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The Tablet Textbook &   Jenny ZhuLanguage Graph            jenny.zhu@openlanguage.com                          @jennyzqUT ...
• Founded 2005• World’s leading Chinese  training site• 800,000 users• 10,000+ students• 2500 lessons• Sold in January 2012
What do you      • Natural-languageneed to learn a     input                  • Review activities  language?       • Speak...
Shanghai, China
Key Problems for Language Students  Hard to FindAppropriate InputAppropriate Input  Hard to Find      Limited TimeAppropri...
Lot’s of learning gets no credit
Tests - Static Snapshot, Pervert Motivations
The Language Graph
Inspiration   Facebook’s              Social Graph              as "the global              mapping of              everyb...
Study Data Can Solve Problems
Alternative to Proficiency Exams?
‘Lean’ Language Acquisition?
Mozilla Open Badges
The Problem   • Badges obscure                data points              • Fewer data                points mean less       ...
A Google Analytics Approach?             +
Language Acquisition Event TrackingSimilar to Google Analytics various language acquisitionevents can be tracked.Sample Go...
Students Control Their ‘Backpack’                                                      Displayers Learning                ...
The Challenge   Move study activity                  to a network-                connected device.
Schools    The        Students             PublishersOpenLanguage Ecosystem
ConclusionThe Tablet Textbook
The Flipped ClassroomSource: Knewton
The Tablet TextbookStructured Courses   Lesson Review   Study Tools
PlatformsThe Tablet Textbook is available for the iPad, iPhone andAndroid 4.0 devices.
‘Edutainment’   • Level-appropriate,                  natural input                • Engaging delivery                • St...
Speech Validation                    Dragon Mobile SDK                               Intelligible?                        ...
Grammar
Offline ModeThe “Offline Mode” of the Tablet Textbook allows studentsto study previously downloaded materials in places wh...
Old & New Compared                                                      Traditional Textbook   Tablet TextbookLesson Input...
A Convenient Student Experience1. Listen to a lecture on the morning commute.   2. Study the lesson for a few minutes at w...
Language Learning Channels
Questions?Jenny Zhu  jenny.zhu@openlanguage.com  @jennyzqHank Horkoff  hank.horkoff@openlanguage.com   @hankfdh
The Tablet Textbook
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The Tablet Textbook

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OpenLanguage: Resolving Open Platform Issues for Language Learning
Location: University of Texas - Austin
Date: October 29, 2012

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The Tablet Textbook

  1. The Tablet Textbook & Jenny ZhuLanguage Graph jenny.zhu@openlanguage.com @jennyzqUT - AustinOctober 29, 2012 Hank Horkoff hank.horkoff@openlanguage.com @hankfdh
  2. • Founded 2005• World’s leading Chinese training site• 800,000 users• 10,000+ students• 2500 lessons• Sold in January 2012
  3. What do you • Natural-languageneed to learn a input • Review activities language? • Speaking practice + Commitment!
  4. Shanghai, China
  5. Key Problems for Language Students Hard to FindAppropriate InputAppropriate Input Hard to Find Limited TimeAppropriate Input •• Level Level & Access •• Subject Subject •• Style Style Shortage of Practice Motivation Opportunities
  6. Lot’s of learning gets no credit
  7. Tests - Static Snapshot, Pervert Motivations
  8. The Language Graph
  9. Inspiration Facebook’s Social Graph as "the global mapping of everybody and how theyre related"
  10. Study Data Can Solve Problems
  11. Alternative to Proficiency Exams?
  12. ‘Lean’ Language Acquisition?
  13. Mozilla Open Badges
  14. The Problem • Badges obscure data points • Fewer data points mean less value
  15. A Google Analytics Approach? +
  16. Language Acquisition Event TrackingSimilar to Google Analytics various language acquisitionevents can be tracked.Sample Google Analytics Event Tracking Code:c<a href=“x” onclick=“_gaq.push(*‘_trackEvent’, ‘Videos’, ‘Play’, ‘First Birthday’+);”>Play</a> activity category action label value
  17. Students Control Their ‘Backpack’ Displayers Learning API API (websites, Platforms Backpack blogs,(websites & Event Data Facebook,mobile apps) Event Data Event Data etc.)
  18. The Challenge Move study activity to a network- connected device.
  19. Schools The Students PublishersOpenLanguage Ecosystem
  20. ConclusionThe Tablet Textbook
  21. The Flipped ClassroomSource: Knewton
  22. The Tablet TextbookStructured Courses Lesson Review Study Tools
  23. PlatformsThe Tablet Textbook is available for the iPad, iPhone andAndroid 4.0 devices.
  24. ‘Edutainment’ • Level-appropriate, natural input • Engaging delivery • Student empathy • Medium is the message
  25. Speech Validation Dragon Mobile SDK Intelligible? Yes/No Validate • Tell student • Store event data
  26. Grammar
  27. Offline ModeThe “Offline Mode” of the Tablet Textbook allows studentsto study previously downloaded materials in places wherethere is no Internet access (e.g. on an airplane). Green dots indicate if content is available offline for: • Course data • Lesson data • Media files • Term audio
  28. Old & New Compared Traditional Textbook Tablet TextbookLesson Input √ √Multimedia With tape, CDROM or √ language labReview Activities (dialogue, vocabulary, expansion, √ √grammar, exercises)Re-mixable Courses √Sentence Review Features √(translate, breakdown, native speaker audio, audiorecording, audio playback, speaking validation)Ability to Save Vocabulary & Integrated Flashcards √‘Intelligent Features’(cloud vocabulary, SRS flashcards, smart lessonrecommendation engine) √
  29. A Convenient Student Experience1. Listen to a lecture on the morning commute. 2. Study the lesson for a few minutes at work.3. Practice in class or over Skype (OPTIONAL). 4. Review vocabulary on the way home.
  30. Language Learning Channels
  31. Questions?Jenny Zhu jenny.zhu@openlanguage.com @jennyzqHank Horkoff hank.horkoff@openlanguage.com @hankfdh

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