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Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI

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Slides of Botillia presentation by founder Aggelos Damoulianos at Open Coffee Athens LXVI on Friday, September 12

Botilia, Aggelos Damoulianos, at Open Coffee Athens LXVI

  1. 1. THE NEW WAY TO SOURCE WWW.BOTILIA.GR WINE ANGELOS DAMOULIANOS FOUNDER – WINE GEEK
  2. 2. The early years Smoking Great Wine www.botilia.gr
  3. 3. Growing up, sort of… www.botilia.gr
  4. 4. The situation Wine Producers Great wines No brand name Limited market No promotional budget www.botilia.gr
  5. 5. The situation Wine Lovers www.botilia.gr Bored of the same old More adventurous Limited budget Limited access Can’t choose Seek knowledge
  6. 6. The idea A platform connecting wine producers with wine lovers! Exclusive access to great, hard to find and sometimes collectible wines, carefully and strictly curated by wine experts, sold at winery’s prices. www.botilia.gr
  7. 7. Launch 7.12.2012 www.botilia.gr
  8. 8. The situation Wine Producers Wine Lovers Restaurants –Wine Bars www.botilia.gr
  9. 9. How we do it Members only e- commerce Standardized description www.botilia.gr Team of experts Analysis & scoring algorithm Discount pricing Home delivery Exclusiveness / Rarity
  10. 10. what’s different We create a new marketplace based on quality, not brand Extensive information eases choices Limited accessibility and availability are not an issue Great discounts www.botilia.gr
  11. 11. The benefits Wine Producers New marketWine label awareness 0 marketing cost Wine Lovers Restaurants – Wine Bars Access to hard to find / rare wines Filtered selections Ease of choice Extensive information Discount pricing Great service Great choices Specialized service Lower cost www.botilia.gr
  12. 12. The numbers… Total Production: 3.270Κ lt Number of wineries: Red/White production %: Native varieties: www.botilia.gr 690+ 300+ PDO zones: Flagship varieties: 34/66 KydonitsaPamitiPrekniariko VlahikoKalomatiGoustolidi StavrotoGaidouriaRokaniaris GaidouroroditisSkylopnihtis 30 4 Assyrtiko Moschofilero AgiorgitikoXinomavro
  13. 13. Traction… Members: Wines uncorked: 4K+ 18,5K+ 2,4K Wines sourced: Producers Bottles sold: 2012 2013 2014 2012 2013 2014 Recurring buys: Red/White %: Newsletter open rate Bootstrapping: 100% Custom coded: 100% </> www.botilia.gr Average delivery time: 273 210 (81) 51% 70/30 32 % 1,2 days
  14. 14. The team Angelos Damoulianos Founder - Wine Geek Other than tasting wine he is in business development and application architecture. www.botilia.gr
  15. 15. What’s new New storage facilities (200 sqm) Final bottles www.botilia.gr
  16. 16. What’s coming www.botilia.gr Instant delivery E-sommelier service (private beta)
  17. 17. The word out there Ιδιαίτερες προσφορές, περιορισμένες παραγωγές, πραγματικά ένα οινικό παιχνίδι χωρίς τέλος! Η οινική επανάσταση του botilia.gr Η νέα φιλική ιστοσελίδα του ελληνικού αμπελώνα! Μια πρωτοποριακή ιδέα για τους φίλους του εξαιρετικού κρασιού! Μια εξαιρετική ιδέα που αξίζει την υποστήριξη όλων μας! Ευριπίδης Κατσαρός www.botilia.gr Η ανερχόμενη δύναμη στο κρασί! Δημήτρης Κιουτσούκης Μεγάλη συμβολή στο κρασί! Χρήστος Μπαραφάκας Πραγματικά διαμάντια! Γρηγόρης Τρ. Συλλέκτης Η απόλυτη πηγή κρασιού! Νίκος Τριανταφύλλου οινόφιλος
  18. 18. THANK YOU! CODE: WWW.BOTILIA.GR opencoffee ANGELOS DAMOULIANOS FOUNDER – WINE GEEK adam@botilia.gr www.botilia.gr

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