Process, Community, Business: the systems behind Open Design - Barcelona 06.07.2013


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After more than 10 years of development, Open Design is no longer an underground hypothesis, but a real strategy that designers, companies and design institutions are increasingly embracing. Even so, many aspects of Open Design still need to be developed, tested and defined, making the future of Open Design still open.

This openness is what is making Open Design very promising, a global concept with local and distributed adaptations: not only Open Design projects can be modified and customized, but the same processes and systems behind such projects can be designed and modified in order to fit the specific needs of each locality. There is no single format, business model, system or organization model for Open Design at the moment, and this fact lets Open Design to be adopted and used in a different way in each locality. Designers are increasingly focusing on the systems that enable Open Design projects, which can be designed and developed with design tools and processes and tools and processes from other fields by working on the metadesign level.

How can we organize Open Design initiatives? What are the processes behind Open Design? How can we understand the participation of a community in an Open Design project? What about the business models of Open Design?

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Process, Community, Business: the systems behind Open Design - Barcelona 06.07.2013

  1. 1. Process, Community, Business: the systems behind Open Design Massimo Menichinelli Design for Open Systems, Processes, Projects, Places.
  2. 2. The current discussion about Open Design
  3. 3. Source: Co-designing the European Design policies
  4. 4. Open Design: an official recommendation Source:
  5. 5. Source: Open Design Definition, from 2000
  6. 6. Source: … from the Open Source Definition
  7. 7. Source: Open Knowledge: a community for discussion
  8. 8. Source: Open Design: a community for discussion
  9. 9. Source: Open Design: a community for a definition
  10. 10. From the current definition...Source:
  11. 11. From the current definition...Source:
  12. 12. From the current definition...Source:
  13. 13. Open Design: process
  14. 14. Source: The user experience of an Open project
  15. 15. Source: A personal and networked user experience
  16. 16. Source:: Open: a social process
  17. 17. What about the process? Design of the Design process = Metadesign
  18. 18. What about the design process? Service Design of the Design process = Metadesign
  19. 19. What about the open process? Open Service Design of the Design process = Open Metadesign
  20. 20. What about the open process? Open Service Design of the open and p2p Design process = Open P2P Design
  21. 21. Open P2P Design: first source Source:
  22. 22. Open P2P Design: sources... Source:
  23. 23. Metadesign: a storyboard Source:
  24. 24. Metadesign: a process / participation design Source:
  25. 25. Metadesign: a system map (rev. 1) Source:
  26. 26. Metadesign: a system map (rev.2) Source:
  27. 27. Metadesign: a toolkit and an app Source:
  28. 28. Metadesign: a service design toolkit Source:
  29. 29. Metadesign: open source toolkit Source:
  30. 30. Metadesign: a Desktop app for non designers Source:
  31. 31. <?xml version='1.0' encoding='UTF-8'?> <project> <title>...</title> <version>...</version> <founders> <founder>...</founder> </founders> <license>...</license> <licenseurl>...</licenseurl> <repo>...</repo> <community> <locality>...</locality> <activity>...</activity> <subject>...</subject> <object>...</object> <outcome>...</outcome> <needs>...</needs> <communitytools>...</communitytools> <communityrules>...</communityrules> <communityroles>...</communityroles> <context>...</context> </community> <businessmodel> <valueproposition>...</valueproposition> An XML standard for Metadesign Basic information Community analysis
  32. 32. <businessmodel> <valueproposition>...</valueproposition> <customerrelationships>...</customerrelationships> <channels>...</channels> <customersegments>...</customersegments> <revenuestreams>...</revenuestreams> <coststructure>...</coststructure> <keyactivities>...</keyactivities> <keyresources>...</keyresources> <keypartners>...</keypartners> </businessmodel> <step> <stepnumber>...</stepnumber> <steptitle>...</steptitle> <participation>...</participation> <tools>...</tools> <rules>...</rules> <actors> <actor>...</actor> <actor>...</actor> </actors> <flows> <flow> An XML standard for Metadesign Business model (from Business Model Canvas) Step in the design process
  33. 33. <flows> <flow> <number>...</number> <type>...</type> <what>...</what> <direction>...</direction> <firstactor>...</firstactor> <secondactor>...</secondactor> </flow> </flows> </step> </project> An XML standard for Metadesign Flows in the process
  34. 34. Metadesign: open source app Source:
  35. 35. Open Design: community
  36. 36. A community, like a city Source:
  37. 37. The complexity of the territory Source:
  38. 38. A map, for the city (community) Source:
  39. 39. The map of the Italian makers Source:
  40. 40. The map of the Italian makers Source:
  41. 41. The map of the interactions of Italian makers Source:
  42. 42. Open Design Definition: friendships on GitHub Source:
  43. 43. Open Design Definition: interactions on GitHub Source:
  44. 44. Open Source software for network analysis Source:
  45. 45. Open Design: business models
  46. 46. “We fnd this previously unmeasured type of household sector innovation to be quite large: 6.2% of UK consumers - 2.9 million individuals - have engaged in consumer product innovation during the prior 3 years. In aggregate, consumers’ annual product development expenditures are 2.3 times larger than the annual consumer product R&D expenditures of all frms in the UK combined. “ Eric A. Von Hippel, Jeroen De Jong, Steven Flowers Comparing Business and Household Sector Innovation in Consumer Products: Findings from a Representative Study in the UK Source: How many Open Designers and innovations?
  47. 47. Non-monetary incentives: * problem solving * ethical questions * education + learning * reputation --> social interactions + jobs Business models of Open Source (software)
  48. 48. Source: A gift economy: focus on networks
  49. 49. Monetary incentives: * selling software (as open or even with dual licensing) * offering services (customisation, support, ...) * paid developer work * donation * software as service (freemium, ...) * embedding software into hardware Business models of Open Source (software)
  50. 50. Source: A market economy: focus on flows
  51. 51. * Services and expertise (customization, consulting) * Manufacturing of owned or third party Open Hardware * Manufacturing of proprietary hardware based on Open Hardware * Dual-licensing * Proprietary hardware designs based on Open Hardware * Proprietary software tools for developing Open Hardware Business models of Open Source (hardware) Source:
  52. 52. Source: Learning from Digital Fabrication 28% 31% 41% 3D Printers Materials Services
  53. 53. Source: Shanzai: piracy as learning, Open practice
  54. 54. Source: API for the Industrial Internet
  55. 55. Source: A closed innovation process
  56. 56. Source: The ecosystem of an open project
  57. 57. Fonte: FabMoney: a digital currency for collaboration
  58. 58. Open Hardware, Software, Design, Data Source:
  59. 59. Source: Alessandro Gadotti MuSe FabLab, Trento (Italy)
  60. 60. Thank you! Muchas gracias! Moltes gràcies! Massimo Menichinelli @openp2pdesign