The Applicability Of eLearning in Automotive Dealer Networks


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Manuel Galadi from Raytheon presents drivers and influencers for e-Learning. The presentation covers criterias for media choice and content assembly as well as the main challanges for e-Learning.

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  • The Applicability Of eLearning in Automotive Dealer Networks

    1. 1. The Applicability Of eLearning in Automotive Dealer Networks Open Forum Meeting Stuttgart September 2008 Copyright © 2008 Raytheon Company. All rights reserved. Customer Success Is Our Mission is a trademark of Raytheon Company.
    2. 2. Training Solutions That Improve Business Performance <ul><li>Raytheon Professional Services is a global leader in training services and outsourcing. </li></ul><ul><li>We improve clients’ business performance by: </li></ul><ul><ul><li>Redesigning how they train employees, customers and partners </li></ul></ul><ul><ul><li>Implementing their new training design </li></ul></ul><ul><ul><li>Managing their training from short-term learning initiatives and projects to multi-year outsourcing engagements </li></ul></ul>
    3. 3. The Scope Of Our Global Work Last Year <ul><li>78 countries served in 28 languages </li></ul><ul><li>4,300 hours of training content developed </li></ul><ul><li>9,5 million hours of training delivered </li></ul><ul><li>3,5 million assessments administered </li></ul><ul><li>250,000 inquiries responded to by client support centers </li></ul><ul><li>2,5 million individual training registrations processed </li></ul><ul><li>170,000 training events managed </li></ul><ul><li>96% client satisfaction achieved </li></ul>
    4. 4. Raytheon’s Product Portfolio (Overview) Training Development Training Delivery <ul><li>One-stop shopping </li></ul><ul><li>Fully scalable </li></ul><ul><li>Fully scopable </li></ul><ul><li>Growing the partnership for the long term </li></ul><ul><li>100% reliable </li></ul>Performance Improvement e.g. Training observation, certification Training Administration Gover- nance Training Needs Analysis Training or Curriculum Design Virtual Classroom or Web-based Classroom Logistics and Training Centers Campaigning and Support LMS Tracking
    5. 5. E-Learning For ADN Strategic Criteria: Drivers And Influencers <ul><li>The industry defines the business areas, roles and groups </li></ul><ul><li>The local markets add local factors to the participant needs </li></ul><ul><li>The product of industry and markets determines the needs of the training target population and allows the definition of learning objectives </li></ul><ul><li>The media decision supports the learning objectives </li></ul><ul><li>The value of the training is given by quality and cost aspects </li></ul><ul><li>Business areas </li></ul><ul><li>Roles </li></ul><ul><li>Groups </li></ul><ul><li>Geographic and economic factors </li></ul><ul><li>Technology available </li></ul><ul><li>Cultural elements </li></ul><ul><li>Knowledge and skills </li></ul><ul><li>Level of content and awareness needed </li></ul><ul><li>Methods and tools </li></ul><ul><li>Support learning objectives </li></ul><ul><li>Adapted to environment or target groups </li></ul><ul><li>Global vs. local </li></ul><ul><li>Quality </li></ul><ul><li>Retention </li></ul><ul><li>Speed to market </li></ul><ul><li>Cost of training </li></ul>Industry Markets Learning objectives Media decision Value
    6. 6. E-Learning For ADN Strategic Criteria: Media Properties Instructor based training Web based training Virtual Classroom training
    7. 7. E-Learning For ADN Strategic Criteria: Cost/Revenue Evaluation Blended Solution with Instructor in classroom Do nothing cost <ul><li>Use simulation to make the ideal choice based on delivery strategy. </li></ul><ul><li>Use media selection tools for the media decisions based on course criteria. </li></ul><ul><li>Focus on training, where the biggest impact in delivery is expected . </li></ul>Blended Solution with Instructor via internet Break even Development plan Delivery forecast new media Increase of eLearning Development Delivery eLea% eLea% IBT% IBT% € t Investment
    8. 8. E-Learning For ADN Architectural Challenges Firewall Proxy SSO, LDAP Server <ul><li>Internet connection speed (xDSL, Modem,...) </li></ul><ul><li>Hardware standards (multimedia support) </li></ul><ul><li>Browser properties </li></ul><ul><li>Protocols (http, http-s,...) </li></ul><ul><li>Flash versions </li></ul><ul><li>Java versions </li></ul>User Community <ul><li>Public and private networks (connection speed, latency, QoS, ...) </li></ul><ul><li>Protocols (http, http-s, VPN, IP, IPSec, UDP, VoIP...) </li></ul><ul><li>Proxy and firewall services </li></ul>Network <ul><li>User Authentication and Authorization (LDAP, SSO) </li></ul><ul><li>Web server standards (IIS, Apache, Java,... </li></ul><ul><li>Programming and application standards: SCORM, AICC, XML, JavaScript,... </li></ul><ul><li>Protocols (http, http-s, VPN, IP, IPSec, UDP, VoIP...) </li></ul><ul><li>Proxy and firewall services </li></ul>Central systems Internet MPLS VPN PC Client Web Svr, Learning Management System VCT System WBT server Firewall Proxy
    9. 9. E-Learning For ADN Development Challenges Learning Content Management System Content generation Media choice Assembled product Research Creation Drafting Reviewing Changing <ul><li>Version control </li></ul><ul><li>Storage and classification of supporting materials </li></ul><ul><li>Classification of content (LOM) </li></ul>Forms Design models Templates Assembling functions Style guides <ul><li>Classified and version controlled (LOM): </li></ul><ul><ul><li>Forms </li></ul></ul><ul><ul><li>Design model </li></ul></ul><ul><ul><li>Templates </li></ul></ul>CBT IBT <ul><li>Classified and version control products (LOM) </li></ul><ul><li>Link to sources to identify changes </li></ul>WBT VCT Prints
    10. 10. E-Learning For ADN The Blended Learning Lever Rule <ul><li>e-Learning shortens the distance of the learner to the training </li></ul><ul><li>The investment needed to create a blended solution increases the reach of the solution to a wider participant population </li></ul><ul><li>The result is a learning lever effect </li></ul>Over time, the penetration of the e-Learning solution in the training system becomes more important and more participants are reached at a lower cost.
    11. 11. Summary <ul><li>e-Learning as a proportion of blended learning is successful if: </li></ul><ul><ul><li>The media choice is adapted to learning objectives and markets </li></ul></ul><ul><ul><li>The content assembly is flexible to cover different media mixes for the same learning objectives </li></ul></ul><ul><li>The main challenge is: </li></ul><ul><ul><li>To have the proper analysis and simulation tools to predict the cost/value development of the media choice </li></ul></ul><ul><ul><li>To have authoring tools capable of providing different assembly responses (media and standards) to the same content </li></ul></ul><ul><ul><li>To have a learning content management system capable of controlling the entire data flood (supporting materials, templates, products) with a suitable version control </li></ul></ul>
    12. 12. Thank you