Odoo Roadmap & Strategy
Fabien Pinckaers, Founder
From 2,000,000 users
to 10,000,000 users.
or how we will turn Odoo mainstream...
from $2M to $10M
Investment
Areas
To
Turn
Odoo
Mainstream
5or how to spend $10M as
fast as possible and burn
a lot of ener...
Release
A Product
That
Deprecates
Every
Competitor
1This is something we
excel at...
A product growth no one can follow
Version 9: roadmap
o 40% Usability:
– Improving all existing apps, the right feature at the right place
– User onboarding,...
1
Release cycle
February 2012: v6.1 (13 months)2
January 2013: v7 (11 months)3
June 2014: v8 (18 months)4
June 2015: v9 (1...
Attract
The
Mass
Of
Users
2It's all about getting
users, a lot of users. Not
only customers.
An attractive pricing...
o The cloud, free for 2 users:
– Why the cloud? Smooth user experience. High
satisfaction rates a...
Affordable implementations
o Lower entry barrier - no huge starting costs for
SMEs:
– No complex implementation projects
–...
Disrupt
A
Market
Having
A
Huge
Traction
3Creating the frontend of
all apps will not only
increase the quality of all
apps ...
"
"
The CMS/eCommerce market looks
like the ERP market 6 years ago,
before Odoo entered into it.
Full of complex products ...
Traditional ERPs
o The monetization (and main focus) remains on
business apps:
– Accounting
– Warehouse Management
– Proje...
Make
Partners
Rich
By
Making
Customers
Super-Happy
4
You will like our product
and services so much
that you will always w...
Traditional ERPs
o Buy an ERP
– Invest on 7 years
o Maintain as long as you can
– Implementations are so painful that you ...
Traditional ERPs
o Modern companies deserve to:
– Evolve continuously
– Benefit from top features every year
– Be free of ...
Odoo Enterprise
o Odoo Enterprise is our core business:
– Unlimited upgrades
– Unlimited bugfix support
– Optional hosting...
"
"
Story of a 1300 users customer I met
last week...
Let's
Burn
A Few
Millions
In
Marketing
Too
5
We have an awesome
product, a huge channel
of partners, a strong
service offe...
Marketing activities
o Smart Content:
– Documentation, books, blog posts, white papers, Q&A
– Translations of website and ...
All of this while maintaining a
fun working environment and a
sane relationship between
partners, customers and the
commun...
Relationship between proprietary
software vendors and their
implementation partners
What we do
By enforcing full open source
rules, we set up the rules to
guarantee a sane relationship
between all parties o...
2014-2015
This will be an epic time...
Odoo Strategy and Roadmap
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Odoo Strategy and Roadmap

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Strategy. Discover the strategy of Odoo for the next 2 years, the direction the product will take and the way we plan to organize the business.

Published in: Technology, Business

Odoo Strategy and Roadmap

  1. 1. Odoo Roadmap & Strategy Fabien Pinckaers, Founder
  2. 2. From 2,000,000 users to 10,000,000 users. or how we will turn Odoo mainstream...
  3. 3. from $2M to $10M Investment Areas To Turn Odoo Mainstream 5or how to spend $10M as fast as possible and burn a lot of energy...
  4. 4. Release A Product That Deprecates Every Competitor 1This is something we excel at...
  5. 5. A product growth no one can follow
  6. 6. Version 9: roadmap o 40% Usability: – Improving all existing apps, the right feature at the right place – User onboarding, ease of use o 20% Accounting: – 8 countries in the core o 20% CMS / eCommerce o 10% New design: – Merge front/backend, mobile, modern design o 10% Framework: o New API
  7. 7. 1 Release cycle February 2012: v6.1 (13 months)2 January 2013: v7 (11 months)3 June 2014: v8 (18 months)4 June 2015: v9 (12 months)5 Every new version is a revolution. Version 9 will be even more impressive! January 2011: v6.0
  8. 8. Attract The Mass Of Users 2It's all about getting users, a lot of users. Not only customers.
  9. 9. An attractive pricing... o The cloud, free for 2 users: – Why the cloud? Smooth user experience. High satisfaction rates as everything works out-of-the-box – Unlimited applications: CRM, CMS, eCommerce, Accounting, etc. o Millions of CMS/eCommerce for free: – Already 50k pages on CMS/eCommerce websites built with Odoo CMS Beta – You can do a lot with 2 users: we don't need to get revenues from CMS/eCommerce-only instances as we have so many applications to upsell
  10. 10. Affordable implementations o Lower entry barrier - no huge starting costs for SMEs: – No complex implementation projects – A fixed-price packaged offer o New service offer, 100€ / month per application for: – Implementation assistance and configuration – Unlimited customization of screens, reports, workflows – Monthly upgrades – Training material – Unlimited support tickets, 24/24 response time!
  11. 11. Disrupt A Market Having A Huge Traction 3Creating the frontend of all apps will not only increase the quality of all apps but also disrupt the CMS/eCommerce market.
  12. 12. " " The CMS/eCommerce market looks like the ERP market 6 years ago, before Odoo entered into it. Full of complex products that did not evolve over the past 3 years.
  13. 13. Traditional ERPs o The monetization (and main focus) remains on business apps: – Accounting – Warehouse Management – Project Management – Point of sale – Marketing – HR, … o But CMS/eCommerce will bring a huge volume of prospects to our other business apps
  14. 14. Make Partners Rich By Making Customers Super-Happy 4 You will like our product and services so much that you will always want to purchase more.
  15. 15. Traditional ERPs o Buy an ERP – Invest on 7 years o Maintain as long as you can – Implementations are so painful that you have no other choice – Upgrades are too expensive o After 7 years : it breaks – You change the product and call other vendors
  16. 16. Traditional ERPs o Modern companies deserve to: – Evolve continuously – Benefit from top features every year – Be free of any legacy constraints – Have the flexibility to customize easily o Odoo Enterprise – our main value proposition: – Providing so much value to customers through continuous upgrades that they will want to purchase even more
  17. 17. Odoo Enterprise o Odoo Enterprise is our core business: – Unlimited upgrades – Unlimited bugfix support – Optional hosting on our cloud – Guarantees : security, performance, legal o Customers shouldn't have to pay for: – Painful upgrades; if upgrades are costly, they tend to not upgrade – Bugs take delay the project and costs man*days of work
  18. 18. " " Story of a 1300 users customer I met last week...
  19. 19. Let's Burn A Few Millions In Marketing Too 5 We have an awesome product, a huge channel of partners, a strong service offer, ... Now, people need to know it.
  20. 20. Marketing activities o Smart Content: – Documentation, books, blog posts, white papers, Q&A – Translations of website and documentation – A super clean website, marketing optimized ! o Inbound Marketing: – SEO, SEA, funnel optimization with a powerful CMS o User/developer on boarding: – Users : usability, clean features, etc. – Devs: docs, easy installation, modules scafolding, ... – Community: efficient tools and communication o Local Events: share, meet and inform people
  21. 21. All of this while maintaining a fun working environment and a sane relationship between partners, customers and the community.
  22. 22. Relationship between proprietary software vendors and their implementation partners
  23. 23. What we do By enforcing full open source rules, we set up the rules to guarantee a sane relationship between all parties of the value chain: ● Vendor: Odoo SA ● Customers ● Partners ● Community
  24. 24. 2014-2015 This will be an epic time...

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