. 53. What is It's the Strategic Design project that offers Open P2P Design Metadesign projects It's not a startup (yet) but an hub in the Open Design network So far: Next: 1 master degree thesis 3 books 1 paper 1 keynote speech 1 book 3 workshops 4 workshops 1 Open Everything event (?) 1-2 open source softwares (?) A larger network
  54. 54. : conferences 01 Paper (with Francesca Valsecchi) Conferenza Italiana sul Software Libero Cosenza, 2007 02 Speech Sci(bzaar)net Milano 2008 03 Keynote Speech Open 2009 Symposium, Helsinki 2009 Spreading knowledge about Open P2P Design
  55. 55. : workshops 01 UrbanLabs 08 Citilab Cornellà, Barcelona, Spain, 2008 02 I Realize 09 (with Giorgio Olivero) Top-Ix, Torino, Italy, 2009 03 Ciudades Creativas Caceres 09 Caceres, Spain, 2009 Spreading knowledge about Open P2P Design
  56. 56. : workshops 04 Open P2P Design Workshop, Seoul (with Roger Pitiot) IDAS, Seoul, South Korea, 2009 05 Open P2P Design Workshop, Singapore (with Roger Pitiot) NTU, Singapore, 2009 Spreading knowledge about Open P2P Design
  57. 57. : design knowledge Book 00: openp2pdesign.org_1.1 An introduction to Open P2P Design and Spreading knowledge about Open P2P Design
  58. 58. : design knowledge (next projects) Book 01: Open Source tools for Open Design Projects * Free/Open Source Softwares for Design * Free/Open Source File Formats for Design * Web-based services for Design * ... Spreading knowledge about Tools
  59. 59. : design knowledge (next projects) Book 02: Strategic Design and Metadesign for Open Design Projects * Past and Present of Open Design * The Distributed Manufacturing Scenario * Metadesign guide for Open Design projects * ... Spreading knowledge about Processes for Open Design projects
  60. 60. : design knowledge (next projects) Book 03: Open P2P Design: Metadesign for Complex Projects * Open P2P Design * Design & Complexity * Metadesign guide for Collaborative Activities * ... Spreading knowledge about Processes for open collaborative activities
  61. 61. : a proposal for a project Software(s): Collaborative Design tools * Version Control System for Open Design projects + * Web-based Open Design Forge for Open Design projects Needs: * Open Source * Multiplatform * Open file formats A tool that visualizes: * Scripting/API * processes * resources * networks * interactions * history * reputation
  62. 62. : not just a blog, but a network * it has always been intended as the start for a collective effort * publishing house? * community/social network? * design agency? *… * Design and Open P2P / Complexity / Locality / Sustainability * an Open P2P community and Open P2P Design as its first source code Do you want to join us? Do you have any advice?
  63. 63. 05. Open P2P Design and Open Design projects for the Distributed Manufacturing Scenario
  64. 64. Design for a (Distributed) Scenario Open projects seem very fascinating, but are they really going to make a change? In order to make Open (P2P) Design a truly changing and problem-solving discipline: * we need to analyze current problems * we need to define possible new scenarios that address these problems * we need to design strategic projects to reach these scenarios * we need to metadesign processes for collective and distributed action --> May an Open, P2P and Distributed Scenario be the answer?
  65. 65. Design for the current Scenario We need to recognize the scarcity of some resources: * water/food * oil/energy * materials * money We need to recognize the abundance of some resources: * knowledge/information * distributed software, hardware and omputing power --> A Scenario where design is used not to produced more objects but to valorize scarce physical resources and to share intellectual ones
  66. 66. Design for a new, Distributed Scenario Based on: * energy: distributed generation * physical goods: distributed manufacturing * financial resources: open money And we need to redefine Design and its: * identity * knowledge * social networks * roles * processes * limits/choices --> Let's redefine and use Design for enabling Distributed Systems
  67. 67. Problems and Limits of Open Projects * lack of specific tools/softwares * some hardware/services need to evolve more * we need systems of services and technologies * open alone does not mean a project will be succesful, it needs a market, businesses models and marketing initiatives * open and p2p processes are very flexible (and can be used for wrong projects too) * open and p2p dynamics still not so widely understood and accepted * need for education about open p2p concepts first (and tools and processes then) --> Let's work on these issues, in an open and p2p way!
  68. 68. Any questions or comments?
  69. 69. Thank you! Massimo Menichinelli Follow and join us!