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6th Wave member Cross-border Living Lab on Territorial Marketing

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6th Wave member Cross-border Living Lab on Territorial Marketing

  1. 1. A  Cross-­‐Border  Living  Lab  on  Territorial  Marke7ng   www.territoriallivinglab.net    
  2. 2. Living  Lab  Descrip4on  •  Territorial   –  Aiming  to  achieve  local  development  through  (in  this   par4cular  case)  the  promo4on  of  business  investments   and  the  nurturing  of  a  compe44ve  economic  environment  •  Cross-­‐Border   –  Joining  forces  of  several  na4onal  organiza4ons  (mostly   Living  Labs)  ac4ve  within  cross-­‐country  projects  and   ini4a4ves     –  Aiming  to  map  the  whole  Europe  (more  Partners  wanted!)  •  A  “Living  Lab  of  Living  Labs”  (LL2)   –  Most  members  are  ENoLL  members   –  Involving  end  users  in  innova4ve  policies  and  ac4ons   –  Looking  for  end-­‐to-­‐end  matchmaking  solu4ons  where   general,  generic  territorial  marke4ng  fails  
  3. 3. Living  Lab  Partnership  •  Spazi  di  Impresa  s.r.l.  –  IT   –  Promoter  •  Leaning  Lab  –  IT   –  University  of  Pisa  LL  (3wave  member)  •  Kielce  Technology  Park  –  PL   –  6wave  member  (New!)  •  Larnaca  District  Development  Agency  –  CY   –  4wave  member  •  Ins4tute  for  Comprehensive  Development  Solu4ons  –  SI   –  5wave  member  •  21C  Consultancy  –  UK  •  Dialogos,  Nea  Media  –  EL  
  4. 4.                                  Spazi  di  Impresa  s.r.l.  -­‐  IT  Spazi  di  Impresa  s.r.l.  is  an  Italian  company  specialised  in  industrial  sites  marke4ng  and  business  intermedia4on.  It  coordinates  the  Living  Lab,  providing  support  to  the  partner  en44es’  managers  and  staff  in  the  local  anima4on  and  adver4sing  of  ini4a4ves.    These  include:   -­‐   Services   strengthening   the   local   fabric   of   the  territories  of  des4na4on;     -­‐   Consultancy   jobs   to   public   sector   organisa4ons   in   charge   of   external   promo6on   to   op4mize   resources   and   to   present  old  assets  in  new  ways;     -­‐   Intermedia4on   services   between   different   industrial   districts   of   Europe   to   create   m a t c h m a k i n g   a n d   c o l l a b o r a 6 o n   opportuni4es;  and     -­‐   Support   to   individual   companies   (esp.  Spazi  d’Impresa  s.r.l.  Via  Saragat,  21   SMEs)   in   the   post-­‐investment   stage,   to  42124  Reggio  Emilia   increase   efficiency   and   profitability   of   the  www.spazidiimpresa.com       new  business.    
  5. 5. Leaning  Lab  –  Pisa,  IT  •  Mul4disciplinary  R&D  and  experimenta4on  with  “real”  user   communi4es  based  on  coopera4on  and  meritocracy   –  Methods  for  collabora4ve  crowdsourcing  in  industrial  design   –  Tools  for  helping  virtual  team  par4cipants  generate  and  improve  ideas   –  Guidelines  and  applica4ons  to  foster  crea4ve  learning  during  problem   solving  sessions   –  An  original  IPR  tracking  soCware  to  encourage  people’s  par4cipa4on   and  guarantee  them  a  fair  reward   –  A  "crea6vity  sandpit  and  shop-­‐floor"  to  generate  new  concepts  and   transform  them  into  products   –  Etc.    •  Leading  the  dissemina4on  of  the  Living  Lab  approach  in  Tuscany   (currently  the  Italian  region  with  the  highest  number  of  Living  Labs)   through  the  LILIT  project  •  More  @  www.leaninglab.org    
