Pete koomen listening to your visitors

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Pete koomen listening to your visitors

  1. 1. How  to  listen  to  your  users  and  why  it’s  the  most  import  part   of  entrepreneurship     Pete  Koomen  
  2. 2. Limited  Life  Experience   +  Overgeneraliza>on   =   Advice   -­‐-­‐  Paul  Buchheit  
  3. 3. Caveat:  I  don’t  know  what  I’m   talking  about.  
  4. 4. Our  Story  
  5. 5. ‘06  ‘07  ‘08  ‘09  
  6. 6. Our  Story  
  7. 7. Oct  2009   Oct  2011   50-­‐100     3000-­‐4000  visitors/day   visitors/day  
  8. 8. Listening  to  your  users  
  9. 9. 1.  Very  early  stage    Product:  barely      Users:  None  
  10. 10. “My  Idea  is  great!”  
  11. 11. No,  it  isn’t.  
  12. 12. Our  Story  
  13. 13. Our  Story  
  14. 14. Our  Story  
  15. 15. Find  10  users.  
  16. 16. Use  Mocks  
  17. 17. What  problem  are  you  solving?  
  18. 18. When/how  would  they  use  it?  
  19. 19. How  would  they  find  out  about   it?  
  20. 20. 1.  Very  early  stage  2.  Beta    Product:  basic      Users:  handful  
  21. 21. Analy>cs  are  not  important.  
  22. 22. Talk  to  them  
  23. 23. Sell  early  and  oden  
  24. 24. Sell  it  yourself  
  25. 25. Don’t  hire  this  un>l  you  see  it  in  the  mirror.  
  26. 26. 7  months     1  month   1  day  Time  to  first  paying  customer  
  27. 27. Take  the  right  shortcuts  
  28. 28. Don’t  worry  about  scaling  
  29. 29. Scaling  isn’t  just  about  engineering  
  30. 30. Talk  to  your  users  when  they  leave  
  31. 31. Current  plan:  Silver  To  modify  your  subscrip8on  send  us  a  note  at  support@op8mizely.com  
  32. 32. 1.  Very  early  stage  2.  Beta    3.  Growth  Product:  Polish      Users:  Growing  
  33. 33. Analy>cs  maher  now  
  34. 34. Google  Analy>cs   Kissmetrics   Flurry   Kontagent  
  35. 35. Always  be  tes>ng  
  36. 36. Media  Bu>on  
  37. 37. Splash  page  experiment   Varia8ons:   Bu>on:   Media:     1.  Sign  Up   1.  et  Involved  Image   G 2.  Learn  More   2.  amily  Image   F 3.  Join  Us  Now   3.  hange  Image   C 4.  Sign  Up  Now   4.  arack’s  Video   B 5.  pringfield  Video   S 6.  am’s  Video   S
  38. 38. Bu>on:  “Sign  Up”  
  39. 39. Bu>on:  “Learn  More”  
  40. 40. Bu>on:  “Join  Us  Now”  
  41. 41. Bu>on:  “Sign  Up  Now”  
  42. 42. Splash  page  experiment   Varia8ons:   Bu>on:   Media:     1.  Sign  Up   1.  et  Involved  Image   G 2.  Learn  More   2.  amily  Image   F 3.  Join  Us  Now   3.  hange  Image   C 4.  Sign  Up  Now   4.  arack’s  Video   B 5.  pringfield  Video   S 6.  am’s  Video   S
  43. 43. Media:  “Get  Involved”  
  44. 44. Media:  “Family”  
  45. 45. Media:  “Change”  
  46. 46. Media:  “Barack’s  Video”  
  47. 47. Media:  “Springfield  Video”  
  48. 48. Media:  “Sam’s  Video”  
  49. 49. Splash  page  experiment   Varia8ons:   Bu>on:   Media:     1.  Sign  Up   1.  et  Involved  Image   G 2.  Learn  More   2.  amily  Image   F 3.  Join  Us  Now   3.  hange  Image   C 4.  Sign  Up  Now   4.  arack’s  Video   B 5.  pringfield  Video   S 6.  am’s  Video   S
  50. 50. Splash  page  experiment   Varia8ons:   Bu>on:   Media:     1.  Sign  Up   1.  et  Involved  Image   G 2.  Learn  More   2.  amily  Image   F 3.  Join  Us  Now   3.  hange  Image   C 4.  Sign  Up  Now   4.  arack’s  Video   B 5.  pringfield  Video   S 6.  am’s  Video   S
  51. 51. Splash  page  experiment  results  
  52. 52. Splash  page  experiment  results  
  53. 53. Splash  page  experiment  results  
  54. 54. Splash  page  experiment  results   Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
  55. 55. Splash  page  experiment  results   Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
  56. 56. Splash  page  experiment  results   Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
  57. 57. 1.  Very  early  stage  2.  Beta    3.  Growth  4.  Success  Product:  Great      Users:  Loads.  
  58. 58. Good  work;  you  listened  to  your   users.  
  59. 59. Fin.  pete@op>mizely.com  

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