Open Moto X Intro

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Introduction to Open Moto X for Drumbeat.org

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Open Moto X Intro

  1. 1. Open Moto X <br />design, build,race 2.0<br />Drumbeatpresentation v.01<br />PY<br />2.6.2010<br />
  2. 2. TheMirrorDinghy<br />Designed 1962<br />Inspiration: Barry Bucknell<br />
  3. 3. TheMirrorDinghy<br />
  4. 4. TheMirrorDinghy<br />
  5. 5. TheMirrorDinghy<br />Design refined by dinghy designer Jack Holt<br />
  6. 6. TheMirrorDinghy<br />At least 90,000 boats built from kits (2006)<br />Thousands more "clones" built from plans<br />Competitive sport<br />
  7. 7. TheMirrorDinghy<br />Competitive sport:<br />1966<br />First Mirror Dinghy European Championship<br />40 cars towed their dinghies from the UK to the South of France for a regatta<br />Not seek permission from the international Yachting association They did it themselves<br />Grassroots, bottom-up sports organization<br />
  8. 8. TheMirrorDinghy<br />European Championships 2006:<br />
  9. 9. TheMirrorDinghy<br />Often cited as the reason why Great Britain dominates Olympic Sailing<br />
  10. 10. TheMirrorDinghy<br />Unique Selling Proposition:<br />"Build your own sail boat"<br />Requires no special tools or expertise<br />Broad, inclusive community<br />Boat evolved over time: <br />First community prototyped then adopted more modern sail designs,<br />latercomposite plastic hulls, kevlar rigging<br />
  11. 11. TheMirrorDinghy<br />Unique Selling Proposition:<br />"Build your own sail boat" Freedom<br />Requires no special tools or expertise Participative<br />Broad, inclusive community Decentralised<br />Boat evolved over time: modern sail designs, composite plastic hulls, kevlar rigging Generative<br />
  12. 12. TheMirrorDinghy<br />Key lessons:<br />Affordable, "good enough" DIY manufacture<br />Media sponsor for communications<br />Professional brand and marketing<br />Community support<br />Fun, experimental<br />Competitive sport<br />
  13. 13. Open Moto X<br />DIY spirit in an electric race bike<br />
  14. 14. Why a motorcycle?<br />Cars are muchtoobigtobuild in a gardenshed, a garageor in a smallworkshop<br />Almostimpossibleforanenthusiastor home buildertobuildfromscratch<br />
  15. 15. Why a motorcycle?<br /><ul><li>DIY motorcycleculturealreadyexists:
  16. 16. Large "motorcycleaccessories" and "tuning" specialistsdesign and sell modular upgrades
  17. 17. Tuningcomponents can be "plugged in"
  18. 18. Forexample:
  19. 19. wheels, tires, suspension, steering,brakes, seats, mufflersand frames</li></li></ul><li>Why a motorcycle?<br /><ul><li>Easiertocomplywith safety and type-approvalregulations</li></li></ul><li>Whyanelectricmotorcycle?<br />?<br />
  20. 20. Electric vs gas<br />Much more eco-friendly<br />Relatively simple<br />Movingparts:<br />15 onanelectricBrammoEnertia (including light switches, horn, indicators, on/off buttons, twist grip)<br />
  21. 21. Electric vs gas<br />Much more eco-friendly<br />Relatively simple<br />Movingparts:<br />15 onanelectricBrammoEnertia<br />Lessthanhalfthenumberfoundin theclutch of a gas poweredbike.<br />
  22. 22. Electric vs gas<br />Much more eco-friendly<br />Relatively simple<br />DIY buildspossiblewith a vibrant sub-cultureemerging<br />
  23. 23. Whyanelectricmotorcycle?<br />22.2 million eBikes sold in China in 2009<br />
  24. 24. 1895<br />
  25. 25. Whyanelectricmotorcycle?<br />16 million predicted to be sold in Europe by 2016<br />
  26. 26. Whyanelectricmotorcycle?<br />"...more than 466 million e-bikes, e-motorcycles, and e-scooters will be sold worldwide during the period from 2010 to 2016."<br />Pike Research, cleantech market intelligence. February 2010http://tinyurl.com/emotomarket<br />
  27. 27. Whyanelectricmotorcycle?<br />466 million potential fans for Electric Motorcycle racing<br />
  28. 28. 2010<br />
  29. 29. Whyanelectricmotorcycle?<br />466 million potential fans for Electric Motorcycle racing<br /><ul><li>Especallyif they have a "local" race team to support</li></li></ul><li>Open Moto X<br />Project status June 2010<br /><ul><li>Inspiration ✔
  30. 30. People ✖
  31. 31. Process ✔
  32. 32. Results ✖</li></li></ul><li>Open Moto X<br />Project status June 2010<br /><ul><li>Inspiration ✔
  33. 33. People ✖
  34. 34. Process ✔
  35. 35. Results ✖</li></li></ul><li>Open Moto X<br />www.openmotox.org<br />paul@openmotox.org<br />

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