Social Media 101 for Psychologists


Published on

Published in: Technology, Health & Medicine
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Materials to Bring: Brochures, Fortune inserts, bookmarks, stress quiz, Heart Disease handouts, tennis ball Connecting with Community and Marketing Your Practice Using The APA Public Education Campaign 1.0 CE Credit, All Learning Levels Kathleen Ashton, PhD, James Brush, PhD   Discover how to use APA’s Mind-Body public education campaign to help market your practice and connect with your local community. This workshop will help you learn to use free materials and resources available to APA members that highlight psychology’s unique role at the intersection between mental and physical well-being. Campaign topics include stress, job stress, obesity, heart disease, and resilience that are easily applied to both using in your practice or for public speaking events. The workshop will focus on how to use the campaign materials in presentations, in the media and during events such as health fairs. The science behind grassroots efforts to increase visibility of psychology will also be discussed.  Participants will learn: 1) the science behind the grassroots effort to improve the public’s attitudes toward psychology as a profession; 2) how to access APA Mind-Body Public Education Campaign Materials; and, 3) how to use the materials in outlets such as public presentations, working with the media or with their clinical work.
  • We know that direct contact with psychologists is the most effective way to increase knowledge about what psychologists do and increase positive impressions of psychologists. This was my dissertation: found that public had lukewarm positive feelings for psychologists, but very poor knowledge of our expertise, training, or how we might be helpful to them.
  • Remember how you weren’t sure whether you should start an e-mail account at one time???? People think all the info on social media is junk. This is partly true. There is lots of incorrect information out there. But if we aren’t out there giving correct information, who will people read? Remember when you thought e-mail took up too much time?
  • This is a free resource to all APA members. When you pay your $500+, and think, what benefits do I get from this? This is one of the benefits.
  • Mary Miller Lewis on Twitter Profile: picture + description: Columbus, OH Always include a picture or logo in your profile
  • Let’s look at the twitter site now. If you have your mobile or laptop, this would be a good time to go to the twitter site.
  • Tweeps, etc. There is a whole twitter etiquette.
  • You too can go to scared and alone to happy with thousands of friends and followers!
  • If you are a social media guru, the Committee for Social Responsibility wants you!
  • Social Media 101 for Psychologists