  6. 6. Kielce  Technology  Park  –  PL     Kielce  Technology  Park  Living  Lab  (KTP  LL)  is  a  mul4-­‐func4ons  land  of   business  ac4vity,  which  was  created  for  people  who  see  their  future  in   connec4on  with  new  and  innova4ve  technologies.   It  is  a  progress-­‐oriented  place.   Its  opera4on  focuses  on  suppor4ng  new  innova4ve  enterprises  and  it   creates  the  best  condi4ons  for  the  development  of  the  companies  that   already  exist.  It  offers  modern  and  professionally  prepared  infrastructure:  office  spaces,  laboratory  and  produc4on  areas.  Investors  are  offered  the  lands  of  the  total  area  of  200  hectares.    KTP  is  an  interes4ng  merge  of  a  technology  park  and  special  economic  zone.  Thanks  to  this,  the  companies  that  operate  within  the  Park  may  use  both,  the  park  facili4es  on  the  one  hand  and  tax  privileges  on  the  other.     Kielce  Technology  Park   POLAND/  25-­‐663  Kielce   Olszewskiego  6   www.technopark.kielce.pl    
  7. 7. More  partners  wanted!  •  ANETEL  (from  Cyprus,  www.anetel.com)  is  the  Larnaca  District  Development  Agency,  a  non-­‐profit,  public   equivalent  body  formed  in  2003  to  represent  4  Municipali4es,  48  Community  Boards,  the  Larnaca  Chamber  of   Commerce  and  Industry,  the  Women  Associa4on  of  Rural  Larnaca,  KENTHEA,  the  COOP  of  Odhou,  Tochni  and   Skarinou,  Larnaca  and  the  Union  of  Communi4es  of  Larnaca.  ANETEL  has  experience  in  many  European  MED  and   Interreg  projects.  Since  2010  it  hosts  TLL  Kypros,  the  first  territorial  Living  Lab  from  the  island  to  become  member   of  ENoLL.  •  Dialogos,  Nea  Media  (from  Greece,  www.dialogos.net)  is  a  consultancy  company  specialised  in  innova4on  services   and  exper4se  development  for  SMEs  and  other  organisa4ons  (start-­‐up  companies,  professionals,  local  authori4es   and  associa4ons).  Currently  it  is  involved  in  EU  Regional  Development  programmes  (3  MED  projects  started  in   2009:  Smilies,  MedLab,  Texmedin)  and  in  R&D  programmes  for  the  development  of  ICT  collabora4ve  and  learning   plaoorms  for  SMEs  (Passage,  EnviroTexDesign).  Recently  it  has  been  engaged  in  sponsoring  and  coaching  a   number  of  young  Tunisian  entrepreneurs  (1st  Start-­‐up  Week  End  in  Tunis),  and,    since  September  2010,  about  100   pilot  entrepreneurs  in  Mediterranean  islands  from  different  fields  including  ship  building,  agro-­‐food,  alterna4ve   energies  produc4on  and  waste  management.  •  eZAVOD  (from  Slovenia,  www.ezavod.si)  is  the  Ins4tute  for  Comprehensive  Development  Solu4ons,  a  private   company  focused  on  suppor4ng  sustainable  development  with  implementa4on  of  R&D  and  innova4on  projects  in   the  fields  of  ecology,  energe4c,  economy,  e-­‐business  and  with  the  help  of  European  funds.  E-­‐zavod  also  acts  as  a   Living  Lab  (within  the  ENoLL  network),  mainly  focused  on  energy  efficiency,  waste  management  and  user  driven   innova4on  development.    •  21C  Consultancy  (from  the  UK,  www.21cconsultancy.com)  is  a  female  owned  and  operated  SME  with  an   established  track  record  in  delivering  successful  pan-­‐European  projects.  The  team  is  Prince2  and  Managing   Successful  Programmes  (MSP)  qualified,  and  has  helped  na4onal  and  local  public  administra4ons  across  Europe   leverage  the  power  of  ICT  to  achieve  key  policy  objec4ves  for  over  a  decade.  •  To  candidate  your  organisa6on,  please  email  spazidiimpresa@gmail.com  or  surf   www.territoriallivinglab.net    
  8. 8. Living  Lab  Contact  •  Francesco  Bozzolini,   spazidiimpresa@gmail.com  •  www.territoriallivinglab.net  •  Francesco  Molinari,  mail@francescomolinari.it    

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