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Commerce 2.0. Social Web 이 가져온 혁신의 이름

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제 1회 Bonobo Night에서 발표했던 내용으로 Social Web이 시사하는 변화의 의미와, Commerce라는 영역에서의 기회들에 대해 다루고 있습니다. 대표적인 Commerce 2.0 서비스들에 대해서도 간단히 다뤄보았습니다. 궁금하신 내용은 http://twitter.com/jiwoongchung 으로 문의주세요 :)

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Commerce 2.0. Social Web 이 가져온 혁신의 이름

  1. 1. Social Web 이 가져온 혁신의 이름 Commerce 2.0 2010.03.25 ㈜ 플라이팬 대표이사 정지웅
  2. 2. 하나 . Social Web?
  3. 3. Social Web? 20 살이 된 웹 (World Wide Web) Tech 아직 낯설었던 웹 . Hacker 들의 것 . 물리적 제약을 해결하는 도구 . 비용절감의 도구 . Social 이제 생활 속의 일부가 된 웹 누구나 쓸 수 있는 사회적 도구로써의 가능성 이제 , 사회적 도구로써 활용되는 웹
  4. 4. Effect of Social Web 새로운 사회와 대중의 탄생 끌리고 ! 쏠리고 !! 들끓다 !!! 독립적인 개인 들이 , 스스로 의 의지에 의해 최소비용 으로 뭉칠 수 있는 인류가 여태껏 경험하지 못했던 형태의 군집 Crowd
  5. 5. Social Web 의 핵심은 ?
  6. 6. Social Web 사례 (1) Born in September 명분은 모두를 움직인다 ( 사회 ) http://www.youtube.com/watch?v=iox0-Ld2Hek http://www.charitywater.org/twestival/index.php
  7. 7. Social Web 사례 (2) 애쉬튼 커쳐 Crowd 가 매스미디어를 이기다 . ( 미디어 ) http://twitter.com/APlusK
  8. 8. Social Web 사례 (3) Team Obama “ 우리”라는 이름의 힘 . ( 정치 ) http://www.youtube.com/watch?v=jjXyqcx-mYY
  9. 9. Social Web 사례 (4) 한국은 예외일까요 ? 아니요 !
  10. 10. Social Web 의 사회적 의미 사회를 바꾸는 사회적 웹 (Social Web) 인류의 사회적 활동 비용이 0 에 가까워짐 군집화 , 정보전달 , 의사결정 , 정보공개 다른 형태의 사회구조 출현 . 문자 , 전화 , 철도 이상의 파급 을 지닌 혁명 ( 제 4 의 불 ?) Web 2.0 은 변화를 알리는 기술적인 전주에 불과했음 Media 2.0 , Government 2.0 , Economy 2.0 Society 2.0 , 사회 , 정치 , 미디어 , 경제 구조를 바꾸어가는 웹
  11. 11. 둘 . Commerce 2.0
  12. 12. Commerce 2.0 자본주의 사회의 핵심 기재 = 경제 구조 그 핵심에 있는 상거래 , 유통 Web 으로 달라진 상거래 , 유통 . 10 년간 제자리 걸음 . 이제 Social Web 이 바꿀 차례
  13. 13. Commerce 2.0 은 무엇 ?
  14. 14. Commerce 2.0 사례 (1) Etsy 생산자 (Handmade Artist)  소비자 30 만 Artist. 월 2 천억 거래 . IPO 예정
  15. 15. Commerce 2.0 사례 (2) Foodzie 생산자 (Food Producer)  소비자
  16. 16. Commerce 2.0 사례 (3) Groupon 공동구매형 쿠폰 ( 집단형 소비 )
  17. 17. Commerce 2.0 사례 (4) Woot 하루 하나만 ! ( 수요 예측형 유통 )
  18. 18. Commerce 2.0 사례 (5) Alice 생필품은 알아서 채워주는 ( 유통의 서비스화 )
  19. 19. Commerce 2.0 사례 (6) Lady Gaga , Map the Soul (Epik High) 미디어 + 상거래 ( 컨텐츠  상거래 시너지 )
  20. 20. Commerce 2.0 사례 (7) – 원포미
  21. 21. Commerce 2.0 사례 (7) – 원포미의 가치 판매자 ( 생산자 ) 와 소비자의 소통 정 ( 情 ) 이 있는 , 고객 지향 Social Commerce
  22. 22. Commerce 2.0 사례 (7) – 원포미의 비전 <ul><li>More than Etsy </li></ul><ul><li>Handmade 가 아닌 , 미래 소비의 </li></ul><ul><li>개인화 소비에 중점 </li></ul><ul><li>( 개인의 취향을 살린 맞춤 상품 ) </li></ul><ul><li>Next Step </li></ul><ul><li>맞춤제작 , 주문생산에 초점 ( 소규모생산자의 강점 !) </li></ul><ul><li>분산형 맞춤 생산 (Distributed Mass Customization) </li></ul><ul><li>2) 소셜 미디어를 통한 소통 강화 ! </li></ul><ul><li>고객과 직접 소통하며 욕구를 충족시키는 소통형 상거래 . </li></ul><ul><li>‘ 개인화 소비시대’의 Next eBay ! </li></ul>
  23. 23. 3. 열려있는 기회
  24. 24. 파괴적 혁신 파괴적 혁신은 단숨에 세상을 바꾼다 . 한방에 훅 ~ 간다 ! (Disruptive Innovation) Blockbuster vs Netflix http://sungmoon.wordpress.com/2010/03/20/%EB%B9%84%EC%8A%B7%ED%95%B4-%EB%B3%B4%EC%9D%B4%EC%A7%80%EB%A7%8C-%EC%A0%84%ED%98%80-%EB%8B%A4%EB%A5%B8-%EB%91%90-%ED%9A%8C%EC%82%AC-blockbuster%EC%99%80-netflix/
  25. 25. 변화속의 기회 Web 의 가능성은 이제부터 시작 . 국가 , 언어 , 물리적 장벽은 이미 해체 사람 을 중심으로 이루어지는 변화들 미디어가 변화하고 , 정치가 움직였고 , 이제 , 경제 가 바뀌어 나갈 차례 서로 영향을 주고받으며 , 가속화될 변화들 , 그 속에 기회가 있다 . Time has Come!
  26. 26. 감사합니다 http://flyfan.net 정지웅 [email_address] twitter @jiwoongchung

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