#TravTechDisrupt Presentation by Brian Reeves, CEO & Founder of GOPPAR Digital Brian is a serial entrepreneur, tech investor and winner of four consecutive Deloitte Fast 50 Tech awards. He is founder of Avvio, developers of next generation booking engine technology for hotels and CEO of GOPPAR Digital, specialists in digital marketing and distribution for hotels. To celebrate LondonTechnology Week, Travolution once again partnered with Open Destinations and new sponsor VE Interactive to host an event in London’s Tech City. The event brought together industry leaders and the start-up community to join in a panel discussion to share their views on new entrants in the travel supply chain. For more info: #TravTechDisrupt

1. London June 17th 2015
Distribu(on

2. Demand Optimisation – the business of growing NRevPAR
Improve NRevPAR by optimising the generation and conversion
of demand and reducing the ad/comm cost per room night sold.
E-commerce, distribution, revenue management, digital marketing

3. Overview
Distribution
New Channels
Metasearch
Mobile
Brand.com
Other

4. Distribution
Technology:
Single image inventory
2-way xml seamless
Channel mgmt
Direct connects
Commercial:
Ubiquity - é potential for sale
Contractual obligations
Distressed inventory
Shorter lead times

5. Disruptive New Channels

6. ‘sharing economy’ channels – are they disruptive?

7. ‘sharing economy’ channels – are they disruptive?
“democra(sing
travel…making
the
pie
bigger…..we
should
all
view
it
long-­‐term
as
quite
posi(ve
for
travel
and
tourism.”
Christopher
Nasse-a
–
Hilton
CEO
Worldwide
on
Airbnb

8. Metasearch

9. Mobile

10. Mobile

11. Opportunities around OTAs and Meta-search
Tailored content per niche audience
Daily control on meta-search as with OTAs
CPC Gateway tech for meta-search
Demand based OTA control (rates/promos/discounts)

13. Opportunities around brand.com
Localisation
Personalisation: content, rates and marketing messaging
Dynamic retargeting
Long tail contextual search automation
Mobile booking

14. Other disruptors
Rate Parity – ‘narrow’ to….?
Channel surcharges (a-la Lufthansa)
Mobile and payment gateway (mobile wallets)
Location based mobile marketing takes hold

15. Thank you
brian@goppardigital.com