    1. 1. How to use social media in a useful, ethical, and educational way for your practice and for the public October 26, 2011 2011 OPA Convention Kathleen Ashton, Ph.D. & Mary Miller-Lewis, Ph.D. Social Media 101 for Psychologists
    2. 2. Goals <ul><li>1. Sign up for a social media account </li></ul><ul><li>2. Understand privacy (or lack thereof) in social media </li></ul><ul><li>3. Use your account to post psychological information or review other’s information </li></ul>
    3. 3. Social Media <ul><li>What is social media? </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Linked-In </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Etc., etc., etc.! </li></ul></ul>
    4. 4. Social Media <ul><li>Why become involved? </li></ul><ul><ul><li>Main way the Millenial generation gets their news </li></ul></ul><ul><ul><li>If not us, then who? </li></ul></ul><ul><ul><li>Easy to use, free, and not time consuming </li></ul></ul>
    5. 5. Social Media <ul><li>Introduction to Twitter </li></ul><ul><ul><li>Completely public </li></ul></ul><ul><ul><li>Streaming newsfeed </li></ul></ul><ul><ul><li>Anyone can find you on here </li></ul></ul><ul><ul><li> </li></ul></ul>
    6. 6. Social Media <ul><li>How a psychologist might use twitter </li></ul><ul><ul><li>Send out information on psychology </li></ul></ul><ul><ul><li>Connect to their blog (we’ll get to this!) </li></ul></ul><ul><ul><li>Keep clients informed about mental health issues </li></ul></ul><ul><ul><li>Increase website traffic </li></ul></ul>
    7. 7. Social Media <ul><li>Some examples </li></ul><ul><ul><li>APA Public Education Campaign </li></ul></ul><ul><ul><li>@apahelpcenter </li></ul></ul><ul><ul><li>Washington, DC </li></ul></ul><ul><ul><li>Tips, news and talk about stress, mind-body health, behaviors and emotional well-being from the American Psychological Association. </li></ul></ul>
    8. 8. Social Media <ul><li>Ohio Psychological Association </li></ul><ul><li>@ohiopsychassn </li></ul><ul><li>OPA is a membership organization of more than 2,000 psychologists and graduate students. For an online referral, visit </li></ul><ul><li>#opaconvention </li></ul>
    9. 9. Social Media <ul><li>Username : like your e-mail address </li></ul><ul><li>@marylewisphd </li></ul><ul><li>Profile : picture + description </li></ul><ul><li>Counseling Psychologist specializing in Geropsychology, Long-Term Care, and End-of-Life Issues. Passionate about Social Responsibility and Political Advocacy. </li></ul><ul><li>Tweet : 140 character message </li></ul><ul><li>“ Monday Oct 10th is World Health Day. The theme this year is &quot;Investing in Mental Health.&quot; For more info:#http:bit </li></ul><ul><li>#psych” </li></ul>
    10. 10. Social Media <ul><li>@stress_doc </li></ul><ul><li>Profile: Kathleen Ashton, Ph.D. works with APA and OPA in Ohio to communicate how psychology can help people with stress and their health. </li></ul>
    11. 11. Social Media <ul><li>Create your own twitter account </li></ul><ul><li>Go to </li></ul><ul><li>You can access it from a computer or your smartphone </li></ul><ul><li>Select a username </li></ul><ul><ul><li>15 characters </li></ul></ul>
    12. 12. Social Media <ul><li>Twitterspeak </li></ul><ul><ul><li>Followers: people who get your tweets </li></ul></ul><ul><ul><li>Follow: people whose tweets you get </li></ul></ul><ul><ul><li>Retweet: (RT) forwarding a tweet </li></ul></ul><ul><ul><li>Hashtags: (#) makes tweets searchable </li></ul></ul><ul><ul><li>Sending a message: use @username </li></ul></ul><ul><ul><li>URL shorteners : make web addresses short to fit in tweets: tinyurl, google, etc. </li></ul></ul>
    13. 13. Social Media <ul><li>Try sending a message </li></ul><ul><li>Try doing a search using hashtags </li></ul><ul><li>Try sending a message with a hashtag </li></ul><ul><li>Try retweeting </li></ul>
    14. 14. Social Media <ul><li>Introduction to Blogs </li></ul><ul><li>A blog is a public site where you might write brief news items for the public/clients </li></ul><ul><li>Again, usually public and searchable. </li></ul><ul><li>Longer items than a tweet </li></ul><ul><li>Can connect you blog to your website, twitter, or facebook </li></ul>
    15. 15. Social Media <ul><li>COSR Blog </li></ul><ul><li> </li></ul>
    16. 16. Social Media <ul><li>APA HelpCenter Blog </li></ul><ul><li> </li></ul>
    17. 17. Social Media <ul><li>Blogs have many uses, like in the classroom! </li></ul>
    18. 18. Social Media <ul><li>Blog advice </li></ul><ul><ul><li>Keep items fairly short </li></ul></ul><ul><ul><li>Use a picture </li></ul></ul><ul><ul><li>Provide links and resources </li></ul></ul><ul><ul><li>Keep it personal and interesting </li></ul></ul>
    19. 19. Social Media <ul><li>Blogging works best when you provide original content fairly regularly </li></ul><ul><li>If reposting others’ content, should get permission first </li></ul><ul><li>Short pieces are generally best </li></ul><ul><li>Be sure to “label” your blog articles for easier access </li></ul>
    20. 20. Social Media <ul><li>How to use Facebook </li></ul><ul><ul><li>Brought to you via YouTube with Mary Miller-Lewis! </li></ul></ul><ul><ul><li> </li></ul></ul>
    21. 21. “ Professional” Facebook
    22. 22. Professional vs. Personal FB <ul><li>If you use FB: </li></ul><ul><ul><li>Develop a personal FB account that does not use your full professional name. </li></ul></ul><ul><ul><li>Enable the highest settings for privacy on personal accounts so you are not searchable by clients </li></ul></ul><ul><ul><li>Use a professional FB account as a “placeholder profile” where you do not add friends and/or publish only feeds of psychological information </li></ul></ul>
    23. 23. Social Media Policy <ul><li>Develop a Social Media policy for your practice. </li></ul><ul><ul><li>Sample: </li></ul></ul><ul><li>Talk openly with clients about restrictions on social media </li></ul><ul><li>Consider a balance of privacy over access </li></ul><ul><li>Even if you don’t use social media, get on and “reserve” your name; otherwise someone else might! </li></ul>
    24. 24. Social Media <ul><li>Summary </li></ul><ul><ul><li>Social media is not scary </li></ul></ul><ul><ul><li>Used wisely, can be effective tool </li></ul></ul><ul><ul><li>Don’t be afraid to dive in! </li></ul></ul>
    25. 25. Other Resources <ul><li>Ohio State Medical Association Social Media Toolkit </li></ul><ul><ul><li> </li></ul></ul><ul><li>CDC’s “The Health Communicator's Social Media Toolkit” </li></ul><ul><ul><li> resources/running-a-practice/social-media-policy.pdf </li></ul></ul><ul><li>Integrating social media into healthcare: </li></ul><ul><li>Social media for psychologists: </li></ul>
    26. 26. Other Resources <ul><li>Using Twitter to grow your therapy practice: </li></ul><ul><li>Integrating social media the right way: </li></ul><ul><li>Social Media –The Strategies (and Tactics!) You Need to Know: </li></ul><ul><li> </li></ul><ul><li>25 tips for Social Media Success: </li></ul>
    27. 27. Public Education in Ohio <ul><ul><li>Kathleen Ashton, Ph.D. </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>216-444-3438 </li></ul></ul><ul><ul><li>APA Public Education Campaign Liaison for Ohio </li></ul></ul><ul><ul><li>Past Chair, Committee for Social Responsibility </li></ul></ul>