Mobile mondaysmelb

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Presentation given at Mobile Monday's Melbourne in September 2010 on mobile app development across Nokia, Blackberry and Android platforms

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Mobile mondaysmelb

  1. 1. DEVELOPING FOR MOBILE<br />OLIVER PALMER<br />HEAD OF INNOVATION- TIGERSPIKE <br />
  2. 2. TIGERSPIKE DELIVERS PRODUCTS AND SERVICES ACROSS THE DIGITAL SPECTRUM<br />Mobile Applications<br />Digital Campaigns<br />Web Sites and Mobile Sites<br />Digital<br />Enterprise<br />Alerts<br />Broadcast<br />Bulletin Board<br />CMS<br />Commerce<br />Comp<br />Content<br />Customer<br />Data Capture<br />Handset<br />Messaging<br />Poll<br />Quiz<br />Sales<br />Social Media<br />Stream Controller<br />Digital Strategy<br />User Testing<br />Audience Analysis<br />Scope Definition<br />UI and UX<br />
  3. 3. MULTI PLATFORM DELIVERY... FIT FOR PURPOSE<br />+<br />Microsoft Gold Certified Partner<br />Forum Nokia Developer<br />RIM DevPartner<br />Blackberry Alliance<br />Android Community Leader<br />Apple Select<br />
  4. 4. THE MOBILE<br />LANDSCAPE<br />
  5. 5. MOBILE INTERNET USAGE WILL EXCEED DESKTOP BY 2014<br />Morgan Stanley – Internet Trends, April 2010<br />
  6. 6. IS IT REALLY ALL ABOUT THE NUMBER OF APPS YOU HAVE?<br />Mobile Developer Economics, 2010<br />
  7. 7. FROM A DEVELOPER PERSPECTIVE, PICK THE PLATFROM THAT MATCHES YOUR AUDIENCE<br />Mobile Developer Economics, 2010<br />
  8. 8. THE MOBILE ECOSYSTEM IS FRAGMENTED<br />Gartner Report, September 2010<br />
  9. 9. CASE STUDIES<br />
  10. 10. WEATHER CHANNEL FOR NOKIA OVI<br />Overview: Mobile application for Australia’s Weather Channel<br />Key Features: Shows detailed weather information localised for your region, ties in with the Weather Channel on Foxtel.<br />Launched in conjunction with Nokia’s new flagship handset, the N8.<br />Launches: October 2010<br />
  11. 11. EMERGE FOR ANDROID<br />Overview: Discover and share great music from the hottest new artists all from the comfort of your Android phone<br />Key Features: Similar to Triple J Unearthed, allows bands and budding DJ’s to upload their songs to a platform and then distribute their music to subscribers on the Cellular South network through an Android application<br />Launch Date: August 2010<br />
  12. 12. WHO2CALL FOR BLACKBERRY<br />Overview: Identifies which contacts you have that are on the Vodafone and 3 networks.<br />Key Features: Allows VHA customers to make free calls between friends on the same network. <br />Launches: October 2010<br />
  13. 13. TIGERSPIKE IS THE WORLD’S LEADING PERSONAL MEDIA COMPANY<br />Europe<br />North America<br />Middle East<br />ASIA<br />oliver.palmer@tigerspike.com<br />@oliverpalmer<br />Head of Innovation<br />TigerSpike Pty Ltd<br />

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